Report for www.amazon.com.mx

Overall6.8

The overall score for this website.

Accessibility7.3

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.4

How satisfying the website is likely to be for users.

Marketing6.5

How well marketed and popular the website is.

Technology7.2

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 5:11 AM on Oct 1, 2022 (BST).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Consider shortening long anchor text. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimized for printing

URL format3.6

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • One URL is too long. Long URLs are often ignored or marked down by search engines, and are frequently cut in half when exchanged in an email.
    • Wherever possible reduce the length of URLs to 256 characters or less. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Long URLs

  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Page extensions

  • 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Meta tags6.8

This is how this website will look in Google search listings:

Amazon.com.mx: Precios bajos - Envío rápido - Millones de productos

www.amazon.com.mx/

Envío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inicia tu prueba de Amazon ...

  • All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

Meta Tags (name attribute)

Page URLNameContent
www.amazon.com.mx/descriptionEnvío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inicia tu prueba de Amazon Prime gratis.
www.amazon.com.mx/keywordsAmazon, Amazon.com.mx, eBooks Kindle, Kindle, ebooks, libros electronicos Kindle, libros electronicos, compras por Internet, compras en linea, amazon méxico, hogar, cocina, bebé, herramientas, belleza, relojes, deportes y aire libre
www.amazon.com.mx/googlenositelinkssearchbox
www.amazon.com.mx/google-site-verificationi2qJBp6bOBVKKk97zyMNc3Oa39hXWml3uH4atxoMFrc
www.amazon.com.mx/twitter:card
www.amazon.com.mx/twitter:site:id
www.amazon.com.mx/msvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.com.mx/refdescriptionEnvío gratis en pedidos elegibles. Pagos fáciles y seguros. Compra ahora electrónicos, libros, ropa y mucho más. Devoluciones fáciles. Inicia tu prueba de Amazon Prime gratis.
www.amazon.com.mx/refkeywordsAmazon, Amazon.com.mx, eBooks Kindle, Kindle, ebooks, libros electronicos Kindle, libros electronicos, compras por Internet, compras en linea, amazon méxico, hogar, cocina, bebé, herramientas, belleza, relojes, deportes y aire libre
www.amazon.com.mx/refgooglenositelinkssearchbox
www.amazon.com.mx/refgoogle-site-verificationi2qJBp6bOBVKKk97zyMNc3Oa39hXWml3uH4atxoMFrc
www.amazon.com.mx/reftwitter:card
www.amazon.com.mx/reftwitter:site:id
www.amazon.com.mx/refmsvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.com.mx/.../?ref_=nav_cs_bestsellersdescriptionAmazon.com.mx Los más vendidos: Los productos más populares en Amazon

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.com.mx/x-dns-prefetch-controlon
www.amazon.com.mx/content-typetext/html; charset=UTF-8
www.amazon.com.mx/refx-dns-prefetch-controlon
www.amazon.com.mx/refcontent-typetext/html; charset=UTF-8
www.amazon.com.mx/.../view.html?ref_=nav_cartx-dns-prefetch-controlon
www.amazon.com.mx/.../?ref_=nav_cs_bestsellersx-dns-prefetch-controlon

Headings7.0

ahorra aire amazon avance beauty belleza carnaval carrito casa categor click cocina computadoras cuidado cupones deportes descubre descuento descuentos desde diario dise drones electr encuentra entrega essentials experiencia explora frecuencia gamer handmade hasta herramientas hogar inicia juegos juguetes kindle libre libros maras mejor miedo moda mujeres nica nicos nuestras nuestros nuevo ofertas pago para periferia personal productos puntos reacondicionados renewed renovados ropa sesi tendencia tienda todos trabaja vendidos videojuegos vivir

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.com.mx/Ofertas del díaH2
www.amazon.com.mx/Computadoras GamerH2
www.amazon.com.mx/Ofertas en tendenciaH2
www.amazon.com.mx/Inicia sesión para vivir tu mejor experienciaH2
www.amazon.com.mx/Cámaras y DronesH2
www.amazon.com.mx/Hasta 20% de descuento en la tiendaH2
www.amazon.com.mx/Ahorra con productos renovadosH2
www.amazon.com.mx/Diseña tu hogarH2
www.amazon.com.mx/Trabaja desde CasaH2
www.amazon.com.mx/Descubre AmazonH2
www.amazon.com.mx/Los más vendidos en CocinaH2
www.amazon.com.mx/Descubre nuestros métodos de pagoH2
www.amazon.com.mx/Ropa para MujeresH2
www.amazon.com.mx/Carnaval de Cupones: ElectrónicaH2
www.amazon.com.mx/Descubre los puntos de entregaH2
www.amazon.com.mx/Moda desde $350 | Amazon EssentialsH2
www.amazon.com.mx/Encuentra descuentos y explora nuestras categorías de miedoH2
www.amazon.com.mx/Ahorra en productos reacondicionados con Amazon RenewedH2
www.amazon.com.mx/Hasta 30% de descuento en Beauty & ClickH2
www.amazon.com.mx/Descuentos para HogarH2
www.amazon.com.mx/Los más vendidos en Deportes y Aire LibreH2
www.amazon.com.mx/Descubre los productos más vendidos de EE.UU.H2
www.amazon.com.mx/Los más vendidos en Juguetes y JuegosH2
www.amazon.com.mx/Productos de oficina que se compran con frecuenciaH2
www.amazon.com.mx/Los más vendidos en VideojuegosH2
www.amazon.com.mx/La Periferia | Ve el avanceH2
www.amazon.com.mx/Cupones en productos del diarioH2
www.amazon.com.mx/Apoya a tu equipo favoritoH2
www.amazon.com.mx/Los más vendidos en LibrosH2
www.amazon.com.mx/refOfertas del díaH2
www.amazon.com.mx/refComputadoras GamerH2
www.amazon.com.mx/refOfertas en tendenciaH2
www.amazon.com.mx/refInicia sesión para vivir tu mejor experienciaH2
www.amazon.com.mx/refCámaras y DronesH2
www.amazon.com.mx/refHasta 20% de descuento en la tiendaH2
www.amazon.com.mx/refAhorra con productos renovadosH2
www.amazon.com.mx/refDiseña tu hogarH2
www.amazon.com.mx/refTrabaja desde CasaH2
www.amazon.com.mx/refDescubre AmazonH2
www.amazon.com.mx/refLos más vendidos en CocinaH2
www.amazon.com.mx/refDescubre nuestros métodos de pagoH2
www.amazon.com.mx/refRopa para MujeresH2
www.amazon.com.mx/refCarnaval de Cupones: ElectrónicaH2
www.amazon.com.mx/refDescubre los puntos de entregaH2
www.amazon.com.mx/refModa desde $350 | Amazon EssentialsH2
www.amazon.com.mx/refEncuentra descuentos y explora nuestras categorías de miedoH2
www.amazon.com.mx/refAhorra en productos reacondicionados con Amazon RenewedH2
www.amazon.com.mx/refHasta 30% de descuento en Beauty & ClickH2
www.amazon.com.mx/refDescuentos para HogarH2
www.amazon.com.mx/refLos más vendidos en Deportes y Aire LibreH2
www.amazon.com.mx/refLos más vendidos en VideojuegosH2
www.amazon.com.mx/refLos más vendidos en Juguetes y JuegosH2
www.amazon.com.mx/refReadquiridos con frecuencia en cuidado personal y hogarH2
www.amazon.com.mx/refDescubre los productos más vendidos de EE.UU.H2
www.amazon.com.mx/refLa Periferia | Ve el avanceH2
www.amazon.com.mx/refCupones en productos del diarioH2
www.amazon.com.mx/refNueva selección de Ropa deportivaH2
www.amazon.com.mx/refLos más vendidos en LibrosH2
www.amazon.com.mx/ap/signin...&Iniciar sesiónH1
www.amazon.com.mx/ap/signin...&Habilita las cookies para continuarH4
www.amazon.com.mx/ap/signin...&¿Eres nuevo en Amazon?H5
www.amazon.com.mx/.../view.html?ref_=nav_cartTu carrito de Amazon está vacíoH2
www.amazon.com.mx/.../?ref_=nav_cs_bestsellersLos más vendidosH1
www.amazon.com.mx/.../?ref_=nav_cs_bestsellersLos más vendidos en Tienda KindleH2
www.amazon.com.mx/.../?ref_=nav_cs_bestsellersLos más vendidos en ElectrónicosH2
www.amazon.com.mx/.../?ref_=nav_cs_bestsellersLos más vendidos en BellezaH2
www.amazon.com.mx/.../?ref_=nav_cs_bestsellersLos más vendidos en Productos HandmadeH2
www.amazon.com.mx/.../?ref_=nav_cs_bestsellersLos más vendidos en Salud y Cuidado PersonalH2
www.amazon.com.mx/.../?ref_=nav_cs_bestsellersLos más vendidos en Herramientas y Mejoras del HogarH2
www.amazon.com.mx/.../?ref_=nav_cs_bestsellersAcerca de Los más vendidosH3

Mobile8.0

Mobile screenshot of www.amazon.com.mxTablet screenshot of www.amazon.com.mx
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Server behavior8.4

Yes404 page

NoCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
  • One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.com.mx to http://www.amazon.com.mx. This is ideal.

Amount of content8.8

Rendering Chart...

  • This website has an average of 1,079 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Images9.5

27% of images have a clearly defined size

82 images are being resized by the browser

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Popularity10.0

294 Most popular website in the world

This website recently saw a moderate increase in popularity.

  • This is the 294 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate increase in popularity.
  • This website accounts for 94.9% of the Internet traffic to amazon.com.mx and its subdomains.

Source: Alexa

Domain agei

  • Sorry, we cannot check the domain age of .com.mx websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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