Report for summa.es

Overall7.8

The overall score for this website.

Accessibility9.0

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.6

How satisfying the website is likely to be for users.

Marketing8.0

How well marketed and popular the website is.

Technology8.5

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 3:54 AM on Sep 20, 2022 (BST).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Consider shortening long anchor text. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimized for printing

  • 5 pages of this website do not appear to be optimised for printing (using CSS).

Media specific CSS detected

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Meta tags5.2

This is how this website will look in Google search listings:

Summa Branding | Agencia branding

summa.es/

Somos una agencia y consultora de branding en España. Con más de 30 años identificando y desarrollando todo el potencial de las marcas.

  • All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
summa.es/viewportwidth=device-width, initial-scale=0, minimum-scale=1.0
summa.es/theme-color#ffffff
summa.es/authorherraizsoto&co.
summa.es/copyrightSumma Branding
summa.es/msapplication-tilecolor#ffffff
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summa.es/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
summa.es/descriptionSomos una agencia y consultora de branding en España. Con más de 30 años identificando y desarrollando todo el potencial de las marcas.
summa.es/twitter:cardsummary
summa.es/twitter:titleSumma - Consultora de Branding
summa.es/twitter:descriptionSomos una agencia y consultora de branding pionera en España. Llevamos más de 29 años ayudando a nuestros clientes a identificar y desarrollar todo el potencial de sus marcas.
summa.es/generatorWPML ver:4.5.8 stt:2;
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summa.es/work/viewportwidth=device-width, initial-scale=0, minimum-scale=1.0
summa.es/work/theme-color#ffffff
summa.es/work/authorherraizsoto&co.
summa.es/work/copyrightSumma Branding
summa.es/work/msapplication-tilecolor#ffffff
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summa.es/work/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
summa.es/work/descriptionSomos una agencia y consultora de branding pionera en España. Llevamos más de 29 años ayudando a nuestros clientes a identificar y desarrollar todo el potencial de sus marcas.
summa.es/work/twitter:cardsummary
summa.es/work/generatorWPML ver:4.5.8 stt:2;
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summa.es/servicios/viewportwidth=device-width, initial-scale=0, minimum-scale=1.0
summa.es/servicios/theme-color#ffffff
summa.es/servicios/authorherraizsoto&co.
summa.es/servicios/copyrightSumma Branding
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summa.es/servicios/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
summa.es/servicios/twitter:cardsummary
summa.es/servicios/twitter:label1Est. reading time
summa.es/servicios/twitter:data12 minutes
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summa.es/company/viewportwidth=device-width, initial-scale=0, minimum-scale=1.0
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summa.es/company/authorherraizsoto&co.
summa.es/company/copyrightSumma Branding
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summa.es/company/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
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summa.es/company/generatorWPML ver:4.5.8 stt:2;
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summa.es/blog/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
summa.es/blog/twitter:cardsummary
summa.es/blog/twitter:site@summabranding
summa.es/blog/generatorAMP for WP 1.0.77.38
summa.es/blog/generatorWPML ver:4.5.8 stt:42,2;
summa.es/blog/msapplication-tileimagehttps://summa.es/blog/wp-content/uploads/2017/08/cropped-favicon.png

Meta Tags (http-equiv attribute)

Page URLNameContent
summa.es/X-UA-Compatibleie=edge,chrome=1
summa.es/work/X-UA-Compatibleie=edge,chrome=1
summa.es/servicios/X-UA-Compatibleie=edge,chrome=1
summa.es/company/X-UA-Compatibleie=edge,chrome=1
summa.es/blog/X-UA-Compatibleie=edge,chrome=1

Popularity6.7

622,536 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 622,536 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.

Source: Alexa

Amount of content7.8

Rendering Chart...

  • This website has an average of 294 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Amount of content discovered

PageCharactersWords
summa.es/1388193
summa.es/work/1564206
summa.es/servicios/1853192
summa.es/company/3356442
summa.es/blog/3259435

Headings7.9

adevinta afici amor atreverse barcelona branding brands buff cerveza clase clientes completa construir contratendencia cooltra correos coruja creating creativa digitales digitalizaci entrar esports estrategia importan impulsan juntos leyenda live mantra marca marcando marcas matches medios metaverso moments more negocio negocios nuestros nueva nuevos outdoor packaging para partners paso perfect personas poder primera proyectos puede querer real relaciones repite sentimiento sevilla skao sobrevivir somos space squad territorio tiempos vienen vista xito

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
summa.es/InsightsH2
summa.es/Proyectos seleccionadosH2
summa.es/Branding para distintas realidadesH2
summa.es/Marcas que importan a las personas e impulsan los negociosH2
summa.es/eSports y el reto de construir marcaH3
summa.es/Cómo construir una marca de éxito: guía completa paso a pasoH3
summa.es/Cómo mi marca puede entrar en el metaverso y sobrevivirH3
summa.es/Koi squad Una marca de leyenda en los eSportsH3
summa.es/Coruja La nueva cerveza para la clase creativaH3
summa.es/Correos Los nuevos tiempos vienen por CorreosH3
summa.es/Buff Live More Outdoor MomentsH3
summa.es/Adevinta Creating perfect matchesH3
summa.es/Sevilla FC Del querer de una afición al poder de un sentimientoH3
summa.es/Real brandsH3
summa.es/work/WorkH2
summa.es/work/Proyectos transversales que transforman marcasH2
summa.es/work/Identity. Experience. Community. InnovationH2
summa.es/work/Correos Los nuevos tiempos vienen por CorreosH3
summa.es/work/Buff Live More Outdoor MomentsH3
summa.es/work/Coruja La nueva cerveza para la clase creativaH3
summa.es/work/Sevilla FC Del querer de una afición al poder de un sentimientoH3
summa.es/work/Koi squad Una marca de leyenda en los eSportsH3
summa.es/work/rtve play Impulsando la transformaciónH3
summa.es/work/Adevinta Creating perfect matchesH3
summa.es/work/FC Barcelona Una marca aún más globalH3
summa.es/work/Banca March Juntos, crecemos mejorH3
summa.es/work/SKAO El radiotelescopio más grande del planetaH3
summa.es/work/Cooltra Cooltra, ampliando horizontesH3
summa.es/work/Filmax Evolucionar a partir de la esenciaH3
summa.es/work/Cesce Asegurando juntos el éxitoH3
summa.es/work/Santiveri Despertar a un gigante dormidoH3
summa.es/work/Hemos desarrollado cerca de 1.200 proyectos en más de 50 sectoresH3
summa.es/servicios/No hacemos proyectos, transformamos marcasH1
summa.es/servicios/Marcas que importan a las personas e impulsan el negocioH2
summa.es/servicios/Somos partners de nuestros clientesH2
summa.es/servicios/Real brandsH3
summa.es/servicios/Estrategia de marcaH4
summa.es/servicios/Expresión de marcaH4
summa.es/servicios/Activación de marcaH4
summa.es/servicios/Gestión de marcaH4
summa.es/company/Una visión de futuro avalada por nuestra historiaH1
summa.es/company/Más de 30 años liderando el brandingH2
summa.es/company/Integración de talentoH2
summa.es/company/Relaciones a largo plazo e impacto en el negocioH2
summa.es/company/7 razones para trabajar con SummaH2
summa.es/company/Marcas que importan a las personas e impulsan los negociosH2
summa.es/company/Somos partners de nuestros clientesH2
summa.es/company/Real brandsH3
summa.es/blog/blogH1
summa.es/blog/Marcando territorio para sobrevivirH2
summa.es/blog/El packaging: amor a primera vistaH2
summa.es/blog/Medios digitales: el éxito de tu marcaH2
summa.es/blog/SPACE BRANDSH2
summa.es/blog/Repite el mantra: ¡Digitalización!H2
summa.es/blog/Atreverse a ir contratendenciaH2
summa.es/blog/Cómo saber cuándo debemos acometerloH2
summa.es/blog/¿Tiene tu empresa una estrategia de marca?H2
summa.es/blog/¿En qué podemos ayudarte?H2
summa.es/blog/Cómo construir una marca de éxito: guía completa paso a pasoH2
summa.es/blog/Extensiones de marca, ¿cómo plantearlas y hasta dónde llegar? (I)H2
summa.es/blog/Identidad corporativa: ejemplos de cómo construirla y actualizarlaH2
summa.es/blog/Brand equity: en qué consiste el concepto y cómo se construyeH2
summa.es/blog/Publicidad y relaciones públicas: similitudes y diferenciasH2
summa.es/blog/Marcando territorio para sobrevivirH2
summa.es/blog/El packaging: amor a primera vistaH2
summa.es/blog/Medios digitales: el éxito de tu marcaH2
summa.es/blog/SPACE BRANDSH2
summa.es/blog/Repite el mantra: ¡Digitalización!H2
summa.es/blog/Atreverse a ir contratendenciaH2
summa.es/blog/Del pet food al pet welfareH2
summa.es/blog/Cómo mi marca puede entrar en el metaverso y sobrevivirH2
summa.es/blog/Petfood marketing: la revolución de las mascotasH2
summa.es/blog/Lo más recienteH3
summa.es/blog/ H3
summa.es/blog/RecomendamosH3
summa.es/blog/Lo más leídoH3
summa.es/blog/TodosH3
summa.es/blog/Nuestras oficinasH3
summa.es/blog/BarcelonaH3
summa.es/blog/MadridH3
summa.es/blog/LisboaH3
summa.es/blog/PressH3
summa.es/blog/Trabaja con nosotrosH3
summa.es/blog/SíguenosH3

Images8.5

76% of images have a clearly defined size

93 images are being resized by the browser

Twitter9.9

This website is linked with the Twitter account @summabranding

This website's Twitter account has
9,822 followers

  • This website was found to link the Twitter account Summa Branding (@summabranding).
  • This website's Twitter account has made 3,497 tweets to 9,822 followers.

Source: Twitter

Mobile10.0

Mobile screenshot of summa.esTablet screenshot of summa.es
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

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Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.summa.es to http://summa.es. This is ideal.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated September 19, 2022

  • It looks like this website was last updated on Monday, September 19, 2022. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

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How does Insites compare?

Tests 17 fixed tests 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more
Add your brandingNoYes
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Lead generationNoEmbed on your site
Competitor auditsNoYes
Test as a batchNoYes
Integrations + APINoYes
Multi-lingualNo20+ languages
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