Nibbler SEO audit for www.animalalliance.ca
Summary
Overall8.8
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 3:30 AM on Jan 24, 2023 (GMT).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.animalalliance.ca/ Not detected www.animalalliance.ca/donate/ Not detected www.animalalliance.ca/project-jessie-gift/ Not detected www.animalalliance.ca/campaigns/ Not detected www.animalalliance.ca/purple-poppy-remembrance-day/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Popularity5.0
2454Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Amount of content7.7
Rendering Chart...
- This website has an average of 329 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.animalalliance.ca/ | 3119 | 475 |
| www.animalalliance.ca/donate/ | 1632 | 279 |
| www.animalalliance.ca/project-jessie-gift/ | 745 | 105 |
| www.animalalliance.ca/campaigns/ | 871 | 135 |
| www.animalalliance.ca/purple-poppy-remembrance-day/ | 3786 | 650 |
Images8.0
100% of images have a clearly defined size
14 images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- 14 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Meta tags8.4
This is how this website will look in Google search listings:
YouTube
www.animalalliance.ca/
Fighting cruelty wherever we find it
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.animalalliance.ca/ | viewport | width=device-width, initial-scale=1 |
| www.animalalliance.ca/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.animalalliance.ca/ | description | Fighting cruelty wherever we find it |
| www.animalalliance.ca/ | twitter:card | summary_large_image |
| www.animalalliance.ca/ | twitter:site | @Animal_Alliance |
| www.animalalliance.ca/ | google-site-verification | Yu1x7EQ-cLkN9F2HZUUTjJs9coxEkiuHe9ioTJMQbdg |
| www.animalalliance.ca/ | generator | WordPress 6.1.1 |
| www.animalalliance.ca/ | generator | Site Kit by Google 1.92.0 |
| www.animalalliance.ca/ | google-site-verification | Qo16S9A9QNTUhQe5pgeyowMZljhkc9B8ZWI_wqmmzZI |
| www.animalalliance.ca/ | msapplication-tileimage | https://www.animalalliance.ca/wp-content/uploads/2016/01/cropped-site-icon-270x270.png |
| www.animalalliance.ca/donate/ | viewport | width=device-width, initial-scale=1 |
| www.animalalliance.ca/donate/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.animalalliance.ca/donate/ | twitter:card | summary_large_image |
| www.animalalliance.ca/donate/ | twitter:site | @Animal_Alliance |
| www.animalalliance.ca/donate/ | twitter:label1 | Est. reading time |
| www.animalalliance.ca/donate/ | twitter:data1 | 2 minutes |
| www.animalalliance.ca/donate/ | generator | WordPress 6.1.1 |
| www.animalalliance.ca/donate/ | generator | Site Kit by Google 1.92.0 |
| www.animalalliance.ca/donate/ | google-site-verification | Qo16S9A9QNTUhQe5pgeyowMZljhkc9B8ZWI_wqmmzZI |
| www.animalalliance.ca/donate/ | msapplication-tileimage | https://www.animalalliance.ca/wp-content/uploads/2016/01/cropped-site-icon-270x270.png |
| www.animalalliance.ca/project-jessie-gift/ | viewport | width=device-width, initial-scale=1 |
| www.animalalliance.ca/project-jessie-gift/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.animalalliance.ca/project-jessie-gift/ | description | With Animal Alliance of Canada's "Project Jessie" programme, you can give the Gift of Compassion. A perfect gift for someone who has everything! |
| www.animalalliance.ca/project-jessie-gift/ | twitter:card | summary_large_image |
| www.animalalliance.ca/project-jessie-gift/ | twitter:site | @Animal_Alliance |
| www.animalalliance.ca/project-jessie-gift/ | twitter:label1 | Est. reading time |
| www.animalalliance.ca/project-jessie-gift/ | twitter:data1 | 1 minute |
| www.animalalliance.ca/project-jessie-gift/ | generator | WordPress 6.1.1 |
| www.animalalliance.ca/project-jessie-gift/ | generator | Site Kit by Google 1.92.0 |
| www.animalalliance.ca/project-jessie-gift/ | google-site-verification | Qo16S9A9QNTUhQe5pgeyowMZljhkc9B8ZWI_wqmmzZI |
| www.animalalliance.ca/project-jessie-gift/ | msapplication-tileimage | https://www.animalalliance.ca/wp-content/uploads/2016/01/cropped-site-icon-270x270.png |
| www.animalalliance.ca/campaigns/ | viewport | width=device-width, initial-scale=1 |
| www.animalalliance.ca/campaigns/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.animalalliance.ca/campaigns/ | description | Animal Alliance is continually working on multiple campaigns. From "Be Cruelty Free", to "Wild Compassion" . Learn about some of our campaigns here. |
| www.animalalliance.ca/campaigns/ | twitter:card | summary_large_image |
| www.animalalliance.ca/campaigns/ | twitter:site | @Animal_Alliance |
| www.animalalliance.ca/campaigns/ | generator | WordPress 6.1.1 |
| www.animalalliance.ca/campaigns/ | generator | Site Kit by Google 1.92.0 |
| www.animalalliance.ca/campaigns/ | google-site-verification | Qo16S9A9QNTUhQe5pgeyowMZljhkc9B8ZWI_wqmmzZI |
| www.animalalliance.ca/campaigns/ | msapplication-tileimage | https://www.animalalliance.ca/wp-content/uploads/2016/01/cropped-site-icon-270x270.png |
| www.animalalliance.ca/purple-poppy-remembrance-day/ | viewport | width=device-width, initial-scale=1 |
| www.animalalliance.ca/purple-poppy-remembrance-day/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.animalalliance.ca/purple-poppy-remembrance-day/ | description | Animal Alliance of Canada has created a purple poppy button for you to wear to recognize the animal victims of war for Remembrance Day, or year round. |
| www.animalalliance.ca/purple-poppy-remembrance-day/ | twitter:card | summary_large_image |
| www.animalalliance.ca/purple-poppy-remembrance-day/ | twitter:site | @Animal_Alliance |
| www.animalalliance.ca/purple-poppy-remembrance-day/ | twitter:label1 | Est. reading time |
| www.animalalliance.ca/purple-poppy-remembrance-day/ | twitter:data1 | 4 minutes |
| www.animalalliance.ca/purple-poppy-remembrance-day/ | generator | WordPress 6.1.1 |
| www.animalalliance.ca/purple-poppy-remembrance-day/ | generator | Site Kit by Google 1.92.0 |
| www.animalalliance.ca/purple-poppy-remembrance-day/ | google-site-verification | Qo16S9A9QNTUhQe5pgeyowMZljhkc9B8ZWI_wqmmzZI |
| www.animalalliance.ca/purple-poppy-remembrance-day/ | msapplication-tileimage | https://www.animalalliance.ca/wp-content/uploads/2016/01/cropped-site-icon-270x270.png |
Internal links9.6
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.animalalliance.ca/campaigns/ag-gag-legislation-in-canada-ontario-bill-156 Read More www.animalalliance.ca/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://animalalliance.ca to http://www.animalalliance.ca. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Incoming links10.0
12,268 pages link to this website
705 domains link to this website
- There are 12,268 pages on 705 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated January 16, 2023
- It looks like this website was last updated on Monday, January 16, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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