Nibbler SEO audit for duckworth-and-kent.com
Summary
Overall9.1
The overall score for this website.
Accessibility9.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 5:35 AM on Apr 9, 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links8.0
- 9 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 87 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images8.3
84% of images have a clearly defined size
86 images are being resized by the browser
- Some images (16.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 86 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content8.5
Rendering Chart...
- This website has an average of 474 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| duckworth-and-kent.com/ | 4344 | 519 |
| duckworth-and-kent.com/shop/ | 6675 | 753 |
| duckworth-and-kent.com/cost-saving-calculator/ | 4152 | 554 |
| duckworth-and-kent.com/video-library/ | 1796 | 196 |
| duckworth-and-kent.com/ifu-ophtec/ | 2854 | 346 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.duckworth-and-kent.com to http://duckworth-and-kent.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
D&K | Titanium Reusable Ophthalmic Instrument Manufacturer
duckworth-and-kent.com/
Duckworth & Kent is the leading manufacturer of high-quality titanium reusable ophthalmic surgical instruments, marketing and distributing its own range on a ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| duckworth-and-kent.com/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| duckworth-and-kent.com/ | robots | max-image-preview:large |
| duckworth-and-kent.com/ | generator | Redux 4.4.11 |
| duckworth-and-kent.com/ | generator | Site Kit by Google 1.123.1 |
| duckworth-and-kent.com/ | description | Duckworth & Kent is the leading manufacturer of high-quality titanium reusable ophthalmic surgical instruments, marketing and distributing its own range on a worldwide basis. |
| duckworth-and-kent.com/ | twitter:card | summary |
| duckworth-and-kent.com/ | twitter:title | D&K | Titanium Reusable Ophthalmic Instrument Manufacturer |
| duckworth-and-kent.com/ | twitter:description | Duckworth & Kent is the leading manufacturer of high-quality titanium reusable ophthalmic surgical instruments, marketing and distributing its own range on a worldwide basis. |
| duckworth-and-kent.com/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| duckworth-and-kent.com/ | generator | Powered by Slider Revolution 6.6.16 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| duckworth-and-kent.com/ | msapplication-tileimage | https://duckworth-and-kent.com/wp-content/uploads/2018/10/cropped-Favicon-2-270x270.png |
| duckworth-and-kent.com/shop/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| duckworth-and-kent.com/shop/ | robots | max-image-preview:large |
| duckworth-and-kent.com/shop/ | generator | Redux 4.4.11 |
| duckworth-and-kent.com/shop/ | generator | Site Kit by Google 1.124.0 |
| duckworth-and-kent.com/shop/ | description | View our range of products, instruments are filtered by procedure and use. |
| duckworth-and-kent.com/shop/ | twitter:card | summary |
| duckworth-and-kent.com/shop/ | twitter:title | Shop | Duckworth and Kent |
| duckworth-and-kent.com/shop/ | twitter:description | View our range of products, instruments are filtered by procedure and use. |
| duckworth-and-kent.com/shop/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| duckworth-and-kent.com/shop/ | generator | Powered by Slider Revolution 6.6.16 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| duckworth-and-kent.com/shop/ | msapplication-tileimage | https://duckworth-and-kent.com/wp-content/uploads/2018/10/cropped-Favicon-2-270x270.png |
| duckworth-and-kent.com/cost-saving-calculator/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| duckworth-and-kent.com/cost-saving-calculator/ | robots | max-image-preview:large |
| duckworth-and-kent.com/cost-saving-calculator/ | generator | Redux 4.4.11 |
| duckworth-and-kent.com/cost-saving-calculator/ | generator | Site Kit by Google 1.124.0 |
| duckworth-and-kent.com/cost-saving-calculator/ | description | Find out how much you could save by using our cost savings calculator |
| duckworth-and-kent.com/cost-saving-calculator/ | twitter:card | summary |
| duckworth-and-kent.com/cost-saving-calculator/ | twitter:title | Cost Saving Calculator | Duckworth and Kent |
| duckworth-and-kent.com/cost-saving-calculator/ | twitter:description | Find out how much you could save by using our cost savings calculator |
| duckworth-and-kent.com/cost-saving-calculator/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| duckworth-and-kent.com/cost-saving-calculator/ | generator | Powered by Slider Revolution 6.6.16 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| duckworth-and-kent.com/cost-saving-calculator/ | msapplication-tileimage | https://duckworth-and-kent.com/wp-content/uploads/2018/10/cropped-Favicon-2-270x270.png |
| duckworth-and-kent.com/video-library/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| duckworth-and-kent.com/video-library/ | robots | max-image-preview:large |
| duckworth-and-kent.com/video-library/ | generator | Redux 4.4.11 |
| duckworth-and-kent.com/video-library/ | generator | Site Kit by Google 1.124.0 |
| duckworth-and-kent.com/video-library/ | description | Duckworth & Kent Company Presentation Duckworth & Kent Surgical Videos |
| duckworth-and-kent.com/video-library/ | twitter:card | summary |
| duckworth-and-kent.com/video-library/ | twitter:title | Video Library | Duckworth and Kent |
| duckworth-and-kent.com/video-library/ | twitter:description | Duckworth & Kent Company Presentation Duckworth & Kent Surgical Videos |
| duckworth-and-kent.com/video-library/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| duckworth-and-kent.com/video-library/ | generator | Powered by Slider Revolution 6.6.16 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| duckworth-and-kent.com/video-library/ | msapplication-tileimage | https://duckworth-and-kent.com/wp-content/uploads/2018/10/cropped-Favicon-2-270x270.png |
| duckworth-and-kent.com/ifu-ophtec/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| duckworth-and-kent.com/ifu-ophtec/ | robots | max-image-preview:large |
| duckworth-and-kent.com/ifu-ophtec/ | generator | Redux 4.4.11 |
| duckworth-and-kent.com/ifu-ophtec/ | generator | Site Kit by Google 1.124.0 |
| duckworth-and-kent.com/ifu-ophtec/ | description | Instructions for Use for Ophtec Products |
| duckworth-and-kent.com/ifu-ophtec/ | twitter:card | summary |
| duckworth-and-kent.com/ifu-ophtec/ | twitter:title | IFUs - Ophtec | Duckworth & Kent |
| duckworth-and-kent.com/ifu-ophtec/ | twitter:description | Instructions for Use for Ophtec Products |
| duckworth-and-kent.com/ifu-ophtec/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| duckworth-and-kent.com/ifu-ophtec/ | generator | Powered by Slider Revolution 6.6.16 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| duckworth-and-kent.com/ifu-ophtec/ | msapplication-tileimage | https://duckworth-and-kent.com/wp-content/uploads/2018/10/cropped-Favicon-2-270x270.png |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated January 17, 2024
- It looks like this website was last updated on Wednesday, January 17, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |