Report for www.blackisledairy.co.uk

Overall6.0

The overall score for this website.

Accessibility6.5

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.5

How satisfying the website is likely to be for users.

Marketing4.0

How well marketed and popular the website is.

Technology7.0

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 3:56 PM on Jun 22, 2022 (BST).

Top priorities for website improvement

  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Popularity0.0

  • This website has not yet been ranked by Alexa.
    • If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking.

Source: Alexa

Meta tags2.0

Meta Tags (name attribute)

Page URLNameContent
www.blackisledairy.co.uk/geo.position57.4440166754669;-4.13918143182378
www.blackisledairy.co.uk/viewportwidth=device-width, initial-scale=1, maximum-scale=1.0
www.blackisledairy.co.uk/index.asp?pageid=536544geo.position57.4440166754669;-4.13918143182378
www.blackisledairy.co.uk/index.asp?pageid=536544viewportwidth=device-width, initial-scale=1, maximum-scale=1.0
www.blackisledairy.co.uk/index.asp?pageid=537570geo.position57.4440166754669;-4.13918143182378
www.blackisledairy.co.uk/index.asp?pageid=537570viewportwidth=device-width, initial-scale=1, maximum-scale=1.0
www.blackisledairy.co.uk/calendar.aspgeo.position57.4440166754669;-4.13918143182378
www.blackisledairy.co.uk/calendar.asprobotsnoindex, nofollow
www.blackisledairy.co.uk/calendar.aspviewportwidth=device-width, initial-scale=1, maximum-scale=1.0
www.blackisledairy.co.uk/index.asp?pageid=537499geo.position57.4440166754669;-4.13918143182378
www.blackisledairy.co.uk/index.asp?pageid=537499viewportwidth=device-width, initial-scale=1, maximum-scale=1.0

URL format2.8

  • 3 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 4 URLs include a file extension.
  • 60.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Headings7.0

bean berry bourbon cake caramel chip choc chocolate coconut coffee cone enquiries events ferrero fudge honeycomb hours jaffa less malteser milk mint products pure raisin raspberry ripple rocher salted stockists than toffee trade vanilla yoghurt

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.blackisledairy.co.uk/... Pure milk   Bourbon Vanilla   Raspberry ripple   Rum n' raisin   Mint choc chip   Coffee bean   Berry yoghurt   Chocolate   Toffee fudge   Malteser   Jaffa cake   Ferrero rocher   Coconut   Salted caramel   Honeycomb ...H3
www.blackisledairy.co.uk/index.asp?pageid=536544Products      From cow to cone in less than 24 hours...H1
www.blackisledairy.co.uk/index.asp?pageid=537570Trade enquiriesH1
www.blackisledairy.co.uk/index.asp?pageid=537570StockistsH2
www.blackisledairy.co.uk/calendar.aspEventsH2
www.blackisledairy.co.uk/index.asp?pageid=537499About usH2

Amount of content7.8

Rendering Chart...

  • This website has an average of 309 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Server behavior8.2

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • There is duplicate content on http://blackisledairy.co.uk and http://www.blackisledairy.co.uk. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
    • Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.

Mobile8.6

Mobile screenshot of www.blackisledairy.co.ukTablet screenshot of www.blackisledairy.co.uk

Media specific CSS detected

MediaMin widthMax widthCSS file
all-450pxs3-eu-west-1.amazonaws.com/.../mobile.css?r=1

Page titles9.0

100% of pages have defined titles

20% of page titles are weak

  • All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
    • Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.

Images9.7

2% of images have a clearly defined size

No images are being resized by the browser

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

Freshness10.0

Last updated June 1, 2022

  • It looks like this website was last updated on Wednesday, June 1, 2022. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
10/1/14www.blackisledairy.co.uk/Body text
6/1/22www.blackisledairy.co.uk/calendar.aspBody text

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

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