Nibbler SEO audit for www.torontopubliclibrary.ca
Summary
Overall9.3
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.4
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 16:54 on 18 Sep 2023 (BST).
Top priorities for website improvement
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
URL format5.6
3 URLs are less than ideal
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 2 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Meta tags6.8
This is how this website will look in Google search listings:
Home : Toronto Public Library
www.torontopubliclibrary.ca/
TPL is one of the world's busiest urban public library systems, with 100 branches across the city and over 10 million books, movies, and other items to borrow or ...
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.torontopubliclibrary.ca/ | X-UA-Compatible | IE=11 |
| www.torontopubliclibrary.ca/ | Content-Type | text/html |
| www.torontopubliclibrary.ca/signin?returnTo=%2F | X-UA-Compatible | IE=11 |
| www.torontopubliclibrary.ca/signin?returnTo=%2F | Content-Type | text/html |
| www.torontopubliclibrary.ca/books-video-music/ | X-UA-Compatible | IE=11 |
| www.torontopubliclibrary.ca/books-video-music/ | Content-Type | text/html |
| www.torontopubliclibrary.ca/books-video-music/new-items.jsp?category=Adult%20Fiction | X-UA-Compatible | IE=11 |
| www.torontopubliclibrary.ca/books-video-music/new-items.jsp?category=Adult%20Fiction | Content-Type | text/html |
| www.torontopubliclibrary.ca/books-video-music/new-items.jsp?category=Adult%20Mysteries | X-UA-Compatible | IE=11 |
| www.torontopubliclibrary.ca/books-video-music/new-items.jsp?category=Adult%20Mysteries | Content-Type | text/html |
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links9.1
- 40 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour9.3
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website uses a temporary (HTTP 302) redirect between its URL with/without trailing slash. This is OK, but using a permanent (HTTP 301) redirect for this page would be better.
- Change temporary (302) redirects to permanent (301) redirects.
Pages with 302 redirect
- Change temporary (302) redirects to permanent (301) redirects.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- This website uses a temporary (HTTP 302) redirect from http://torontopubliclibrary.ca to http://www.torontopubliclibrary.ca. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Amount of content9.3
Rendering Chart...
- This website has an average of 753 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
1% of images have a clearly defined size
1 image is being resized by the browser
- Most images (99.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Popularity10.0
145850Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated September 18, 2023
- It looks like this website was last updated on Monday, 18 September 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
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| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
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| Multi-lingual | No | 20+ languages |
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Nibbler tested the following pages
- https://www.torontopubliclibrary.ca/
- https://www.torontopubliclibrary.ca/signin?returnTo=%2F
- https://www.torontopubliclibrary.ca/books-video-music/
- https://www.torontopubliclibrary.ca/books-video-music/new-items.jsp?category=Adult%20Fiction
- https://www.torontopubliclibrary.ca/books-video-music/new-items.jsp?category=Adult%20Mysteries