Nibbler SEO audit for polydrainage.co.uk
Summary
Overall8.1
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:10 AM on May 26, 2023 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Popularity5.0
220Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Incoming links6.1
29 pages link to this website
21 domains link to this website
- There are 29 pages on 21 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking. This count may not include links which are hard to find or have been added recently.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Internal links6.5
- 51 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.polydrainage.co.uk to http://polydrainage.co.uk. This is ideal.
Amount of content8.2
Rendering Chart...
- This website has an average of 356 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| polydrainage.co.uk/ | 2819 | 391 |
| polydrainage.co.uk/my-account/ | 2160 | 321 |
| polydrainage.co.uk/product/.../ | 3398 | 514 |
| polydrainage.co.uk/cart/?remove_item=92f2c86007260e130e78c68fb7d800a1&_wpnonce=88902196a5 | 1861 | 277 |
| polydrainage.co.uk/cart/ | 1861 | 277 |
URL format8.4
1 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Images9.2
35% of images have a clearly defined size
39 images are being resized by the browser
- Most images (65.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 39 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Drainage | PolyDrainage
polydrainage.co.uk/
Shop our range of underground drainage products from drainage pipes, ducting coils, Manhole covers & Frames and much more. Shop online now.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| polydrainage.co.uk/ | viewport | width=device-width, initial-scale=1 |
| polydrainage.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| polydrainage.co.uk/ | description | Shop our range of underground drainage products from drainage pipes, ducting coils, Manhole covers & Frames and much more. Shop online now. |
| polydrainage.co.uk/ | twitter:card | summary_large_image |
| polydrainage.co.uk/ | twitter:label1 | Estimated reading time |
| polydrainage.co.uk/ | twitter:data1 | 21 minutes |
| polydrainage.co.uk/ | google-site-verification | Ps2f8adUEWHT5-fKD9yWiljOxz0AcVFH2SvnI8ifnBc |
| polydrainage.co.uk/ | generator | WordPress 6.2.2 |
| polydrainage.co.uk/ | generator | WooCommerce 7.6.1 |
| polydrainage.co.uk/ | msapplication-tileimage | https://polydrainage.co.uk/wp-content/uploads/2020/09/cropped-Favicon-PD-270x270.png |
| polydrainage.co.uk/ | generator | Product Filter for WooCommerce |
| polydrainage.co.uk/my-account/ | viewport | width=device-width, initial-scale=1 |
| polydrainage.co.uk/my-account/ | robots | noindex, follow |
| polydrainage.co.uk/my-account/ | description | Visit the My Account Section to view any current or previous ours made with PolyDrainage. | www.polydrainage.co.uk |
| polydrainage.co.uk/my-account/ | twitter:card | summary_large_image |
| polydrainage.co.uk/my-account/ | generator | WordPress 6.2.2 |
| polydrainage.co.uk/my-account/ | generator | WooCommerce 7.6.1 |
| polydrainage.co.uk/my-account/ | msapplication-tileimage | https://polydrainage.co.uk/wp-content/uploads/2020/09/cropped-Favicon-PD-270x270.png |
| polydrainage.co.uk/my-account/ | generator | Product Filter for WooCommerce |
| polydrainage.co.uk/product/.../ | viewport | width=device-width, initial-scale=1 |
| polydrainage.co.uk/product/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| polydrainage.co.uk/product/.../ | description | Designed and engineered to withstand weights of up to 40 tonnes, ideal for use in areas where cars and lorries have access. |
| polydrainage.co.uk/product/.../ | twitter:card | summary_large_image |
| polydrainage.co.uk/product/.../ | generator | WordPress 6.2.2 |
| polydrainage.co.uk/product/.../ | generator | WooCommerce 7.6.1 |
| polydrainage.co.uk/product/.../ | pm-datalayer-meta | 25346 |
| polydrainage.co.uk/product/.../ | msapplication-tileimage | https://polydrainage.co.uk/wp-content/uploads/2020/09/cropped-Favicon-PD-270x270.png |
| polydrainage.co.uk/product/.../ | generator | Product Filter for WooCommerce |
| polydrainage.co.uk/cart/?remove_item=92f2c86007260e130e78c68fb7d800a1&_wpnonce=88902196a5 | viewport | width=device-width, initial-scale=1 |
| polydrainage.co.uk/cart/?remove_item=92f2c86007260e130e78c68fb7d800a1&_wpnonce=88902196a5 | robots | noindex, follow |
| polydrainage.co.uk/cart/?remove_item=92f2c86007260e130e78c68fb7d800a1&_wpnonce=88902196a5 | description | View your shopping cart here. | PolyDrainage.co.uk |
| polydrainage.co.uk/cart/?remove_item=92f2c86007260e130e78c68fb7d800a1&_wpnonce=88902196a5 | twitter:card | summary_large_image |
| polydrainage.co.uk/cart/?remove_item=92f2c86007260e130e78c68fb7d800a1&_wpnonce=88902196a5 | twitter:label1 | Estimated reading time |
| polydrainage.co.uk/cart/?remove_item=92f2c86007260e130e78c68fb7d800a1&_wpnonce=88902196a5 | twitter:data1 | 3 minutes |
| polydrainage.co.uk/cart/?remove_item=92f2c86007260e130e78c68fb7d800a1&_wpnonce=88902196a5 | generator | WordPress 6.2.2 |
| polydrainage.co.uk/cart/?remove_item=92f2c86007260e130e78c68fb7d800a1&_wpnonce=88902196a5 | generator | WooCommerce 7.6.1 |
| polydrainage.co.uk/cart/?remove_item=92f2c86007260e130e78c68fb7d800a1&_wpnonce=88902196a5 | msapplication-tileimage | https://polydrainage.co.uk/wp-content/uploads/2020/09/cropped-Favicon-PD-270x270.png |
| polydrainage.co.uk/cart/?remove_item=92f2c86007260e130e78c68fb7d800a1&_wpnonce=88902196a5 | generator | Product Filter for WooCommerce |
| polydrainage.co.uk/cart/ | viewport | width=device-width, initial-scale=1 |
| polydrainage.co.uk/cart/ | robots | noindex, follow |
| polydrainage.co.uk/cart/ | description | View your shopping cart here. | PolyDrainage.co.uk |
| polydrainage.co.uk/cart/ | twitter:card | summary_large_image |
| polydrainage.co.uk/cart/ | twitter:label1 | Estimated reading time |
| polydrainage.co.uk/cart/ | twitter:data1 | 3 minutes |
| polydrainage.co.uk/cart/ | generator | WordPress 6.2.2 |
| polydrainage.co.uk/cart/ | generator | WooCommerce 7.6.1 |
| polydrainage.co.uk/cart/ | msapplication-tileimage | https://polydrainage.co.uk/wp-content/uploads/2020/09/cropped-Favicon-PD-270x270.png |
| polydrainage.co.uk/cart/ | generator | Product Filter for WooCommerce |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| polydrainage.co.uk/ | X-UA-Compatible | IE=edge |
| polydrainage.co.uk/my-account/ | X-UA-Compatible | IE=edge |
| polydrainage.co.uk/product/.../ | X-UA-Compatible | IE=edge |
| polydrainage.co.uk/cart/?remove_item=92f2c86007260e130e78c68fb7d800a1&_wpnonce=88902196a5 | X-UA-Compatible | IE=edge |
| polydrainage.co.uk/cart/ | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated May 25, 2023
- It looks like this website was last updated on Thursday, May 25, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://polydrainage.co.uk/
- https://polydrainage.co.uk/my-account/
- https://polydrainage.co.uk/product/675mm-x-675mm-x-100mm-ductile-iron-double-triangular-manhole-cover-frame-d400/
- https://polydrainage.co.uk/cart/?remove_item=92f2c86007260e130e78c68fb7d800a1&_wpnonce=88902196a5
- https://polydrainage.co.uk/cart/