Nibbler SEO audit for crueltyfreeinternational.org
Summary
Overall8.8
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 3:22 AM on Jan 24, 2023 (GMT).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print crueltyfreeinternational.org/ Not detected crueltyfreeinternational.org/about-cruelty-free-international Not detected crueltyfreeinternational.org/make-change Not detected crueltyfreeinternational.org/donate Not detected crueltyfreeinternational.org/targetzerohero Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags8.4
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| crueltyfreeinternational.org/ | generator | Drupal 9 (https://www.drupal.org) |
| crueltyfreeinternational.org/ | mobileoptimized | width |
| crueltyfreeinternational.org/ | handheldfriendly | true |
| crueltyfreeinternational.org/ | viewport | width=device-width, initial-scale=1.0 |
| crueltyfreeinternational.org/about-cruelty-free-international | description | Cruelty Free International is the leading organisation working to create a world where nobody wants... |
| crueltyfreeinternational.org/about-cruelty-free-international | generator | Drupal 9 (https://www.drupal.org) |
| crueltyfreeinternational.org/about-cruelty-free-international | mobileoptimized | width |
| crueltyfreeinternational.org/about-cruelty-free-international | handheldfriendly | true |
| crueltyfreeinternational.org/about-cruelty-free-international | viewport | width=device-width, initial-scale=1.0 |
| crueltyfreeinternational.org/make-change | description | With at least 190 million animals used in research and testing worldwide every year, the need... |
| crueltyfreeinternational.org/make-change | generator | Drupal 9 (https://www.drupal.org) |
| crueltyfreeinternational.org/make-change | mobileoptimized | width |
| crueltyfreeinternational.org/make-change | handheldfriendly | true |
| crueltyfreeinternational.org/make-change | viewport | width=device-width, initial-scale=1.0 |
| crueltyfreeinternational.org/donate | description | Any donation, big or small, will help animals suffering in laboratories |
| crueltyfreeinternational.org/donate | generator | Drupal 9 (https://www.drupal.org) |
| crueltyfreeinternational.org/donate | mobileoptimized | width |
| crueltyfreeinternational.org/donate | handheldfriendly | true |
| crueltyfreeinternational.org/donate | viewport | width=device-width, initial-scale=1.0 |
| crueltyfreeinternational.org/targetzerohero | description | That’s millions of animals suffering, many of them killed. But we can end this – if we have enough... |
| crueltyfreeinternational.org/targetzerohero | generator | Drupal 9 (https://www.drupal.org) |
| crueltyfreeinternational.org/targetzerohero | mobileoptimized | width |
| crueltyfreeinternational.org/targetzerohero | handheldfriendly | true |
| crueltyfreeinternational.org/targetzerohero | viewport | width=device-width, initial-scale=1.0 |
Internal links9.3
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL crueltyfreeinternational.org/targetzero-animal-experiments-uk Evanna Lynch – Luna Lovegood in the Harry Potter film series - Made in Chelsea’s Lucy Watson, and Lesley Nicol, who played Mrs Patmore in Downton Abbey, have teamed up with Cruelty Free International, Animal Free Research UK and Scotland’s OneKind to re-enact an iconic animal rights demonstration from 100 years ago. crueltyfreeinternational.org/make-change
- Consider shortening long anchor text.
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.3
Rendering Chart...
- This website has an average of 800 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| crueltyfreeinternational.org/ | 3363 | 502 |
| crueltyfreeinternational.org/about-cruelty-free-international | 4853 | 701 |
| crueltyfreeinternational.org/make-change | 7475 | 1174 |
| crueltyfreeinternational.org/donate | 3996 | 615 |
| crueltyfreeinternational.org/targetzerohero | 6040 | 1010 |
Images9.6
18% of images have a clearly defined size
10 images are being resized by the browser
- Most images (82.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 10 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Twitter10.0
This website is linked with the Twitter account @crueltyfreeintl
This website's Twitter account has
26,033 followers
- This website was found to link the Twitter account Cruelty Free International (@crueltyfreeintl).
- This website's Twitter account has made 8,643 tweets to 26,033 followers.
Source: Twitter
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.crueltyfreeinternational.org to http://crueltyfreeinternational.org. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Incoming links10.0
1,251,263 pages link to this website
4,539 domains link to this website
- There are 1,251,263 pages on 4,539 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
24070Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated January 20, 2023
- It looks like this website was last updated on Friday, January 20, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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Nibbler | Insites | |
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| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Multi-lingual | No | 20+ languages |
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