Nibbler SEO audit for sleepfrog.co.nz
Summary
Overall6.5
The overall score for this website.
Accessibility6.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience3.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology6.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 8:24 AM on Sep 18, 2023 (BST).
Top priorities for website improvement
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Consider updating this website regularly with new content. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print sleepfrog.co.nz/ Not detected sleepfrog.co.nz/about-us Not detected sleepfrog.co.nz/thinking-about-organics Not detected sleepfrog.co.nz/the-birth-of-sleep-frog Not detected sleepfrog.co.nz/why-organic Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Freshness0.0
Last updated July 3, 2013
- It looks like this website was last updated on Wednesday, July 3, 2013. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Popularity1.0
0Estimated monthly organic visitors
- This website appears to have a very low number of monthly website visits each month
Source: Ahrefs
Mobile3.0
- None of this website appears to be optimized for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport sleepfrog.co.nz/ Not detected Not detected Detected sleepfrog.co.nz/about-us Not detected Not detected Detected sleepfrog.co.nz/thinking-about-organics Not detected Not detected Detected sleepfrog.co.nz/the-birth-of-sleep-frog Not detected Not detected Detected sleepfrog.co.nz/why-organic Not detected Not detected Detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | - | - | www.sleepfrog.co.nz/?css=site/style.v.1348686009 |
Server behavior5.1
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- There is duplicate content on http://www.sleepfrog.co.nz and http://sleepfrog.co.nz. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Headings5.5
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- A large number headings (33.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| sleepfrog.co.nz/about-us | About Us | H1 |
| sleepfrog.co.nz/thinking-about-organics | Thinking about Organics | H1 |
| sleepfrog.co.nz/thinking-about-organics | ... I definitely appreciate the wider benefits of Organics… but it’s really the long-term care and protection of my family that drives me. | H3 |
| sleepfrog.co.nz/thinking-about-organics | ... I definitely appreciate the wider benefits of Organics… but it’s really the long-term care and protection of my family that drives me. | H3 |
| sleepfrog.co.nz/the-birth-of-sleep-frog | SleepFROG comes to life | H1 |
| sleepfrog.co.nz/why-organic | Why Organic | H1 |
Internal links5.9
- 10 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content7.2
Rendering Chart...
- This website has an average of 191 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| sleepfrog.co.nz/ | 804 | 122 |
| sleepfrog.co.nz/about-us | 1383 | 238 |
| sleepfrog.co.nz/thinking-about-organics | 1124 | 185 |
| sleepfrog.co.nz/the-birth-of-sleep-frog | 1758 | 299 |
| sleepfrog.co.nz/why-organic | 714 | 112 |
Images9.5
5% of images have a clearly defined size
1 image is being resized by the browser
- Most images (95.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Analytics10.0
100% of pages use analytics
Google Analytics
- Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
SleepFrog
sleepfrog.co.nz/
New NZ-made brand of Organic bedding that's Chemical Free and Pesticide Free
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| sleepfrog.co.nz/ | viewport | width=device-width,initial-scale=1 |
| sleepfrog.co.nz/ | apple-mobile-web-app-capable | yes |
| sleepfrog.co.nz/ | apple-mobile-web-app-status-bar-style | black-translucent |
| sleepfrog.co.nz/ | keywords | organic, sleep frog, bedding, duvet |
| sleepfrog.co.nz/ | description | New NZ-made brand of Organic bedding that's Chemical Free and Pesticide Free |
| sleepfrog.co.nz/about-us | viewport | width=device-width,initial-scale=1 |
| sleepfrog.co.nz/about-us | apple-mobile-web-app-capable | yes |
| sleepfrog.co.nz/about-us | apple-mobile-web-app-status-bar-style | black-translucent |
| sleepfrog.co.nz/about-us | keywords | organic, sleep frog, bedding, duvet |
| sleepfrog.co.nz/about-us | description | I was brought up with a real appreciation of keeping things natural: helping to grow our veges, cooking dinners from scratch, and sewing my own clothes. |
| sleepfrog.co.nz/thinking-about-organics | viewport | width=device-width,initial-scale=1 |
| sleepfrog.co.nz/thinking-about-organics | apple-mobile-web-app-capable | yes |
| sleepfrog.co.nz/thinking-about-organics | apple-mobile-web-app-status-bar-style | black-translucent |
| sleepfrog.co.nz/thinking-about-organics | keywords | organic, sleep frog, bedding, duvet |
| sleepfrog.co.nz/thinking-about-organics | description | New NZ-made brand of Organic bedding that's Chemical Free and Pesticide Free |
| sleepfrog.co.nz/the-birth-of-sleep-frog | viewport | width=device-width,initial-scale=1 |
| sleepfrog.co.nz/the-birth-of-sleep-frog | apple-mobile-web-app-capable | yes |
| sleepfrog.co.nz/the-birth-of-sleep-frog | apple-mobile-web-app-status-bar-style | black-translucent |
| sleepfrog.co.nz/the-birth-of-sleep-frog | keywords | organic, sleep frog, bedding, duvet |
| sleepfrog.co.nz/the-birth-of-sleep-frog | description | New NZ-made brand of Organic bedding that's Chemical Free and Pesticide Free |
| sleepfrog.co.nz/why-organic | viewport | width=device-width,initial-scale=1 |
| sleepfrog.co.nz/why-organic | apple-mobile-web-app-capable | yes |
| sleepfrog.co.nz/why-organic | apple-mobile-web-app-status-bar-style | black-translucent |
| sleepfrog.co.nz/why-organic | keywords | organic, sleep frog, bedding, duvet |
| sleepfrog.co.nz/why-organic | description | New NZ-made brand of Organic bedding that's Chemical Free and Pesticide Free |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| sleepfrog.co.nz/ | X-UA-Compatible | IE=edge,chrome=1 |
| sleepfrog.co.nz/about-us | X-UA-Compatible | IE=edge,chrome=1 |
| sleepfrog.co.nz/thinking-about-organics | X-UA-Compatible | IE=edge,chrome=1 |
| sleepfrog.co.nz/the-birth-of-sleep-frog | X-UA-Compatible | IE=edge,chrome=1 |
| sleepfrog.co.nz/why-organic | X-UA-Compatible | IE=edge,chrome=1 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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