Nibbler SEO audit for paisleyartinstitute.org
Summary
Overall6.8
The overall score for this website.
Accessibility8.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.8
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 5:06 AM on Sep 28, 2023 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print paisleyartinstitute.org/ Not detected paisleyartinstitute.org/about/ Not detected paisleyartinstitute.org/accounts/ Not detected paisleyartinstitute.org/about/.../ Not detected paisleyartinstitute.org/committees/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| paisleyartinstitute.org/ | viewport | width=device-width, initial-scale=1 |
| paisleyartinstitute.org/ | generator | WordPress 5.4.13 |
| paisleyartinstitute.org/about/ | viewport | width=device-width, initial-scale=1 |
| paisleyartinstitute.org/about/ | generator | WordPress 5.4.13 |
| paisleyartinstitute.org/accounts/ | viewport | width=device-width, initial-scale=1 |
| paisleyartinstitute.org/accounts/ | generator | WordPress 5.4.13 |
| paisleyartinstitute.org/about/.../ | viewport | width=device-width, initial-scale=1 |
| paisleyartinstitute.org/about/.../ | generator | WordPress 5.4.13 |
| paisleyartinstitute.org/committees/ | viewport | width=device-width, initial-scale=1 |
| paisleyartinstitute.org/committees/ | generator | WordPress 5.4.13 |
Internal links3.9
- 3 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 25 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Popularity5.0
234Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Amount of content5.5
Rendering Chart...
- This website has an average of 154 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| paisleyartinstitute.org/ | 1713 | 293 |
| paisleyartinstitute.org/about/ | 1967 | 306 |
| paisleyartinstitute.org/accounts/ | 177 | 17 |
| paisleyartinstitute.org/about/.../ | 437 | 58 |
| paisleyartinstitute.org/committees/ | 773 | 97 |
Server behavior7.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.paisleyartinstitute.org to http://paisleyartinstitute.org. This is ideal.
Headings7.3
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Many headings (13.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| paisleyartinstitute.org/ | Latest news from PAI | H2 |
| paisleyartinstitute.org/ | Welcome to Paisley Art InstituteEstablished 1876 | H3 |
| paisleyartinstitute.org/ | PAI Galleries update- | H4 |
| paisleyartinstitute.org/ | Since 1876 the Art Institute has been the hub of rewarding a high level of artistic talent not only in Paisley but throughout Scotland. The museum team have not yet agreed to discuss with the current committee the huge issue their mistaken reimagining plans have created. Instead, they have decided that the 6 custom built art galleries will no longer have space for the PAI Annual Exhibitions of contemporary art. This cannot happen to Paisley because we have a legal agreement, and it has been the custom and use for over 100 years of sharing. Members need not be concerned for the Institute. We are flourishing. Art is on the rise. Budding creatives need our prestigious galleries. We have launched careers with our awards, recognising new talent and enriching CV’s. We have more members each year and need all of our 6 gallery spaces. There’s no place like home! Former committee made heroic efforts trying to find suitable temporary venues and found nothing except an empty shop. A later attempt to use shop space ended in failure to even have the annual show as the space became tenanted! We need our base back. All we need is to share according to the agreement! | H4 |
| paisleyartinstitute.org/ | PAI Xmas Market – read more | H4 |
| paisleyartinstitute.org/ | Art Mag’s 134th exhibition review – view here | H4 |
| paisleyartinstitute.org/ | 134th Art catalogue – view here | H4 |
| paisleyartinstitute.org/ | 134th Opening and Prize list – read more | H4 |
| paisleyartinstitute.org/ | The Scottish Prize for Fine Art – read more | H4 |
| paisleyartinstitute.org/about/ | Paisley Art Institute | H2 |
| paisleyartinstitute.org/accounts/ | Reports & Accounts | H1 |
| paisleyartinstitute.org/about/.../ | Charity Regulation | H1 |
| paisleyartinstitute.org/committees/ | Committees | H1 |
Images9.2
40% of images have a clearly defined size
4 images are being resized by the browser
- Most images (60.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 4 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated September 19, 2023
- It looks like this website was last updated on Tuesday, September 19, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 1/7/22 | paisleyartinstitute.org/.../oldmshipcard1876-600x422.jpg | Last modified header |
| 1/7/22 | paisleyartinstitute.org/.../A22.jpg | Last modified header |
| 9/19/23 | paisleyartinstitute.org/.../Gallerya.jpg | Last modified header |
| 5/15/23 | paisleyartinstitute.org/.../cidf_lh37v5300-472x600.png | Last modified header |
| 1/7/22 | paisleyartinstitute.org/.../pai-logo.png | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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