Nibbler SEO audit for www.aon.co.nz
Summary
Overall8.3
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:41 AM on Sep 18, 2023 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Enable GZIP compression on your web server or in your application. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Server behavior4.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website uses a temporary (HTTP 302) redirect from http://aon.co.nz to http://www.aon.co.nz. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Headings5.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Meta tags5.2
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.aon.co.nz/ | viewport | width=device-width, initial-scale=1 |
| www.aon.co.nz/ | format-detection | telephone=no |
| www.aon.co.nz/personal-insurance | viewport | width=device-width, initial-scale=1 |
| www.aon.co.nz/personal-insurance | format-detection | telephone=no |
| www.aon.co.nz/personal-insurance/boat-insurance | viewport | width=device-width, initial-scale=1 |
| www.aon.co.nz/personal-insurance/boat-insurance | format-detection | telephone=no |
| www.aon.co.nz/personal-insurance/car-insurance | description | As New Zealand’s leading insurance broker, Aon has been helping Kiwis protect their families and assets for over 30 years. Whether you’re new to the world of personal insurance or it’s time to review your protection, we can tailor a solution to meet your specific needs. |
| www.aon.co.nz/personal-insurance/car-insurance | viewport | width=device-width, initial-scale=1 |
| www.aon.co.nz/personal-insurance/car-insurance | format-detection | telephone=no |
| www.aon.co.nz/personal-insurance/home-contents | description | As New Zealand’s leading insurance broker, Aon has been helping Kiwis protect their families and assets for over 30 years. Whether you’re new to the world of personal insurance or it’s time to review your protection, we can tailor a solution to meet your specific needs. |
| www.aon.co.nz/personal-insurance/home-contents | viewport | width=device-width, initial-scale=1 |
| www.aon.co.nz/personal-insurance/home-contents | format-detection | telephone=no |
Meta Tags (http-equiv attribute)
Images8.2
16% of images have a clearly defined size
No images are being resized by the browser
- Most images (84.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
Image URL HTTP status code Page URL www.aon.co.nz/ 404 www.aon.co.nz/personal-insurance/ 404 www.aon.co.nz/personal-insurance/ 404 www.aon.co.nz/personal-insurance/ 404
- Check any images which could not be downloaded and fix them if necessary.
Amount of content8.5
Rendering Chart...
- This website has an average of 467 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.aon.co.nz/ | 3360 | 528 |
| www.aon.co.nz/personal-insurance | 2220 | 333 |
| www.aon.co.nz/personal-insurance/boat-insurance | 1813 | 265 |
| www.aon.co.nz/personal-insurance/car-insurance | 5017 | 791 |
| www.aon.co.nz/personal-insurance/home-contents | 2748 | 420 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | - | 767px | www.aon.co.nz/css/bootstrap.min.css |
| screen | - | - | www.aon.co.nz/css/bootstrap.min.css |
| screen | 769px | - | www.aon.co.nz/css/bootstrap.min.css |
| (transform-3d), (-webkit-transform-3d) | - | - | www.aon.co.nz/css/bootstrap.min.css |
| screen | 769px | - | www.aon.co.nz/css/bootstrap.min.css |
| screen | - | 768px | www.aon.co.nz/css/site.min.css |
| only screen | - | 1024px | www.aon.co.nz/css/site.min.css |
| only screen | 768px | - | www.aon.co.nz/css/site.min.css |
| only screen | - | 768px | www.aon.co.nz/css/site.min.css |
| only screen | 768px | - | www.aon.co.nz/css/site.min.css |
| only screen | - | 768px | www.aon.co.nz/css/site.min.css |
| screen | - | 767px | www.aon.co.nz/css/site.min.css |
| screen | - | 640px | www.aon.co.nz/css/site.min.css |
| screen | - | 640px | www.aon.co.nz/css/site.min.css |
| only screen | 1024px | - | www.aon.co.nz/css/site.min.css |
| screen | - | 767px | www.aon.co.nz/css/site.min.css |
| screen | - | 640px | www.aon.co.nz/css/site.min.css |
| screen | - | 575px | www.aon.co.nz/css/site.min.css |
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
4423Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated August 9, 2023
- It looks like this website was last updated on Wednesday, August 9, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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