Nibbler SEO audit for www.amazon.in
Summary
Overall6.5
The overall score for this website.
Accessibility7.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology6.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 1:49 PM on Apr 12, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.amazon.in/ Not detected www.amazon.in/ref Not detected www.amazon.in/customer-preferences/edit...&ref_=topnav_lang Not detected www.amazon.in/ap/signin...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0 Not detected www.amazon.in/.../view.html?ref_=nav_cart Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 1239px | images-eu.ssl-images-amazon.com/.../4171sdbgqbL.css?AUIClients/AmazonGatewayAuiAssets |
| all | 1240px | - | www.amazon.in/ |
| all | - | 1239px | www.amazon.in/ |
| all | - | 1239px | www.amazon.in/ |
| all | 1240px | - | www.amazon.in/ref |
| all | - | 1239px | www.amazon.in/ref |
| all | - | 1239px | www.amazon.in/ref |
| screen | 371px | - | images-eu.ssl-images-amazon.com/.../31Mo71Q-kFL.css?AUIClients/CartD12nAssets |
| screen | - | 370px | images-eu.ssl-images-amazon.com/.../31Mo71Q-kFL.css?AUIClients/CartD12nAssets |
URL format3.6
4 URLs are less than ideal
- 4 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- One URL is too long. Long URLs are often ignored or marked down by search engines, and are frequently cut in half when exchanged in an email.
- Wherever possible reduce the length of URLs to 256 characters or less. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Long URLs
- Wherever possible reduce the length of URLs to 256 characters or less. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 1 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings5.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.amazon.in/ | Appliances for your home | Up to 55% off | H2 |
| www.amazon.in/ | Up to 60% off | Styles for men | H2 |
| www.amazon.in/ | Starting ₹99 | All your home improvement needs | H2 |
| www.amazon.in/ | Revamp your home in style | H2 |
| www.amazon.in/ | Automotive essentials | Up to 60% off | H2 |
| www.amazon.in/ | Up to 60% off | Styles for women | H2 |
| www.amazon.in/ | Starting ₹149 | Bestseling earbuds, headphones & more | H2 |
| www.amazon.in/ | Tender care, endless fun | Amazon Brands & more | H2 |
| www.amazon.in/ | Up to 60% off | Professional tools, testing & more | H2 |
| www.amazon.in/ | Today’s Deals | H2 |
| www.amazon.in/ | Up to 50% off | Kitchen essentials curated from stores near you | H2 |
| www.amazon.in/ | Up to 45% off | Sofa set, dining table & more | H2 |
| www.amazon.in/ | Under ₹499 | Pocket-friendly fashion | H2 |
| www.amazon.in/ | Amazon Fresh | Great prices | Fruits & vegetables | H2 |
| www.amazon.in/ | Bestsellers in Women's Indian Clothing | H2 |
| www.amazon.in/ | Customers’ Most-Loved Fashion for you | H2 |
| www.amazon.in/ | Top deals on festival essentials for home | H2 |
| www.amazon.in/ | Up to 60% off | Car & bike accessories & more | H2 |
| www.amazon.in/ | Starting ₹99 | Start your fitness journey | H2 |
| www.amazon.in/ | Up to 60% off | Car, bike parts & accessories | H2 |
| www.amazon.in/ | Love adhura | Watch only on miniTV | H2 |
| www.amazon.in/ | Min. 60% off | Outdoor lights | H2 |
| www.amazon.in/ | Best Sellers in Clothing & Accessories | H2 |
| www.amazon.in/ | One stop shop for all your wedding shopping | H2 |
| www.amazon.in/ | Minimum 50% off | Top styles for him | H2 |
| www.amazon.in/ | Bestsellers | Up to 60% off | H2 |
| www.amazon.in/ | Only at ₹2,000* | LIFLASH | Vitamin-C shower filter | H2 |
| www.amazon.in/ | Up to 50% off | Women's traditional wear for this festive season | H2 |
| www.amazon.in/ref | Appliances for your home | Up to 55% off | H2 |
| www.amazon.in/ref | Up to 60% off | Styles for men | H2 |
| www.amazon.in/ref | Starting ₹99 | All your home improvement needs | H2 |
| www.amazon.in/ref | Revamp your home in style | H2 |
| www.amazon.in/ref | Up to 60% off | Styles for women | H2 |
| www.amazon.in/ref | Automotive essentials | Up to 60% off | H2 |
| www.amazon.in/ref | Starting ₹149 | Bestseling earbuds, headphones & more | H2 |
| www.amazon.in/ref | Tender care, endless fun | Amazon Brands & more | H2 |
| www.amazon.in/ref | Up to 60% off | Professional tools, testing & more | H2 |
| www.amazon.in/ref | Today’s Deals | H2 |
| www.amazon.in/ref | Up to 50% off | Kitchen essentials curated from stores near you | H2 |
| www.amazon.in/ref | Up to 45% off | Sofa set, dining table & more | H2 |
| www.amazon.in/ref | Under ₹499 | Pocket-friendly fashion | H2 |
| www.amazon.in/ref | Bestsellers in Women's Indian Clothing | H2 |
| www.amazon.in/ref | Customers’ Most-Loved Fashion for you | H2 |
| www.amazon.in/ref | Amazon Fresh | Great prices | Fruits & vegetables | H2 |
| www.amazon.in/ref | Up to 60% off | Unique products curated from stores near you | H2 |
| www.amazon.in/ref | Top deals on festival essentials for home | H2 |
| www.amazon.in/ref | Starting ₹99 | Start your fitness journey | H2 |
| www.amazon.in/ref | Up to 60% off | Car, bike parts & accessories | H2 |
| www.amazon.in/ref | Playground season 3 | Watch only on miniTV | H2 |
| www.amazon.in/ref | Min. 60% off | Outdoor lights | H2 |
| www.amazon.in/ref | Best Sellers in Clothing & Accessories | H2 |
| www.amazon.in/ref | One stop shop for all your wedding shopping | H2 |
| www.amazon.in/ref | Minimum 50% off | Top styles for her | H2 |
| www.amazon.in/ref | Up to 50% off | International brands | H2 |
| www.amazon.in/ref | Bestsellers | Up to 60% off | H2 |
| www.amazon.in/ref | Top rated fashion & beauty essentials from emerging brands | H2 |
| www.amazon.in/customer-preferences/edit...&ref_=topnav_lang | Language Settings | H3 |
| www.amazon.in/ap/signin...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0 | Enter the characters you see below | H4 |
| www.amazon.in/ap/signin...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0 | Type the characters you see in this image: | H4 |
| www.amazon.in/.../view.html?ref_=nav_cart | Your Amazon Cart is empty | H2 |
| www.amazon.in/.../view.html?ref_=nav_cart | No items saved for later | H2 |
Meta tags5.2
This is how this website will look in Google search listings:
Online Shopping site in India: Shop Online for Mobiles, Books, Watches ...
www.amazon.in/
Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.amazon.in/ | description | Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available. |
| www.amazon.in/ | keywords | Amazon.in, Amazon, Online Shopping, online shopping india, india shopping online, amazon india, amazn, buy online, buy mobiles online, buy books online, buy movie dvd's online, kindle, kindle fire hd, kindle e-readers, ebooks, computers, laptop, toys, trimmers, watches, fashion jewellery, home, kitchen, small appliances, beauty, Sports, Fitness & Outdoors |
| www.amazon.in/ | nositelinkssearchbox | |
| www.amazon.in/ | google-site-verification | Mc0MhJmYYN5dQXBRLIm1dsE6oaGzI2lXPUVD-VPiKnA |
| www.amazon.in/ | twitter:card | |
| www.amazon.in/ | twitter:site:id | |
| www.amazon.in/ | msvalidate.01 | 3C8D6512B1E530046DE0569BA27093F3 |
| www.amazon.in/ | encrypted-slate-token | AnYx58q5aGd/PiO/MiYm86Nhenv5llt9N8Whg3e0+k/xSHwQ5rI33+BZwQJLj1CP/3PBIpC+xlsz8UuffC3gjIR2x6rAKhPZNyWTbG0wyF4pTStK8enbw0O+TQDGaZjMq/fxWHsoRQmc5jAjaQwGFk56ZvMr6PrON2RAc/JP2Ou0qLQa1kr3zKLxobDigwH2uewqjFYLVfFUjmrlebMW+s5/a1e6Lwkooaj+95yPTsJOqaGdMRtnKEgKjI5ovipdtPfnJNkItRmcy5E= |
| www.amazon.in/ref | description | Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available. |
| www.amazon.in/ref | keywords | Amazon.in, Amazon, Online Shopping, online shopping india, india shopping online, amazon india, amazn, buy online, buy mobiles online, buy books online, buy movie dvd's online, kindle, kindle fire hd, kindle e-readers, ebooks, computers, laptop, toys, trimmers, watches, fashion jewellery, home, kitchen, small appliances, beauty, Sports, Fitness & Outdoors |
| www.amazon.in/ref | nositelinkssearchbox | |
| www.amazon.in/ref | google-site-verification | Mc0MhJmYYN5dQXBRLIm1dsE6oaGzI2lXPUVD-VPiKnA |
| www.amazon.in/ref | twitter:card | |
| www.amazon.in/ref | twitter:site:id | |
| www.amazon.in/ref | msvalidate.01 | 3C8D6512B1E530046DE0569BA27093F3 |
| www.amazon.in/ref | encrypted-slate-token | AnYxZQivAxka5E184oo2UAp5zmtAX7OBqXUKpbsAGamz8Pdfq0zhtwDedPjFNJbJv8RiKs2n+4Z0dhOG7y92IxYEsj2LQUoaeJqJD5qHKk+s3ZbZz6ABqjKEhqFbSOajFV/jwz1YdWIBUKkhgJ6Rajojb6q79e660RWFURrlh07m0nhUWTOZXOcIe0MkAkfehpCXdeX9amcOAozZD+zaAYSyNhwrRaV3mbysz9DwPH7lzv63Um+jsNDvJu0ziskTvqLZ7xMvpzyo/g== |
| www.amazon.in/customer-preferences/edit...&ref_=topnav_lang | encrypted-slate-token | AnYxqdfaXFhmo60U5wh29S+aP/wnHy/hrNHiWqZPND5MU2gms8GJyWokdLgPKAMjrZTnqUvUsfuf8J2D1apDeQBQ18VsD7ruR7Dc9ZKr3jwLv6j5i1pklJoFc1ORU5WRsh0c+B3r2N48T5YjmWUJSE2e6LH3zJ0xcZRT/VZYw9DbDlKFpFh2bPsd7DCwaCtvGJpcWaTjR5GO9bmMm+dV3JVIWoFTdHlLuDYsGM866oi2jenKhzhTrdNg4BvoJ+yhMzCrMErp+iuTpQ== |
| www.amazon.in/ap/signin...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0 | viewport | width=device-width |
| www.amazon.in/.../view.html?ref_=nav_cart | encrypted-slate-token | AnYx/wrlAL4UD43OYSAyAgO3KlxSWoIfGx2FuRArb2TaltKnkg/RExAguW2IKIwzlAWP9ma+lcqXDiNG5ldE0TWpTf6iZmi1wl5x8m4sS0X0FYWMK5z1wCqOAVV0XhWvaZx8ITeIAbyr4eV/if534gV3mZGN/nSeZ4MVTuOe362GuqOLdUQCleUP5cX9RdwnKzHZZNSSuNnAKW+MZtCCpNF0JwKcEtcA1Jw2GF8NBnx0VYbVgPbTDMbZ2RFSs3q9GUkC+YLfl+x0Jw== |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.amazon.in/ | x-dns-prefetch-control | on |
| www.amazon.in/ | content-type | text/html; charset=UTF-8 |
| www.amazon.in/ref | x-dns-prefetch-control | on |
| www.amazon.in/ref | content-type | text/html; charset=UTF-8 |
| www.amazon.in/customer-preferences/edit...&ref_=topnav_lang | x-dns-prefetch-control | on |
| www.amazon.in/ap/signin...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0 | content-type | text/html; charset=UTF-8 |
| www.amazon.in/ap/signin...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0 | X-UA-Compatible | IE=edge,chrome=1 |
| www.amazon.in/.../view.html?ref_=nav_cart | x-dns-prefetch-control | on |
Server behavior5.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website returns GZIP encoded content even if the client does not support compression. GZIP compression is good because it is widely supported and reduces the load time of a web page. However, some devices and web crawlers might not support GZIP compression so your website should obey the accept-encoding HTTP header.
- Ensure GZIP compressed content is only returned when the client sends the accept-encoding: gzip header.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.in to http://www.amazon.in. This is ideal.
Internal links7.3
- 62 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile8.0
- This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 1239px | images-eu.ssl-images-amazon.com/.../4171sdbgqbL.css?AUIClients/AmazonGatewayAuiAssets |
| all | 1240px | - | www.amazon.in/ |
| all | - | 1239px | www.amazon.in/ |
| all | - | 1239px | www.amazon.in/ |
| all | 1240px | - | www.amazon.in/ref |
| all | - | 1239px | www.amazon.in/ref |
| all | - | 1239px | www.amazon.in/ref |
| screen | 371px | - | images-eu.ssl-images-amazon.com/.../31Mo71Q-kFL.css?AUIClients/CartD12nAssets |
| screen | - | 370px | images-eu.ssl-images-amazon.com/.../31Mo71Q-kFL.css?AUIClients/CartD12nAssets |
Amount of content8.7
Rendering Chart...
- This website has an average of 1,296 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.amazon.in/ | 16260 | 2114 |
| www.amazon.in/ref | 16428 | 2173 |
| www.amazon.in/customer-preferences/edit...&ref_=topnav_lang | 20380 | 1663 |
| www.amazon.in/ap/signin...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0 | 360 | 55 |
| www.amazon.in/.../view.html?ref_=nav_cart | 5690 | 475 |
Images9.9
4% of images have a clearly defined size
10 images are being resized by the browser
- Most images (96.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 10 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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Nibbler tested the following pages
- https://www.amazon.in/
- https://www.amazon.in/ref=nav_logo
- https://www.amazon.in/customer-preferences/edit?ie=UTF8&preferencesReturnUrl=%2F&ref_=topnav_lang
- https://www.amazon.in/ap/signin?openid.pape.max_auth_age=0&openid.return_to=https%3A%2F%2Fwww.amazon.in%2F%3F_encoding%3DUTF8%26ref_%3Dnav_ya_signin&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.assoc_handle=inflex&openid.mode=checkid_setup&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0
- https://www.amazon.in/gp/cart/view.html?ref_=nav_cart