Nibbler SEO audit for www.aurora.ca

Overall9.2

The overall score for this website.

Accessibility9.5

How accessible the website is to mobile and disabled users.

Experience9.5

How satisfying the website is likely to be for users.

Marketing8.9

How well marketed and popular the website is.

Technology9.1

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 2:55 PM on Feb 10, 2024 (GMT).

Top priorities for website improvement

  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
  • Use a 301 redirect or a canonical meta tag to force search engines to see the correct version. (read more)

Meta tags3.6

This is how this website will look in Google search listings:

Town of Aurora

www.aurora.ca/en/index.aspx

The Town of Aurora\'s homepage here you\'ll find useful resources.

Meta Tags (name attribute)

Page URLNameContent
www.aurora.ca/en/index.aspxviewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, user-scalable=yes
www.aurora.ca/en/index.aspxgoogle-translate-customization64f17b6d9cb6233b-e59f9de7b0b09f30-g4ca0816f9369ddc5-e
www.aurora.ca/en/index.aspxtheme-color#ffffff
www.aurora.ca/en/index.aspxdescriptionThe Town of Aurora\'s homepage here you\'ll find useful resources.
www.aurora.ca/en/.../town-services.aspxviewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, user-scalable=yes
www.aurora.ca/en/.../town-services.aspxgoogle-translate-customization64f17b6d9cb6233b-e59f9de7b0b09f30-g4ca0816f9369ddc5-e
www.aurora.ca/en/.../town-services.aspxtheme-color#ffffff
www.aurora.ca/en/.../town-services.aspxdescription
www.aurora.ca/.../animal-services.aspxviewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, user-scalable=yes
www.aurora.ca/.../animal-services.aspxgoogle-translate-customization64f17b6d9cb6233b-e59f9de7b0b09f30-g4ca0816f9369ddc5-e
www.aurora.ca/.../animal-services.aspxtheme-color#ffffff
www.aurora.ca/.../animal-services.aspxdescription
www.aurora.ca/.../apply-register-and-pay.aspxviewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, user-scalable=yes
www.aurora.ca/.../apply-register-and-pay.aspxgoogle-translate-customization64f17b6d9cb6233b-e59f9de7b0b09f30-g4ca0816f9369ddc5-e
www.aurora.ca/.../apply-register-and-pay.aspxtheme-color#ffffff
www.aurora.ca/.../apply-register-and-pay.aspxdescription
www.aurora.ca/modules/atoz/viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, user-scalable=yes
www.aurora.ca/modules/atoz/google-translate-customization64f17b6d9cb6233b-e59f9de7b0b09f30-g4ca0816f9369ddc5-e
www.aurora.ca/modules/atoz/theme-color#ffffff

Meta Tags (http-equiv attribute)

Page URLNameContent
www.aurora.ca/en/index.aspxContent-Style-Typetext/css
www.aurora.ca/en/index.aspxContent-Script-Typetext/javascript
www.aurora.ca/en/.../town-services.aspxContent-Style-Typetext/css
www.aurora.ca/en/.../town-services.aspxContent-Script-Typetext/javascript
www.aurora.ca/.../animal-services.aspxContent-Style-Typetext/css
www.aurora.ca/.../animal-services.aspxContent-Script-Typetext/javascript
www.aurora.ca/.../apply-register-and-pay.aspxContent-Style-Typetext/css
www.aurora.ca/.../apply-register-and-pay.aspxContent-Script-Typetext/javascript
www.aurora.ca/modules/atoz/Content-Style-Typetext/css
www.aurora.ca/modules/atoz/Content-Script-Typetext/javascript

URL format5.2

  • 4 URLs include a file extension.

Amount of content8.7

Rendering Chart...

  • This website has an average of 685 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Server behavior9.6

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
  • One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://aurora.ca to http://www.aurora.ca. This is ideal.

Mobile10.0

Mobile screenshot of www.aurora.caTablet screenshot of www.aurora.ca
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
only screen-991pxwww.aurora.ca/.../ContactsExtended.css
only screen-767pxwww.aurora.ca/.../ContactsExtended.css
only screen-991pxwww.aurora.ca/.../ContactsExtended.css
only screen-767pxwww.aurora.ca/.../EmergencyAlertBanners.css
screen-900pxcdnjs.cloudflare.com/.../cookieconsent.min.css
screen-736pxcdnjs.cloudflare.com/.../cookieconsent.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-940pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-940pxcustomer.cludo.com/.../cludo-search-default.min.css
all-940pxcustomer.cludo.com/.../cludo-search-default.min.css
all-940pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-940pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-940pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
screen-767pxwww.aurora.ca/Common/.../styles.css?v=10
screen--www.aurora.ca/Common/.../styles.css?v=10
screen--www.aurora.ca/Common/.../icreate.css
screen--js.esolutionsgroup.ca/.../mediaelementplayer.min.css
screen--js.esolutionsgroup.ca/.../jquery-ui.min.css
screen--js.esolutionsgroup.ca/.../contextMenu.min.css
screen--www.aurora.ca/.../homepage.css?v=v2
screen--www.aurora.ca/.../EmergencyAlertBanners.css
screen--www.aurora.ca/.../ContactsExtended.css
only screen-767pxwww.aurora.ca/.../PageSubscriptionForm.css
only screen48em-www.aurora.ca/Common/.../int.css?v=2
only screen62em-www.aurora.ca/Common/.../int.css?v=2
only screen75em-www.aurora.ca/Common/.../int.css?v=2
only screen48em-www.aurora.ca/Common/.../int.css?v=2
only screen48em-www.aurora.ca/Common/.../int.css?v=2
screen--www.aurora.ca/Common/.../int.css?v=2
only screen-767pxwww.aurora.ca/.../jquery-atoz.css?v=v2
only screen-480pxwww.aurora.ca/.../jquery-atoz.css?v=v2
all768px-www.aurora.ca/.../jquery-atoz.css?v=v2

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Headings10.0

-paws adventure animal animalservices apply arctic asked assessment aurora calendar call contact diversity east engage equityand event events family find frequently georgina gwillimbury hello hours inclusion location maintenance make matters more needs news newsletter questions recreation register removal service services shelter sign-up snow spring town town's upcoming winter

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.

Page headings detail

URLHeadingLevel
www.aurora.ca/en/index.aspxTown of AuroraH1
www.aurora.ca/en/index.aspxHello Spring Family EventH2
www.aurora.ca/en/index.aspxArctic AdventureH2
www.aurora.ca/en/index.aspxFind Out MoreH2
www.aurora.ca/en/index.aspxDiversity, Equityand Inclusion CalendarH2
www.aurora.ca/en/index.aspxRecreation Needs AssessmentH2
www.aurora.ca/en/index.aspxWinter Maintenance and Snow RemovalH2
www.aurora.ca/en/index.aspxArctic AdventureH2
www.aurora.ca/en/index.aspxSign-up for the Town's newsletter: Aurora MattersH2
www.aurora.ca/en/index.aspxNewsH2
www.aurora.ca/en/index.aspxUpcoming EventsH2
www.aurora.ca/en/index.aspxEngage AuroraH2
www.aurora.ca/en/index.aspxApply, Register And PayH2
www.aurora.ca/en/index.aspxApplyH3
www.aurora.ca/en/index.aspxRegisterH3
www.aurora.ca/en/index.aspxPayH3
www.aurora.ca/en/.../town-services.aspxTown ServicesH1
www.aurora.ca/en/.../town-services.aspxApply, Register And PayH2
www.aurora.ca/en/.../town-services.aspxApplyH3
www.aurora.ca/en/.../town-services.aspxRegisterH3
www.aurora.ca/en/.../town-services.aspxPayH3
www.aurora.ca/.../animal-services.aspxAnimal ServicesH1
www.aurora.ca/.../animal-services.aspxApply, Register And PayH2
www.aurora.ca/.../animal-services.aspxApplyH3
www.aurora.ca/.../animal-services.aspxRegisterH3
www.aurora.ca/.../animal-services.aspxPayH3
www.aurora.ca/.../animal-services.aspxTo make a call for service for Aurora, Georgina or East Gwillimbury contact us at:1-877-979-PAWS or animalservices@aurora.ca H4
www.aurora.ca/.../animal-services.aspxWho We AreH4
www.aurora.ca/.../animal-services.aspxWhat We DoH4
www.aurora.ca/.../animal-services.aspxLocation and Hours H4
www.aurora.ca/.../animal-services.aspx Georgina Animal ShelterH4
www.aurora.ca/.../animal-services.aspx Frequently Asked QuestionsH4
www.aurora.ca/.../apply-register-and-pay.aspxApply, Register and PayH1
www.aurora.ca/.../apply-register-and-pay.aspxApply, Register And PayH2
www.aurora.ca/.../apply-register-and-pay.aspxApplyH3
www.aurora.ca/.../apply-register-and-pay.aspxRegisterH3
www.aurora.ca/.../apply-register-and-pay.aspxPayH3
www.aurora.ca/modules/atoz/A to Z ServicesH1
www.aurora.ca/modules/atoz/Apply, Register And PayH2
www.aurora.ca/modules/atoz/ApplyH3
www.aurora.ca/modules/atoz/RegisterH3
www.aurora.ca/modules/atoz/PayH3

Images10.0

1% of images have a clearly defined size

1 image is being resized by the browser

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
only screen-991pxwww.aurora.ca/.../ContactsExtended.css
only screen-767pxwww.aurora.ca/.../ContactsExtended.css
only screen-991pxwww.aurora.ca/.../ContactsExtended.css
only screen-767pxwww.aurora.ca/.../EmergencyAlertBanners.css
print--cdnjs.cloudflare.com/.../cookieconsent.min.css
screen-900pxcdnjs.cloudflare.com/.../cookieconsent.min.css
screen-736pxcdnjs.cloudflare.com/.../cookieconsent.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-940pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-940pxcustomer.cludo.com/.../cludo-search-default.min.css
all-940pxcustomer.cludo.com/.../cludo-search-default.min.css
all-940pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-940pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-940pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
all-767pxcustomer.cludo.com/.../cludo-search-default.min.css
print--www.aurora.ca/Common/.../print.css
screen-767pxwww.aurora.ca/Common/.../styles.css?v=10
print--www.aurora.ca/Common/.../print.css
only screen-767pxwww.aurora.ca/.../PageSubscriptionForm.css
only screen48em-www.aurora.ca/Common/.../int.css?v=2
only screen62em-www.aurora.ca/Common/.../int.css?v=2
only screen75em-www.aurora.ca/Common/.../int.css?v=2
only screen48em-www.aurora.ca/Common/.../int.css?v=2
only screen48em-www.aurora.ca/Common/.../int.css?v=2
only screen-767pxwww.aurora.ca/.../jquery-atoz.css?v=v2
only screen-480pxwww.aurora.ca/.../jquery-atoz.css?v=v2
all768px-www.aurora.ca/.../jquery-atoz.css?v=v2

Popularity10.0

17945Estimated monthly organic visitors

  • This website appears to have a high number of monthly website visits each month

Source: Ahrefs

Freshness10.0

Last updated February 7, 2024

  • It looks like this website was last updated on Wednesday, February 7, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
5/1/22www.aurora.ca/.../animal-services.aspxBody text
10/31/22www.aurora.ca/.../animal-services.aspxBody text
12/31/22www.aurora.ca/.../animal-services.aspxBody text
1/1/19www.aurora.ca/.../animal-services.aspxBody text
5/17/22www.aurora.ca/en/.../Pass-validation.pngLast modified header
5/16/22www.aurora.ca/en/.../11Picture1.pngLast modified header
5/16/22www.aurora.ca/en/.../house.pngLast modified header
5/16/22www.aurora.ca/en/.../parking.pngLast modified header
5/16/22www.aurora.ca/en/.../Marriage-1.pngLast modified header
5/16/22www.aurora.ca/en/.../JOb.pngLast modified header
5/16/22www.aurora.ca/en/.../Rent.pngLast modified header
5/16/22www.aurora.ca/en/.../BuildingPermit.pngLast modified header
11/5/19www.aurora.ca/en/.../Arim1.jpgLast modified header
1/29/20www.aurora.ca/.../GettyImages-1047163322.jpgLast modified header
1/29/20www.aurora.ca/.../GettyImages-1136855170.jpgLast modified header
11/24/23www.aurora.ca/.../Animal-Control-1.pngLast modified header
9/4/19www.aurora.ca/.../viewAllSubnav.svgLast modified header
1/28/20www.aurora.ca/.../1highway-2228541_1920.jpgLast modified header
1/28/20www.aurora.ca/.../111parking-369381_1280.jpgLast modified header
1/28/20www.aurora.ca/.../22accessibility-1682903_1920.jpgLast modified header
9/4/19www.aurora.ca/Common/.../icon-email.svgLast modified header
9/4/19www.aurora.ca/.../icon-twitter.svgLast modified header
9/4/19www.aurora.ca/.../icon-linkedin.svgLast modified header
9/4/19www.aurora.ca/.../icon-facebook.svgLast modified header
9/4/19www.aurora.ca/Common/.../share-dark.svgLast modified header
11/24/23www.aurora.ca/en/.../Town-Hall.pngLast modified header
9/4/19www.aurora.ca/Common/.../icon-close.svgLast modified header
9/4/19www.aurora.ca/en/.../logo-light.svgLast modified header
6/22/20www.aurora.ca/en/.../Engage-Aurora.pngLast modified header
4/24/20www.aurora.ca/.../LatestNews_440x380.jpgLast modified header
2/8/23www.aurora.ca/en/.../AM.pngLast modified header
2/1/24www.aurora.ca/.../20240201---Arctic-Adventure.JPGLast modified header
9/4/19www.aurora.ca/en/.../icon_taxes.svgLast modified header
9/4/19www.aurora.ca/.../icon_involvement.svgLast modified header
9/4/19www.aurora.ca/en/.../icon_recycle.svgLast modified header
9/4/19www.aurora.ca/en/.../icon_agenda.svgLast modified header
9/4/19www.aurora.ca/en/.../icon_fitness.svgLast modified header
12/1/23www.aurora.ca/.../Winter-Maintenance-Feature.pngLast modified header
1/10/24www.aurora.ca/.../RNA-AI-expanded-optimized.jpgLast modified header
1/3/24www.aurora.ca/.../Aurora-DEI-Calendar-1600-x-602-px.pngLast modified header
2/1/24www.aurora.ca/.../black-history-month-wide.pngLast modified header
2/6/24www.aurora.ca/.../2024ArcticAdventure_WebBanner.jpgLast modified header
2/7/24www.aurora.ca/.../2024_HelloSpring_WebBanner.jpgLast modified header
11/5/19www.aurora.ca/en/.../ami5.jpgLast modified header
11/5/19www.aurora.ca/en/.../ami4.jpgLast modified header
11/17/22www.aurora.ca/en/.../Special-Events.pngLast modified header
5/24/22www.aurora.ca/en/.../Weather.jpgLast modified header
7/19/22www.aurora.ca/en/.../Resident.pngLast modified header
9/4/19www.aurora.ca/Common/.../plus-white.svgLast modified header
11/8/19www.aurora.ca/Common/.../search-icon.svgLast modified header
11/8/19www.aurora.ca/.../mobilenav-contact-icon.svgLast modified header
9/4/19www.aurora.ca/en/.../logo.svgLast modified header
3/10/23www.aurora.ca/Common/.../icreate.cssLast modified header
3/8/23www.aurora.ca/Common/.../print.cssLast modified header
9/4/19www.aurora.ca/.../EmergencyAlertBanners.cssLast modified header
9/4/19www.aurora.ca/.../ContactsExtended.cssLast modified header
9/4/19www.aurora.ca/.../video_playlist_player.cssLast modified header
9/4/19www.aurora.ca/.../PageSubscriptionForm.cssLast modified header

Twitteri

This website does not appear to be associated with a Twitter account.

  • There was a problem checking the Twitter accounts associated with this website.

Domain agei

  • Sorry, we cannot check the domain age of .ca websites.

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