Nibbler SEO audit for www.therusticmerchant.co.uk
Summary
Overall8.1
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 18:35 on 11 Nov 2023 (GMT).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider updating this website regularly with new content. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Freshness1.7
Last updated October 16, 2021
- It looks like this website was last updated on Saturday, 16 October 2021. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Popularity5.0
2044Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Server behaviour7.9
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate www.therusticmerchant.co.uk/my-account/ www.therusticmerchant.co.uk/my-account
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://therusticmerchant.co.uk to http://www.therusticmerchant.co.uk. This is ideal.
Amount of content8.0
Rendering Chart...
- This website has an average of 342 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
Images8.6
68% of images have a clearly defined size
52 images are being resized by the browser
- Some images (32.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 52 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Internal links8.8
- 16 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
The Rustic Merchant | Selling Vintage Rustic door handles, hinges ...
www.therusticmerchant.co.uk/
The Rustic Merchant Vintage Rustic is your one stop shop for high quality, hand forged coat hooks, door handles, door hinges, door latches plus many more besides.Our ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.therusticmerchant.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.therusticmerchant.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.therusticmerchant.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.therusticmerchant.co.uk/ | description | The Rustic Merchant Vintage Rustic is your one stop shop for high quality, hand forged coat hooks, door handles, door hinges, door latches plus many more besides.Our black Vintage Rustic antique old style traditional cottage products are shown on our site |
| www.therusticmerchant.co.uk/ | twitter:card | summary_large_image |
| www.therusticmerchant.co.uk/ | msvalidate.01 | BF417282DB243CB351FE7E3300E1D7EA |
| www.therusticmerchant.co.uk/ | google-site-verification | UNCtw6rrDStEb_b9iNKWJLQlPYA6xHhgi_R7XztikD8 |
| www.therusticmerchant.co.uk/ | generator | WordPress 6.3.2 |
| www.therusticmerchant.co.uk/ | generator | WooCommerce 8.2.1 |
| www.therusticmerchant.co.uk/ | generator | Site Kit by Google 1.113.0 |
| www.therusticmerchant.co.uk/ | wwp | yes |
| www.therusticmerchant.co.uk/ | google-site-verification | 7IFMD89HQFcTavZAjCOY5ytn9jxQSsjx2ok20BNvsoU |
| www.therusticmerchant.co.uk/ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.therusticmerchant.co.uk/ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.therusticmerchant.co.uk/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.therusticmerchant.co.uk/ | msapplication-tileimage | https://www.therusticmerchant.co.uk/wp-content/uploads/cropped-the-rustic-merchant-favicon-270x270.jpg |
| www.therusticmerchant.co.uk/ | google-site-verification | mUss3Ea-7AqgTCVSsg3B0ZCg24SJd06qJYQLZyGWKrQ |
| www.therusticmerchant.co.uk/my-account/ | viewport | width=device-width, initial-scale=1 |
| www.therusticmerchant.co.uk/my-account/ | viewport | width=device-width, initial-scale=1 |
| www.therusticmerchant.co.uk/my-account/ | robots | noindex, follow |
| www.therusticmerchant.co.uk/my-account/ | description | My Account | The Rustic Merchant |
| www.therusticmerchant.co.uk/my-account/ | twitter:card | summary_large_image |
| www.therusticmerchant.co.uk/my-account/ | generator | WordPress 6.3.2 |
| www.therusticmerchant.co.uk/my-account/ | generator | WooCommerce 8.2.1 |
| www.therusticmerchant.co.uk/my-account/ | generator | Site Kit by Google 1.113.0 |
| www.therusticmerchant.co.uk/my-account/ | wwp | yes |
| www.therusticmerchant.co.uk/my-account/ | google-site-verification | 7IFMD89HQFcTavZAjCOY5ytn9jxQSsjx2ok20BNvsoU |
| www.therusticmerchant.co.uk/my-account/ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.therusticmerchant.co.uk/my-account/ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.therusticmerchant.co.uk/my-account/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.therusticmerchant.co.uk/my-account/ | msapplication-tileimage | https://www.therusticmerchant.co.uk/wp-content/uploads/cropped-the-rustic-merchant-favicon-270x270.jpg |
| www.therusticmerchant.co.uk/my-account/ | google-site-verification | mUss3Ea-7AqgTCVSsg3B0ZCg24SJd06qJYQLZyGWKrQ |
| www.therusticmerchant.co.uk/.../ | viewport | width=device-width, initial-scale=1 |
| www.therusticmerchant.co.uk/.../ | viewport | width=device-width, initial-scale=1 |
| www.therusticmerchant.co.uk/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.therusticmerchant.co.uk/.../ | description | Gifts home wares .Our range of hand crafted metal home wares make unique and striking gifts for the home or garden. flower pot holders wall mounted cast iron candle holders. rustic vintage black antique old style traditional cottage |
| www.therusticmerchant.co.uk/.../ | twitter:card | summary_large_image |
| www.therusticmerchant.co.uk/.../ | generator | WordPress 6.3.2 |
| www.therusticmerchant.co.uk/.../ | generator | WooCommerce 8.2.1 |
| www.therusticmerchant.co.uk/.../ | generator | Site Kit by Google 1.113.0 |
| www.therusticmerchant.co.uk/.../ | wwp | yes |
| www.therusticmerchant.co.uk/.../ | google-site-verification | 7IFMD89HQFcTavZAjCOY5ytn9jxQSsjx2ok20BNvsoU |
| www.therusticmerchant.co.uk/.../ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.therusticmerchant.co.uk/.../ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.therusticmerchant.co.uk/.../ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.therusticmerchant.co.uk/.../ | msapplication-tileimage | https://www.therusticmerchant.co.uk/wp-content/uploads/cropped-the-rustic-merchant-favicon-270x270.jpg |
| www.therusticmerchant.co.uk/.../ | google-site-verification | mUss3Ea-7AqgTCVSsg3B0ZCg24SJd06qJYQLZyGWKrQ |
| www.therusticmerchant.co.uk/.../ | viewport | width=device-width, initial-scale=1 |
| www.therusticmerchant.co.uk/.../ | viewport | width=device-width, initial-scale=1 |
| www.therusticmerchant.co.uk/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.therusticmerchant.co.uk/.../ | description | The Rustic Merchant's range of high quality cast iron shelf brackets make a great decorative feature within your home. Our artisan blacksmiths forge these sturdy cast iron brackets and they are then finished in black with a natural beeswax coating to ensure durability. |
| www.therusticmerchant.co.uk/.../ | twitter:card | summary_large_image |
| www.therusticmerchant.co.uk/.../ | generator | WordPress 6.3.2 |
| www.therusticmerchant.co.uk/.../ | generator | WooCommerce 8.2.1 |
| www.therusticmerchant.co.uk/.../ | generator | Site Kit by Google 1.113.0 |
| www.therusticmerchant.co.uk/.../ | wwp | yes |
| www.therusticmerchant.co.uk/.../ | google-site-verification | 7IFMD89HQFcTavZAjCOY5ytn9jxQSsjx2ok20BNvsoU |
| www.therusticmerchant.co.uk/.../ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.therusticmerchant.co.uk/.../ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.therusticmerchant.co.uk/.../ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.therusticmerchant.co.uk/.../ | msapplication-tileimage | https://www.therusticmerchant.co.uk/wp-content/uploads/cropped-the-rustic-merchant-favicon-270x270.jpg |
| www.therusticmerchant.co.uk/.../ | google-site-verification | mUss3Ea-7AqgTCVSsg3B0ZCg24SJd06qJYQLZyGWKrQ |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | viewport | width=device-width, initial-scale=1 |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | viewport | width=device-width, initial-scale=1 |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | description | Minimise the back to school mess with a DIY coat rack | The Rustic Merchant |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | author | katekirkham |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | twitter:card | summary_large_image |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | twitter:label1 | Written by |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | twitter:data1 | katekirkham |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | twitter:label2 | Estimated reading time |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | twitter:data2 | 3 minutes |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | generator | WordPress 6.3.2 |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | generator | WooCommerce 8.2.1 |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | generator | Site Kit by Google 1.113.0 |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | wwp | yes |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | google-site-verification | 7IFMD89HQFcTavZAjCOY5ytn9jxQSsjx2ok20BNvsoU |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | msapplication-tileimage | https://www.therusticmerchant.co.uk/wp-content/uploads/cropped-the-rustic-merchant-favicon-270x270.jpg |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | google-site-verification | mUss3Ea-7AqgTCVSsg3B0ZCg24SJd06qJYQLZyGWKrQ |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.therusticmerchant.co.uk/ | X-UA-Compatible | IE=edge |
| www.therusticmerchant.co.uk/my-account/ | X-UA-Compatible | IE=edge |
| www.therusticmerchant.co.uk/.../ | X-UA-Compatible | IE=edge |
| www.therusticmerchant.co.uk/.../ | X-UA-Compatible | IE=edge |
| www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://www.therusticmerchant.co.uk/
- https://www.therusticmerchant.co.uk/my-account/
- https://www.therusticmerchant.co.uk/product-category/gifts-home-wares/
- https://www.therusticmerchant.co.uk/product-category/gifts-home-wares/shelf-brackets/
- https://www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/