Nibbler SEO audit for fireaway.co.uk
Summary
Overall8.8
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 3:10 PM on Mar 28, 2024 (GMT).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| fireaway.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| fireaway.co.uk/ | twitter:card | summary_large_image |
| fireaway.co.uk/ | generator | Divi v.4.24.2 |
| fireaway.co.uk/ | generator | WordPress 6.4.3 |
| fireaway.co.uk/ | generator | WooCommerce 8.7.0 |
| fireaway.co.uk/ | generator | WPML ver:4.6.9 stt:37,1; |
| fireaway.co.uk/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| fireaway.co.uk/ | generator | Powered by Slider Revolution 6.6.20 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| fireaway.co.uk/ | msapplication-tileimage | https://fireaway.co.uk/wp-content/uploads/2021/06/cropped-logoFull-2-270x270.png |
| fireaway.co.uk/story/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| fireaway.co.uk/story/ | twitter:card | summary_large_image |
| fireaway.co.uk/story/ | twitter:label1 | Est. reading time |
| fireaway.co.uk/story/ | twitter:data1 | 5 minutes |
| fireaway.co.uk/story/ | generator | Divi v.4.24.2 |
| fireaway.co.uk/story/ | generator | WordPress 6.4.3 |
| fireaway.co.uk/story/ | generator | WooCommerce 8.7.0 |
| fireaway.co.uk/story/ | generator | WPML ver:4.6.9 stt:37,1; |
| fireaway.co.uk/story/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| fireaway.co.uk/story/ | generator | Powered by Slider Revolution 6.6.20 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| fireaway.co.uk/story/ | msapplication-tileimage | https://fireaway.co.uk/wp-content/uploads/2021/06/cropped-logoFull-2-270x270.png |
| fireaway.co.uk/locations/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| fireaway.co.uk/locations/ | twitter:card | summary_large_image |
| fireaway.co.uk/locations/ | twitter:label1 | Est. reading time |
| fireaway.co.uk/locations/ | twitter:data1 | 2 minutes |
| fireaway.co.uk/locations/ | generator | Divi v.4.24.2 |
| fireaway.co.uk/locations/ | generator | WordPress 6.4.3 |
| fireaway.co.uk/locations/ | generator | WooCommerce 8.7.0 |
| fireaway.co.uk/locations/ | generator | WPML ver:4.6.9 stt:37,1; |
| fireaway.co.uk/locations/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| fireaway.co.uk/locations/ | generator | Powered by Slider Revolution 6.6.20 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| fireaway.co.uk/locations/ | msapplication-tileimage | https://fireaway.co.uk/wp-content/uploads/2021/06/cropped-logoFull-2-270x270.png |
| fireaway.co.uk/shop/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| fireaway.co.uk/shop/ | twitter:card | summary_large_image |
| fireaway.co.uk/shop/ | generator | Divi v.4.24.2 |
| fireaway.co.uk/shop/ | generator | WordPress 6.4.3 |
| fireaway.co.uk/shop/ | generator | WooCommerce 8.7.0 |
| fireaway.co.uk/shop/ | generator | WPML ver:4.6.9 stt:37,1; |
| fireaway.co.uk/shop/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| fireaway.co.uk/shop/ | generator | Powered by Slider Revolution 6.6.20 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| fireaway.co.uk/shop/ | msapplication-tileimage | https://fireaway.co.uk/wp-content/uploads/2021/06/cropped-logoFull-2-270x270.png |
| fireaway.co.uk/franchise/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| fireaway.co.uk/franchise/ | twitter:card | summary_large_image |
| fireaway.co.uk/franchise/ | twitter:label1 | Est. reading time |
| fireaway.co.uk/franchise/ | twitter:data1 | 2 minutes |
| fireaway.co.uk/franchise/ | generator | Divi v.4.24.2 |
| fireaway.co.uk/franchise/ | generator | WordPress 6.4.3 |
| fireaway.co.uk/franchise/ | generator | WooCommerce 8.7.0 |
| fireaway.co.uk/franchise/ | generator | WPML ver:4.6.9 stt:37,1; |
| fireaway.co.uk/franchise/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| fireaway.co.uk/franchise/ | generator | Powered by Slider Revolution 6.6.20 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| fireaway.co.uk/franchise/ | msapplication-tileimage | https://fireaway.co.uk/wp-content/uploads/2021/06/cropped-logoFull-2-270x270.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| fireaway.co.uk/ | X-UA-Compatible | IE=edge |
| fireaway.co.uk/story/ | X-UA-Compatible | IE=edge |
| fireaway.co.uk/locations/ | X-UA-Compatible | IE=edge |
| fireaway.co.uk/shop/ | X-UA-Compatible | IE=edge |
| fireaway.co.uk/franchise/ | X-UA-Compatible | IE=edge |
Amount of content7.5
Rendering Chart...
- This website has an average of 245 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| fireaway.co.uk/ | 1352 | 197 |
| fireaway.co.uk/story/ | 2418 | 418 |
| fireaway.co.uk/locations/ | 1463 | 174 |
| fireaway.co.uk/shop/ | 818 | 114 |
| fireaway.co.uk/franchise/ | 2057 | 322 |
Internal links7.6
- 5 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 7 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images8.3
86% of images have a clearly defined size
49 images are being resized by the browser
- Some images (14.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 49 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.fireaway.co.uk to http://fireaway.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| Home - Fireaway | OK |
| Story - Fireaway | OK |
| Locations - Fireaway | OK |
| Shop - Fireaway | OK |
| Franchise - Fireaway | OK |
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 24, 2024
- It looks like this website was last updated on Sunday, March 24, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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