Report for www.amazon.nl

Overall7.2

The overall score for this website.

Accessibility8.3

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.5

How satisfying the website is likely to be for users.

Marketing6.5

How well marketed and popular the website is.

Technology8.0

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 8:58 AM on Nov 28, 2022 (GMT).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Consider updating this website regularly with new content. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimized for printing

Freshness2.4

Last updated August 24, 2021

  • It looks like this website was last updated on Tuesday, August 24, 2021. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
    • Consider updating this website regularly with new content.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

URL format4.8

  • 3 URLs are particularly hard to type or remember.
  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
  • 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Meta tags5.2

This is how this website will look in Google search listings:

Amazon.nl: Groot aanbod, kleine prijzen in o.a. Elektronica, boeken ...

www.amazon.nl/

Online winkel voor elektronica, computers, kleding, schoenen, speelgoed, boeken, sport, beauty, persoonlijke verzorging en meer.

Meta Tags (name attribute)

Page URLNameContent
www.amazon.nl/descriptionOnline winkel voor elektronica, computers, kleding, schoenen, speelgoed, boeken, sport, beauty, persoonlijke verzorging en meer.
www.amazon.nl/keywordsAmazon, Nederland, amazon.nl, boeken, online winkelen, boekhandel, Kindle, e-readers, e-boeken, muziek, games, elektronica, computers, wonen, tuin, klussen, dieren, baby, kinderen, speelgoed, kleding, schoenen, horloges, sport, outdoor, auto, gezondheid, beauty, persoonlijke verzorging
www.amazon.nl/googlenositelinkssearchbox
www.amazon.nl/google-site-verification1g0sLpRRn0t7Pv0MVyZGoEp4cg_0F2QORVgOTtl7szM
www.amazon.nl/twitter:card
www.amazon.nl/twitter:site:id
www.amazon.nl/msvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.nl/.../display.html?nodeId=201890250&ref_=footer_cookies_noticedescriptionLaatst bijgewerkt: 24 augustus 2021

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.nl/x-dns-prefetch-controlon
www.amazon.nl/content-typetext/html; charset=UTF-8
www.amazon.nl/.../display.html?nodeId=201890250&ref_=footer_cookies_noticex-dns-prefetch-controlon
www.amazon.nl/cookieprefs/partnersx-dns-prefetch-controlon
www.amazon.nl/cookieprefs?ref_=portal_banner_cppx-dns-prefetch-controlon
www.amazon.nl/cookieprefs?ref_=ya_d_l_cookie_prefsx-dns-prefetch-controlon

Mobile7.8

Mobile screenshot of www.amazon.nlTablet screenshot of www.amazon.nl
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Headings9.0

accessoires advertentiecookies alles amazon-apparaten beauty bestsellers beveiliging black cadeaus categorie computers consoles cookies cookievoorkeuren deals deel derden echte elektronica essentials fans formaat friday gazon geen home huishoud kantoor kantoorproducten keuken knuffels laptops leesplezier lightning muziek najaar operationele oplossingen outdoor partner personaliseren persoonlijke poppen privacy schoonmaak selecteer smart snelle speelgoed sport terras topdeal topdeals tuin uitmaken verzorging videogames voor week wonen

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.nl/Deals per categorieH2
www.amazon.nl/Topdeal in ElektronicaH2
www.amazon.nl/Lightning dealsH2
www.amazon.nl/Deals in Computers en accessoiresH2
www.amazon.nl/Topdeal in SpeelgoedH2
www.amazon.nl/Deals per categorieH2
www.amazon.nl/Deals op Amazon-apparatenH2
www.amazon.nl/Deals in ElektronicaH2
www.amazon.nl/Topdeal in BeautyH2
www.amazon.nl/Deals per categorieH2
www.amazon.nl/Black Friday Week TopdealsH2
www.amazon.nl/Bestsellers in Sport & outdoorH2
www.amazon.nl/Deals in Beauty en persoonlijke verzorgingH2
www.amazon.nl/Cadeaus in beautyH2
www.amazon.nl/Laptops van elk formaatH2
www.amazon.nl/Alles in SportH2
www.amazon.nl/Bestsellers in Tuin, terras & gazonH2
www.amazon.nl/Bestsellers in KantoorproductenH2
www.amazon.nl/Cadeaus in wonen en keukenH2
www.amazon.nl/Leesplezier in het najaarH2
www.amazon.nl/Smart HomeH2
www.amazon.nl/Kantoor essentialsH2
www.amazon.nl/Bestsellers in Schoonmaak & huishoudH2
www.amazon.nl/Bestsellers in ElektronicaH2
www.amazon.nl/Beauty bestsellersH2
www.amazon.nl/Poppen en knuffelsH2
www.amazon.nl/Voor echte muziek fansH2
www.amazon.nl/Videogames en consolesH2
www.amazon.nl/Deals per categorieH2
www.amazon.nl/Selecteer uw cookievoorkeurenH4
www.amazon.nl/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeCookiesH1
www.amazon.nl/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeBeveiliging en privacyH3
www.amazon.nl/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeSnelle oplossingenH3
www.amazon.nl/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeSelecteer uw cookievoorkeurenH4
www.amazon.nl/cookieprefs/partnersCookies per partner personaliserenH1
www.amazon.nl/cookieprefs/partnersDerden die deel uitmaken van IAB TCFH4
www.amazon.nl/cookieprefs/partnersDerden die geen deel uitmaken van IAB TCFH4
www.amazon.nl/cookieprefs?ref_=portal_banner_cppCookievoorkeuren personaliserenH1
www.amazon.nl/cookieprefs?ref_=portal_banner_cppOperationele cookiesH2
www.amazon.nl/cookieprefs?ref_=portal_banner_cppAdvertentiecookiesH2
www.amazon.nl/cookieprefs?ref_=portal_banner_cppAdvertentiecookies personaliserenH3
www.amazon.nl/cookieprefs?ref_=ya_d_l_cookie_prefsCookievoorkeuren personaliserenH1
www.amazon.nl/cookieprefs?ref_=ya_d_l_cookie_prefsOperationele cookiesH2
www.amazon.nl/cookieprefs?ref_=ya_d_l_cookie_prefsAdvertentiecookiesH2
www.amazon.nl/cookieprefs?ref_=ya_d_l_cookie_prefsAdvertentiecookies personaliserenH3

Images9.6

21% of images have a clearly defined size

30 images are being resized by the browser

Amount of content9.6

Rendering Chart...

  • This website has an average of 1,641 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Server behavior9.7

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • One page of this website uses a temporary (HTTP 302) redirect between its URL with/without trailing slash. This is OK, but using a permanent (HTTP 301) redirect for this page would be better.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.nl to http://www.amazon.nl. This is ideal.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Popularity10.0

2,015 Most popular website in the world

This website recently saw a moderate increase in popularity.

  • This is the 2,015 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate increase in popularity.
  • This website accounts for 96.5% of the Internet traffic to amazon.nl and its subdomains.

Source: Alexa

Domain agei

  • Sorry, we cannot check the domain age of .nl websites.

Fast, branded website audits

Insites creates professional website reports that can be shared with your clients.

How does Insites compare?

Tests 17 fixed tests 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more
Add your brandingNoYes
Export & shareNoPDF & link
Lead generationNoEmbed on your site
Competitor auditsNoYes
Test as a batchNoYes
Integrations + APINoYes
Multi-lingualNo20+ languages
Try it free