Nibbler SEO audit for pearlr.co.uk
Summary
Overall6.5
The overall score for this website.
Accessibility8.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:36 PM on Nov 20, 2023 (GMT).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links0.0
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 87 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Popularity1.0
0Estimated monthly organic visitors
- This website appears to have a very low number of monthly website visits each month
Source: Ahrefs
Printability2.0
20% of pages are optimized for printing
- 4 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print pearlr.co.uk/ Not detected pearlr.co.uk/our-team/ Not detected pearlr.co.uk/travel-destinations/ Not detected pearlr.co.uk/segments/ Not detected pearlr.co.uk/mice-corporate-event/ Optimized
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Server behavior5.4
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- Adding or removing a trailing slash to 3 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- There was no website found on http://www.pearlr.co.uk. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://pearlr.co.uk on http://www.pearlr.co.uk.
Meta tags6.8
This is how this website will look in Google search listings:
Pearl Representation Ltd - Home Page
pearlr.co.uk/
Pearl Representation Ltd: UK's top DMC Sales & Marketing. Unlock MICE & Leisure Opportunities for success. Your key to excellence.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| pearlr.co.uk/ | viewport | width=device-width, initial-scale=1 |
| pearlr.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| pearlr.co.uk/ | description | Pearl Representation Ltd: UK's top DMC Sales & Marketing. Unlock MICE & Leisure Opportunities for success. Your key to excellence. |
| pearlr.co.uk/ | twitter:card | summary_large_image |
| pearlr.co.uk/ | generator | WordPress 6.4.1 |
| pearlr.co.uk/ | generator | Elementor 3.17.3; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap |
| pearlr.co.uk/ | msapplication-tileimage | https://i0.wp.com/pearlr.co.uk/wp-content/uploads/2023/03/cropped-logo.png?fit=270%2C270&ssl=1 |
| pearlr.co.uk/our-team/ | viewport | width=device-width, initial-scale=1 |
| pearlr.co.uk/our-team/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| pearlr.co.uk/our-team/ | description | Discover the 'Best Travel Destinations' with Pearl Representation Ltd. As your trusted partner in DMC sales and marketing, we bring you top-notch experiences in the UK market. |
| pearlr.co.uk/our-team/ | twitter:card | summary_large_image |
| pearlr.co.uk/our-team/ | twitter:label1 | Est. reading time |
| pearlr.co.uk/our-team/ | twitter:data1 | 5 minutes |
| pearlr.co.uk/our-team/ | generator | WordPress 6.4.1 |
| pearlr.co.uk/our-team/ | generator | Elementor 3.17.3; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap |
| pearlr.co.uk/our-team/ | msapplication-tileimage | https://i0.wp.com/pearlr.co.uk/wp-content/uploads/2023/03/cropped-logo.png?fit=270%2C270&ssl=1 |
| pearlr.co.uk/travel-destinations/ | viewport | width=device-width, initial-scale=1 |
| pearlr.co.uk/travel-destinations/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| pearlr.co.uk/travel-destinations/ | description | Travel destinations : Explore premier UK experiences with Pearl Representation Ltd., your trusted DMC sales partner... |
| pearlr.co.uk/travel-destinations/ | twitter:card | summary_large_image |
| pearlr.co.uk/travel-destinations/ | twitter:label1 | Est. reading time |
| pearlr.co.uk/travel-destinations/ | twitter:data1 | 9 minutes |
| pearlr.co.uk/travel-destinations/ | generator | WordPress 6.4.1 |
| pearlr.co.uk/travel-destinations/ | generator | Elementor 3.17.3; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap |
| pearlr.co.uk/travel-destinations/ | msapplication-tileimage | https://i0.wp.com/pearlr.co.uk/wp-content/uploads/2023/03/cropped-logo.png?fit=270%2C270&ssl=1 |
| pearlr.co.uk/segments/ | viewport | width=device-width, initial-scale=1 |
| pearlr.co.uk/segments/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| pearlr.co.uk/segments/ | twitter:card | summary_large_image |
| pearlr.co.uk/segments/ | twitter:label1 | Est. reading time |
| pearlr.co.uk/segments/ | twitter:data1 | 5 minutes |
| pearlr.co.uk/segments/ | generator | WordPress 6.4.1 |
| pearlr.co.uk/segments/ | generator | Elementor 3.17.3; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap |
| pearlr.co.uk/segments/ | msapplication-tileimage | https://i0.wp.com/pearlr.co.uk/wp-content/uploads/2023/03/cropped-logo.png?fit=270%2C270&ssl=1 |
| pearlr.co.uk/mice-corporate-event/ | viewport | width=device-width, initial-scale=1 |
| pearlr.co.uk/mice-corporate-event/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| pearlr.co.uk/mice-corporate-event/ | twitter:card | summary_large_image |
| pearlr.co.uk/mice-corporate-event/ | twitter:label1 | Est. reading time |
| pearlr.co.uk/mice-corporate-event/ | twitter:data1 | 12 minutes |
| pearlr.co.uk/mice-corporate-event/ | generator | WordPress 6.4.1 |
| pearlr.co.uk/mice-corporate-event/ | generator | Elementor 3.17.3; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap |
| pearlr.co.uk/mice-corporate-event/ | msapplication-tileimage | https://i0.wp.com/pearlr.co.uk/wp-content/uploads/2023/03/cropped-logo.png?fit=270%2C270&ssl=1 |
Amount of content7.7
Rendering Chart...
- This website has an average of 319 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| pearlr.co.uk/ | 4812 | 738 |
| pearlr.co.uk/our-team/ | 2159 | 314 |
| pearlr.co.uk/travel-destinations/ | 976 | 140 |
| pearlr.co.uk/segments/ | 799 | 105 |
| pearlr.co.uk/mice-corporate-event/ | 1889 | 296 |
Page titles9.0
100% of pages have defined titles
20% of page titles are weak
- All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| Pearl Representation Ltd - Home Page | It is unnecessary to end the page title with "page" |
| OUR TEAM - Pearl Representation | OK |
| Travel destinations : Your Perfect Vacation Guide ! | OK |
| SEGMENTS - Pearl Representation | OK |
| MICE & Corporate Event - Pearl Representation | OK |
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Images9.9
5% of images have a clearly defined size
7 images are being resized by the browser
- Most images (95.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 7 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated November 2, 2023
- It looks like this website was last updated on Thursday, November 2, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 1/1/20 | pearlr.co.uk/ | Body text |
| 5/1/14 | pearlr.co.uk/our-team/ | Body text |
| 11/2/23 | pearlr.co.uk/.../widget-nav-menu.min.css | Last modified header |
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