Nibbler SEO audit for www.sephora.hk
Summary
Overall8.1
The overall score for this website.
Accessibility7.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Screenshot unavailableNibbler tested a sample of 5 pages from this website at 09:28 on 21 Nov 2023 (GMT).
Top priorities for website improvement
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings0.0
- A large number (80.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Printability2.0
20% of pages are optimised for printing
- 4 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.sephora.hk/ Optimised www.sephora.hk/sign_in Not detected www.sephora.hk/new-arrivals Not detected www.sephora.hk/brands Not detected www.sephora.hk/sale Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Amount of content5.9
Rendering Chart...
- This website has an average of 148 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.sephora.hk/ | 2910 | 510 |
| www.sephora.hk/sign_in | 483 | 58 |
| www.sephora.hk/new-arrivals | 483 | 58 |
| www.sephora.hk/brands | 483 | 58 |
| www.sephora.hk/sale | 483 | 58 |
Mobile8.6
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
URL format8.8
1 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Internal links9.2
- 11 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour9.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://sephora.hk to http://www.sephora.hk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| Sephora HK 絲芙蘭 香港 | OK |
| No Title | Missing |
| No Title | Missing |
| No Title | Missing |
| No Title | Missing |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Sephora HK 絲芙蘭 香港
www.sephora.hk/
Discover the best in beauty from top global brands at Sephora. Shop online now to redeem free samples and earn exciting rewards. Free shipping above $350!
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.sephora.hk/ | viewport | width=device-width, initial-scale=1 |
| www.sephora.hk/ | author | SEPHORA |
| www.sephora.hk/ | theme-color | #000 |
| www.sephora.hk/ | og:image | https://static-reg.lximg.com/assets/sephora_og_image-34f1169559fdb47662226655a01e2f90dabe8622664f82b7f9b4ed5907237b3d.jpg |
| www.sephora.hk/ | og:type | website |
| www.sephora.hk/ | mobile-web-app-capable | yes |
| www.sephora.hk/ | apple-mobile-web-app-title | Sephora Lite |
| www.sephora.hk/ | og:site_name | Sephora Lite |
| www.sephora.hk/ | description | Discover the best in beauty from top global brands at Sephora. Shop online now to redeem free samples and earn exciting rewards. Free shipping above $350! |
| www.sephora.hk/ | keywords | Sephora, Hong Kong, HK, Beauty, Cosmetics, Makeup, Skincare, Fragrances, Hair Care, Bath and Body, Free Delivery, Online, Store, 絲芙蘭, 香港, 美妝, 化妝品, 護膚品, 免費送貨 |
| www.sephora.hk/ | og:url | www.sephora.hk |
| www.sephora.hk/sign_in | description | Sephora, where beauty beats. Discover the best in makeup, skin care, and more from a wide selection of beauty brands. Free shipping for orders above HK$350. |
| www.sephora.hk/sign_in | keywords | sephora, hong kong online cosmetics, skincare, makeup, beauty store |
| www.sephora.hk/sign_in | author | SEPHORA |
| www.sephora.hk/sign_in | theme-color | #000 |
| www.sephora.hk/sign_in | viewport | width=1125px |
| www.sephora.hk/sign_in | csrf-param | authenticity_token |
| www.sephora.hk/sign_in | csrf-token | zpUaAFGd9ZJkKSnfKAXvLZkmxD/GR3Fc/tBFmT3tBmhEbqSd+BnNdY0A4o7ikOaIvSiCr6F4VzuniLFd4ygvcw== |
| www.sephora.hk/new-arrivals | description | Sephora, where beauty beats. Discover the best in makeup, skin care, and more from a wide selection of beauty brands. Free shipping for orders above HK$350. |
| www.sephora.hk/new-arrivals | keywords | sephora, hong kong online cosmetics, skincare, makeup, beauty store |
| www.sephora.hk/new-arrivals | author | SEPHORA |
| www.sephora.hk/new-arrivals | theme-color | #000 |
| www.sephora.hk/new-arrivals | viewport | width=1125px |
| www.sephora.hk/new-arrivals | csrf-param | authenticity_token |
| www.sephora.hk/new-arrivals | csrf-token | xcD6EF8ZWIEkiw7rNdNxOGKeLbKVn5BckuhSiw44iolPO0SN9p1gZs2ixbr/RnidRpBrIvKgtjvLsKZP0P2jkg== |
| www.sephora.hk/brands | description | Sephora, where beauty beats. Discover the best in makeup, skin care, and more from a wide selection of beauty brands. Free shipping for orders above HK$350. |
| www.sephora.hk/brands | keywords | sephora, hong kong online cosmetics, skincare, makeup, beauty store |
| www.sephora.hk/brands | author | SEPHORA |
| www.sephora.hk/brands | theme-color | #000 |
| www.sephora.hk/brands | viewport | width=1125px |
| www.sephora.hk/brands | csrf-param | authenticity_token |
| www.sephora.hk/brands | csrf-token | pIF8aNI2Jw3vZ9T2QMP9ro0Y3hXz9TCXveBhXP1u4n4uesL1e7If6gZOH6eKVvQLqRaYhZTKFvDkuJWYI6vLZQ== |
| www.sephora.hk/sale | description | Sephora, where beauty beats. Discover the best in makeup, skin care, and more from a wide selection of beauty brands. Free shipping for orders above HK$350. |
| www.sephora.hk/sale | keywords | sephora, hong kong online cosmetics, skincare, makeup, beauty store |
| www.sephora.hk/sale | author | SEPHORA |
| www.sephora.hk/sale | theme-color | #000 |
| www.sephora.hk/sale | viewport | width=1125px |
| www.sephora.hk/sale | csrf-param | authenticity_token |
| www.sephora.hk/sale | csrf-token | eqYWiJXvyesPGeufaEPGTw/vHFncmiCJp/CUm3ferEHwXagVPGvxDOYwIM6i1s/qK+FaybulBu7+qGBfqRuFWg== |
Popularity10.0
42028Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated October 30, 2023
- It looks like this website was last updated on Monday, 30 October 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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