Nibbler SEO audit for www.bbb.org
Summary
Overall9.7
The overall score for this website.
Accessibility9.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.9
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 1 pages from this website at 7:27 AM on May 25, 2023 (BST).
Top priorities for website improvement
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect. (read more)
Mobile8.6
- This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Images8.6
70% of images have a clearly defined size
16 images are being resized by the browser
- Some images (30.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 16 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content9.4
Rendering Chart...
- This website has an average of 803 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://bbb.org to http://www.bbb.org. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
| SiteCatalyst |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
| URL | Heading | Level |
| www.bbb.org/ | The sign of aBetter Business℠ | H1 |
| www.bbb.org/ | Navigation menu | H2 |
| www.bbb.org/ | Find BBB® Accredited Businesses You Can Trust | H2 |
| www.bbb.org/ | File a Complaint | H2 |
| www.bbb.org/ | Start a Review | H2 |
| www.bbb.org/ | Latest News | H2 |
| www.bbb.org/ | Popular Categories | H2 |
| www.bbb.org/ | BBB Scam Tracker | H2 |
| www.bbb.org/ | Add TRUST to your business | H2 |
| www.bbb.org/ | Small Business Resources | H2 |
| www.bbb.org/ | Latest Business Information | H2 |
| www.bbb.org/ | BBB AUTO LINE ® | H2 |
| www.bbb.org/ | BBB Military Line | H2 |
| www.bbb.org/ | For Consumers | H2 |
| www.bbb.org/ | For Businesses | H2 |
| www.bbb.org/ | About BBB® | H2 |
| www.bbb.org/ | BBB Tip: Choose the best option for your move | H3 |
| www.bbb.org/ | BBB Tip: How to keep your devices safe when traveling | H3 |
| www.bbb.org/ | BBB Tip: Planning your next family vacation or trip | H3 |
| www.bbb.org/ | BBB serving Metro Washington DC, Metro Philadelphia & Eastern Pennsylvania | H3 |
| www.bbb.org/ | BBB Business Tip: 5 tips for upgrading your website to drive sales | H3 |
| www.bbb.org/ | BBB Business Tip: Optimize your BBB Business Profile to maximize your digital presence | H3 |
| www.bbb.org/ | BBB Business Tip: Streamline your marketing with AI technology | H3 |
Incoming links10.0
590,538,251 pages link to this website
383,300 domains link to this website
- There are 590,538,251 pages on 383,300 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
- Many of the domains that link to this website are hosted on servers with similar IP addresses. Search engines may ignore these incoming links or penalize this website's ranking as this behavior can be an indicator of artificial link building.
Source: Ahrefs
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Meta tags10.0
This is how this website will look in Google search listings:
Better Business Bureau
www.bbb.org:443/
Better Business Bureau helps United States, Canada, and Mexico consumers find businesses and charities they can trust. Find trusted BBB ratings, customer reviews ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.bbb.org/ | viewport | width=device-width, initial-scale=1.0 |
| www.bbb.org/ | description | Better Business Bureau helps United States, Canada, and Mexico consumers find businesses and charities they can trust. Find trusted BBB ratings, customer reviews, contact your local BBB, file a complaint, report a scam, read consumer news tips, BBB Auto Line, BBB Military Line. |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Popularity10.0
5948265Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated May 24, 2023
- It looks like this website was last updated on Wednesday, May 24, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 5/24/23 | www.bbb.org/ | Body text |
| 5/18/23 | www.bbb.org/ | Body text |
| 5/22/23 | www.bbb.org/ | Body text |
| 5/24/23 | www.bbb.org/.../BBB_US_Torch_sm.svg | Last modified header |
| 5/24/23 | www.bbb.org/.../flag-mx-100__100w.png | Last modified header |
| 5/24/23 | www.bbb.org/.../flag-ca-100__100w.png | Last modified header |
| 5/24/23 | www.bbb.org/.../flag-us-100__100w.png | Last modified header |
| 5/24/23 | www.bbb.org/.../ab-seal-vertical.svg | Last modified header |
| 5/24/23 | www.bbb.org/.../app.main.47b6e8d2cd986d115d24.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |