Nibbler SEO audit for www.benefitspro.org
Summary
Overall8.8
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.8
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:29 PM on May 25, 2023 (BST).
Top priorities for website improvement
- Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Popularity1.0
54Estimated monthly organic visitors
- This website appears to have a very low number of monthly website visits each month
Source: Ahrefs
Analytics4.0
40% of pages use analytics
Google Tag Manager
- 40.0% of this website is using Google Tag Manager but 3 pages have no analytics. It is still possible to gather a great deal of information for the other 3 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Server behavior8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://benefitspro.org to http://www.benefitspro.org. This is ideal.
Amount of content9.1
Rendering Chart...
- This website has an average of 1,155 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
Images9.6
22% of images have a clearly defined size
4 images are being resized by the browser
- Most images (78.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 4 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Incoming links10.0
14,746 pages link to this website
972 domains link to this website
- There are 14,746 pages on 972 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Meta tags10.0
This is how this website will look in Google search listings:
Home - benefitsPRO.org
www.benefitspro.org/
Employee Benefits Reports, Benchmarks and Analysis.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated May 24, 2023
- It looks like this website was last updated on Wednesday, May 24, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://www.benefitspro.org/
- https://www.benefitspro.org/reports/4828-compare-microsoft-s-employee-health-insurance-and-benefits
- https://www.benefitspro.org/reports/6986-compare-uber-s-employee-health-insurance-and-benefits
- https://www.benefitspro.org/reports/1793-compare-apple-s-employee-health-insurance-and-benefits
- https://www.benefitspro.org/reports/3335-compare-exxonmobil-s-employee-health-insurance-and-benefits