Report for fireaway.co.uk

Overall8.3

The overall score for this website.

Accessibility8.5

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.1

How satisfying the website is likely to be for users.

Marketing8.7

How well marketed and popular the website is.

Technology8.6

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 7:16 PM on Sep 21, 2022 (BST).

Top priorities for website improvement

  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)

Meta tags2.0

  • All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
fireaway.co.uk/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
fireaway.co.uk/twitter:cardsummary_large_image
fireaway.co.uk/twitter:label1Est. reading time
fireaway.co.uk/twitter:data116 minutes
fireaway.co.uk/generatorDivi v.4.18.0
fireaway.co.uk/generatorWordPress 6.0.2
fireaway.co.uk/generatorWPML ver:4.5.8 stt:37,1;
fireaway.co.uk/viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
fireaway.co.uk/generatorPowered by Slider Revolution 6.4.11 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
fireaway.co.uk/msapplication-tileimagehttps://fireaway.co.uk/wp-content/uploads/2021/06/cropped-logoFull-2-270x270.png
fireaway.co.uk/story/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
fireaway.co.uk/story/twitter:cardsummary_large_image
fireaway.co.uk/story/twitter:label1Est. reading time
fireaway.co.uk/story/twitter:data115 minutes
fireaway.co.uk/story/generatorDivi v.4.18.0
fireaway.co.uk/story/generatorWordPress 6.0.2
fireaway.co.uk/story/generatorWPML ver:4.5.8 stt:37,1;
fireaway.co.uk/story/viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
fireaway.co.uk/story/generatorPowered by Slider Revolution 6.4.11 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
fireaway.co.uk/story/msapplication-tileimagehttps://fireaway.co.uk/wp-content/uploads/2021/06/cropped-logoFull-2-270x270.png
fireaway.co.uk/menu/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
fireaway.co.uk/menu/twitter:cardsummary_large_image
fireaway.co.uk/menu/twitter:label1Est. reading time
fireaway.co.uk/menu/twitter:data181 minutes
fireaway.co.uk/menu/generatorDivi v.4.18.0
fireaway.co.uk/menu/generatorWordPress 6.0.2
fireaway.co.uk/menu/generatorWPML ver:4.5.8 stt:37,1;
fireaway.co.uk/menu/viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
fireaway.co.uk/menu/generatorPowered by Slider Revolution 6.4.11 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
fireaway.co.uk/menu/msapplication-tileimagehttps://fireaway.co.uk/wp-content/uploads/2021/06/cropped-logoFull-2-270x270.png
fireaway.co.uk/locations/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
fireaway.co.uk/locations/twitter:cardsummary_large_image
fireaway.co.uk/locations/twitter:label1Est. reading time
fireaway.co.uk/locations/twitter:data12 minutes
fireaway.co.uk/locations/generatorDivi v.4.18.0
fireaway.co.uk/locations/generatorWordPress 6.0.2
fireaway.co.uk/locations/generatorWPML ver:4.5.8 stt:37,1;
fireaway.co.uk/locations/viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
fireaway.co.uk/locations/generatorPowered by Slider Revolution 6.4.11 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
fireaway.co.uk/locations/msapplication-tileimagehttps://fireaway.co.uk/wp-content/uploads/2021/06/cropped-logoFull-2-270x270.png
fireaway.co.uk/franchise/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
fireaway.co.uk/franchise/twitter:cardsummary_large_image
fireaway.co.uk/franchise/twitter:label1Est. reading time
fireaway.co.uk/franchise/twitter:data15 minutes
fireaway.co.uk/franchise/generatorDivi v.4.18.0
fireaway.co.uk/franchise/generatorWordPress 6.0.2
fireaway.co.uk/franchise/generatorWPML ver:4.5.8 stt:37,1;
fireaway.co.uk/franchise/viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
fireaway.co.uk/franchise/generatorPowered by Slider Revolution 6.4.11 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
fireaway.co.uk/franchise/msapplication-tileimagehttps://fireaway.co.uk/wp-content/uploads/2021/06/cropped-logoFull-2-270x270.png

Meta Tags (http-equiv attribute)

Page URLNameContent
fireaway.co.uk/X-UA-CompatibleIE=edge
fireaway.co.uk/story/X-UA-CompatibleIE=edge
fireaway.co.uk/menu/X-UA-CompatibleIE=edge
fireaway.co.uk/locations/X-UA-CompatibleIE=edge
fireaway.co.uk/franchise/X-UA-CompatibleIE=edge

Twitter8.3

This website is linked with the Twitter account @fireawaypizza

This website's Twitter account has
427 followers

  • This website was found to link the Twitter account Fireaway Pizza (@fireawaypizza).
  • This website's Twitter account has made 39 tweets to 427 followers.
    • Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.

Source: Twitter

Images8.3

83% of images have a clearly defined size

90 images are being resized by the browser

Popularity8.9

696,917 Most popular website in the world

This website recently saw a significant increase in popularity.

  • This is the 696,917 most popular website in the world.
  • Over the past 3 months, this website has experienced a significant increase in popularity.

Source: Alexa

Amount of content9.4

Rendering Chart...

  • This website has an average of 826 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Headings9.5

abroad andover authentic banana birthday bread bridge cheesy chicken chilli closest club covered crunch desserts direction directions drinks east enquiry europe fastfired find finest fireaway flour food franchise garlic growth heat honey ingredients italian keep konan's latest launches like links location margherita milan moseley naples nutella opens overview parmesan party pizza plain privacy quick sides signature starters store street strips subscribe success surrey's takeaway takeover title tomatoes twist wings your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Many headings (10.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.

Page headings detail

URLHeadingLevel
fireaway.co.uk/pizza with anH1
fireaway.co.uk/innovative twistH1
fireaway.co.uk/TOMATOES FROM NAPLES, FLOUR FROM MILANH1
fireaway.co.uk/fastfiredH1
fireaway.co.uk/finest Italian ingredientsH1
fireaway.co.uk/hand stretchedH1
fireaway.co.uk/All things fireawayH1
fireaway.co.uk/SUBSCRIBE TO THEH1
fireaway.co.uk/FIREAWAY FAN CLUBH1
fireaway.co.uk/Success!H2
fireaway.co.uk/Quick LinksH2
fireaway.co.uk/· Authentic Italian fast fired ·H3
fireaway.co.uk/· OUR LATEST NEWS ·H3
fireaway.co.uk/EuropeH3
fireaway.co.uk/Fireaway Pizza Opens Its 100th StoreH4
fireaway.co.uk/Fireaway Takeover Konan's Birthday PartyH4
fireaway.co.uk/Fireaway set for growth in UK and abroadH4
fireaway.co.uk/Takeaway Fireaway Pizza opens on Bridge Street in AndoverH4
fireaway.co.uk/Fireaway pizza launches in Surrey’s East MoseleyH4
fireaway.co.uk/Privacy OverviewH4
fireaway.co.uk/story/Fireaway PizzaH1
fireaway.co.uk/story/We will keep it quick like our foodH1
fireaway.co.uk/story/In 2016H1
fireaway.co.uk/story/Top quality productH1
fireaway.co.uk/story/Take a look at our brandH1
fireaway.co.uk/story/SUBSCRIBE TO THEH1
fireaway.co.uk/story/FIREAWAY FAN CLUBH1
fireaway.co.uk/story/Success!H2
fireaway.co.uk/story/Quick LinksH2
fireaway.co.uk/story/· Our Story ·H3
fireaway.co.uk/story/· How it began ·H3
fireaway.co.uk/story/· Our products·H3
fireaway.co.uk/story/· watch video ·H3
fireaway.co.uk/story/EuropeH3
fireaway.co.uk/story/Privacy OverviewH4
fireaway.co.uk/menu/Fireaway MenuH1
fireaway.co.uk/menu/Signature pizzaH1
fireaway.co.uk/menu/Starters/SidesH1
fireaway.co.uk/menu/DessertsH1
fireaway.co.uk/menu/DrinksH1
fireaway.co.uk/menu/SUBSCRIBE TO THEH1
fireaway.co.uk/menu/FIREAWAY FAN CLUBH1
fireaway.co.uk/menu/Success!H2
fireaway.co.uk/menu/Quick LinksH2
fireaway.co.uk/menu/· Authentic·H3
fireaway.co.uk/menu/BurnerH3
fireaway.co.uk/menu/AMALFIH3
fireaway.co.uk/menu/CHEESYH3
fireaway.co.uk/menu/BBQ BOSSH3
fireaway.co.uk/menu/KING PEPPERONIH3
fireaway.co.uk/menu/MARGHERITAH3
fireaway.co.uk/menu/MEATHEADH3
fireaway.co.uk/menu/NAPOLIH3
fireaway.co.uk/menu/PESTUNOH3
fireaway.co.uk/menu/QUEEN MARGHERITAH3
fireaway.co.uk/menu/ROMAH3
fireaway.co.uk/menu/KIDSH3
fireaway.co.uk/menu/Build Your OwnH3
fireaway.co.uk/menu/AVOCADOH3
fireaway.co.uk/menu/potato WEDGESH3
fireaway.co.uk/menu/Buffalo CAPRESEH3
fireaway.co.uk/menu/GARLIC BREAD CHEESYH3
fireaway.co.uk/menu/GARLIC BREADH3
fireaway.co.uk/menu/HALLOUMI SALADH3
fireaway.co.uk/menu/OLIVE POTH3
fireaway.co.uk/menu/CHICKEN STRIPS (BBQ CRUNCH)H3
fireaway.co.uk/menu/Chicken STRIPS (CHILLI HONEY)H3
fireaway.co.uk/menu/Chicken STRIPS (GARLIC PARMESAN)H3
fireaway.co.uk/menu/WINGS (BBQ CRUNCH)H3
fireaway.co.uk/menu/WINGS (CHILLI HONEY)H3
fireaway.co.uk/menu/WINGS (GARLIC PARMESAN)H3
fireaway.co.uk/menu/WINGS (HEAT)H3
fireaway.co.uk/menu/Chicken WINGS PLAINH3
fireaway.co.uk/menu/chicken STRIPS (HEAT)H3
fireaway.co.uk/menu/Chicken STRIPS (PLAIN)H3
fireaway.co.uk/menu/NUTELLA COVERED BANANAH3
fireaway.co.uk/menu/NUTELLA BANANA PIZZAH3
fireaway.co.uk/menu/NUTELLA STRAWBERRY PIZZAH3
fireaway.co.uk/menu/NUTELLA COVERED STRAWBERRIESH3
fireaway.co.uk/menu/NUTELLA PIZZAH3
fireaway.co.uk/menu/CANNOLIH3
fireaway.co.uk/menu/GELATO SPACE ROCKSH3
fireaway.co.uk/menu/SAN PELLEGRINOH3
fireaway.co.uk/menu/MilkShakesH3
fireaway.co.uk/menu/Polara Soft DrinksH3
fireaway.co.uk/menu/Still Mineral WaterH3
fireaway.co.uk/menu/CokeH3
fireaway.co.uk/menu/EuropeH3
fireaway.co.uk/menu/Signature PizzaH4
fireaway.co.uk/menu/Starters/SidesH4
fireaway.co.uk/menu/DessertsH4
fireaway.co.uk/menu/DrinksH4
fireaway.co.uk/menu/Privacy OverviewH4
fireaway.co.uk/locations/Fireaway PizzaH1
fireaway.co.uk/locations/SUBSCRIBE TO THEH1
fireaway.co.uk/locations/FIREAWAY FAN CLUBH1
fireaway.co.uk/locations/Success!H2
fireaway.co.uk/locations/Quick LinksH2
fireaway.co.uk/locations/· Locations ·H3
fireaway.co.uk/locations/{{:title}}H3
fireaway.co.uk/locations/{{:title}}H3
fireaway.co.uk/locations/EuropeH3
fireaway.co.uk/locations/Store DirectionH4
fireaway.co.uk/locations/Get Your DirectionsH4
fireaway.co.uk/locations/Use my location to find the closest Service Provider near meH4
fireaway.co.uk/locations/Privacy OverviewH4
fireaway.co.uk/franchise/Fireaway Franchise OpportunityH1
fireaway.co.uk/franchise/Interested in becoming a Fireaway Pizza Franchise Partner?H1
fireaway.co.uk/franchise/SUBSCRIBE TO THEH1
fireaway.co.uk/franchise/FIREAWAY FAN CLUBH1
fireaway.co.uk/franchise/Franchise Enquiry FormH2
fireaway.co.uk/franchise/Success!H2
fireaway.co.uk/franchise/Quick LinksH2
fireaway.co.uk/franchise/· Franchise ·H3
fireaway.co.uk/franchise/EuropeH3
fireaway.co.uk/franchise/Privacy OverviewH4

Mobile10.0

Mobile screenshot of fireaway.co.ukTablet screenshot of fireaway.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.fireaway.co.uk to http://fireaway.co.uk. This is ideal.

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

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all1200px-fireaway.co.uk/.../bootstrap.min.css?ver=4.6.25
print--fireaway.co.uk/.../bootstrap.min.css?ver=4.6.25
all576px-fireaway.co.uk/.../bootstrap.min.css?ver=4.6.25
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all1200px-fireaway.co.uk/.../bootstrap.min.css?ver=4.6.25
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all981px-fireaway.co.uk/franchise/
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all-479pxfireaway.co.uk/franchise/
all768px980pxfireaway.co.uk/franchise/
all-767pxfireaway.co.uk/franchise/

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated August 11, 2022

  • It looks like this website was last updated on Thursday, August 11, 2022. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
7/16/21fireaway.co.uk/.../loading.gifLast modified header
9/30/21fireaway.co.uk/.../Layer-10.pngLast modified header
9/30/21fireaway.co.uk/.../DSC01333.pngLast modified header
9/30/21fireaway.co.uk/.../DSC02636.pngLast modified header
9/30/21fireaway.co.uk/.../DSC01261.pngLast modified header
9/30/21fireaway.co.uk/.../DSC01330d.pngLast modified header
9/30/21fireaway.co.uk/.../SPACROCK-1-OPEN.pngLast modified header
9/30/21fireaway.co.uk/.../CANNOLI-2.pngLast modified header
9/30/21fireaway.co.uk/.../NUTELLA.pngLast modified header
9/30/21fireaway.co.uk/.../STRAWBERRY-NUTELLA.pngLast modified header
9/30/21fireaway.co.uk/.../NUTELLA-STRAWBERRY.pngLast modified header
9/30/21fireaway.co.uk/.../NUTELLA-BANANA.pngLast modified header
9/30/21fireaway.co.uk/.../BANANA-NUTELLA.pngLast modified header
9/30/21fireaway.co.uk/.../STRIPS-PLAIN.pngLast modified header
9/30/21fireaway.co.uk/.../STRIPS-HEAT.pngLast modified header
9/30/21fireaway.co.uk/.../WINGS-PLAIN.pngLast modified header
9/30/21fireaway.co.uk/.../WINGS-HEAT.pngLast modified header
9/30/21fireaway.co.uk/.../WINGS-GARLIC-PARMESAN.pngLast modified header
9/30/21fireaway.co.uk/.../WINGS-CHILLI-HONEY.pngLast modified header
9/30/21fireaway.co.uk/.../WINGS-BBQ-CRUMNCH.pngLast modified header
9/30/21fireaway.co.uk/.../STRIPS-GARLIC-PARMESAN.pngLast modified header
9/30/21fireaway.co.uk/.../STRIPS-CHILLI-HONEY.pngLast modified header
9/30/21fireaway.co.uk/.../STRIPS-BBQ-CRUNCH.pngLast modified header
9/30/21fireaway.co.uk/wp-content/.../OLIVES.pngLast modified header
9/30/21fireaway.co.uk/.../HALLOUMI.pngLast modified header
9/30/21fireaway.co.uk/.../GARLIC-BREAD.pngLast modified header
9/30/21fireaway.co.uk/.../GARLIC-BREAD-CHEESY.pngLast modified header
9/30/21fireaway.co.uk/.../CAPRESE.pngLast modified header
9/30/21fireaway.co.uk/wp-content/.../WEDGES.pngLast modified header
9/30/21fireaway.co.uk/.../AVOCADO.pngLast modified header
9/30/21fireaway.co.uk/wp-content/.../CUSTOM.pngLast modified header
9/30/21fireaway.co.uk/wp-content/.../KIDS.pngLast modified header
9/30/21fireaway.co.uk/wp-content/.../ROMA.pngLast modified header
9/30/21fireaway.co.uk/.../QUUEN-MARG.pngLast modified header
9/30/21fireaway.co.uk/.../PESTUNO.pngLast modified header
9/30/21fireaway.co.uk/wp-content/.../NAPOLI.pngLast modified header
9/30/21fireaway.co.uk/.../MEATHEAD.pngLast modified header
9/30/21fireaway.co.uk/.../MARGHERITA.pngLast modified header
9/30/21fireaway.co.uk/.../KING-PEPPERONI.pngLast modified header
9/30/21fireaway.co.uk/.../BBQ-BOSS.pngLast modified header
9/30/21fireaway.co.uk/wp-content/.../CHEESY.pngLast modified header
9/29/21fireaway.co.uk/wp-content/.../AMALFI.pngLast modified header
9/29/21fireaway.co.uk/.../Group-6.pngLast modified header
9/29/21fireaway.co.uk/.../soft-drink.pngLast modified header
9/29/21fireaway.co.uk/.../doughnut.pngLast modified header
9/29/21fireaway.co.uk/.../sandwiches.pngLast modified header
9/29/21fireaway.co.uk/.../pizza-slice.pngLast modified header
6/11/21fireaway.co.uk/.../group-3.pngLast modified header
5/31/21fireaway.co.uk/.../Group-15.pngLast modified header
6/2/21fireaway.co.uk/.../Group-11.pngLast modified header
6/2/21fireaway.co.uk/wp-content/.../1.pngLast modified header
1/3/22fireaway.co.uk/.../PHOTO-2021-11-12-13-06-16.jpgLast modified header
6/24/21fireaway.co.uk/.../fireaway-pizza-molesey-1024x533-1.jpegLast modified header
6/24/21fireaway.co.uk/.../298987633.gallery.jpgLast modified header
6/24/21fireaway.co.uk/.../a7e12090d269e3f8649cc4db15e6be09a377ea7d.jpegLast modified header
9/20/21fireaway.co.uk/.../Webp.net-resizeimage-41.jpgLast modified header
2/17/22fireaway.co.uk/.../Screenshot-2022-02-17-at-10.28.55.pngLast modified header
7/15/21fireaway.co.uk/.../pizza-slice.pngLast modified header
7/15/21fireaway.co.uk/.../pizza-ingredients.pngLast modified header
7/15/21fireaway.co.uk/.../pizza-oven.pngLast modified header
7/7/21fireaway.co.uk/wp-content/.../6.pngLast modified header
7/7/21fireaway.co.uk/wp-content/.../4.pngLast modified header
7/7/21fireaway.co.uk/wp-content/.../2-2.pngLast modified header
7/7/21fireaway.co.uk/wp-content/.../1-5.pngLast modified header
5/31/21fireaway.co.uk/.../Layer-1.pngLast modified header
5/30/21fireaway.co.uk/wp-content/.../1.pngLast modified header
5/30/21fireaway.co.uk/.../P1040836-1.pngLast modified header
5/30/21fireaway.co.uk/.../P1040217.pngLast modified header
5/30/21fireaway.co.uk/.../P1040820-copy.pngLast modified header
8/11/22fireaway.co.uk/wp-content/.../nl.pngLast modified header
8/11/22fireaway.co.uk/wp-content/.../en.pngLast modified header
6/2/21fireaway.co.uk/.../logoFull-2.pngLast modified header

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

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