Report for www.blackisledairy.co.uk
Summary
Overall6.0
The overall score for this website.
Accessibility6.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 3:56 PM on Jun 22, 2022 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links0.0
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.blackisledairy.co.uk/calendar.asp?set=list click here www.blackisledairy.co.uk/calendar.asp
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 44 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Popularity0.0
- This website has not yet been ranked by Alexa.
- If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking.
Source: Alexa
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.blackisledairy.co.uk/ | geo.position | 57.4440166754669;-4.13918143182378 |
| www.blackisledairy.co.uk/ | viewport | width=device-width, initial-scale=1, maximum-scale=1.0 |
| www.blackisledairy.co.uk/index.asp?pageid=536544 | geo.position | 57.4440166754669;-4.13918143182378 |
| www.blackisledairy.co.uk/index.asp?pageid=536544 | viewport | width=device-width, initial-scale=1, maximum-scale=1.0 |
| www.blackisledairy.co.uk/index.asp?pageid=537570 | geo.position | 57.4440166754669;-4.13918143182378 |
| www.blackisledairy.co.uk/index.asp?pageid=537570 | viewport | width=device-width, initial-scale=1, maximum-scale=1.0 |
| www.blackisledairy.co.uk/calendar.asp | geo.position | 57.4440166754669;-4.13918143182378 |
| www.blackisledairy.co.uk/calendar.asp | robots | noindex, nofollow |
| www.blackisledairy.co.uk/calendar.asp | viewport | width=device-width, initial-scale=1, maximum-scale=1.0 |
| www.blackisledairy.co.uk/index.asp?pageid=537499 | geo.position | 57.4440166754669;-4.13918143182378 |
| www.blackisledairy.co.uk/index.asp?pageid=537499 | viewport | width=device-width, initial-scale=1, maximum-scale=1.0 |
URL format2.8
4 URLs are less than ideal
- 3 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 60.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.blackisledairy.co.uk/ | ... Pure milk Bourbon Vanilla Raspberry ripple Rum n' raisin Mint choc chip Coffee bean Berry yoghurt Chocolate Toffee fudge Malteser Jaffa cake Ferrero rocher Coconut Salted caramel Honeycomb ... | H3 |
| www.blackisledairy.co.uk/index.asp?pageid=536544 | Products From cow to cone in less than 24 hours... | H1 |
| www.blackisledairy.co.uk/index.asp?pageid=537570 | Trade enquiries | H1 |
| www.blackisledairy.co.uk/index.asp?pageid=537570 | Stockists | H2 |
| www.blackisledairy.co.uk/calendar.asp | Events | H2 |
| www.blackisledairy.co.uk/index.asp?pageid=537499 | About us | H2 |
Amount of content7.8
Rendering Chart...
- This website has an average of 309 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.blackisledairy.co.uk/ | 2486 | 409 |
| www.blackisledairy.co.uk/index.asp?pageid=536544 | 3292 | 547 |
| www.blackisledairy.co.uk/index.asp?pageid=537570 | 1935 | 280 |
| www.blackisledairy.co.uk/calendar.asp | 803 | 155 |
| www.blackisledairy.co.uk/index.asp?pageid=537499 | 1084 | 155 |
Server behavior8.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- There is duplicate content on http://blackisledairy.co.uk and http://www.blackisledairy.co.uk. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Incoming links8.5
78 pages link to this website
27 domains link to this website
- There are 78 pages on 27 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking. This count may not include links which are hard to find or have been added recently.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Mobile8.6
- All pages of this website appear to be optimized for viewing on a mobile phone (using CSS media queries) but it is not optimized for tablet viewing. It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport www.blackisledairy.co.uk/ Detected Not detected Detected www.blackisledairy.co.uk/index.asp?pageid=536544 Detected Not detected Detected www.blackisledairy.co.uk/index.asp?pageid=537570 Detected Not detected Detected www.blackisledairy.co.uk/calendar.asp Detected Not detected Detected www.blackisledairy.co.uk/index.asp?pageid=537499 Detected Not detected Detected
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 450px | s3-eu-west-1.amazonaws.com/.../mobile.css?r=1 |
Page titles9.0
100% of pages have defined titles
20% of page titles are weak
- All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| Black Isle Dairy - restaurant, events venue, and artisan ice-cream from our own dairy herd, Rootfield and Daviot | OK |
| Black Isle Dairy - More than 20 flavours of artisan-made gelato-style ice-cream, sorbet and frozen yogurts - Trade enquiries welcome | This title appears to be overly complex. Consider a more meaningful title |
| Black Isle Dairy | Stockists | OK |
| Black Isle Dairy | Events | OK |
| Black Isle Dairy | About us | OK |
Images9.7
2% of images have a clearly defined size
No images are being resized by the browser
- Most images (98.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
Image URL HTTP status code Page URL s3-eu-west-1.amazonaws.com/.../image.jpg 404 s3-eu-west-1.amazonaws.com/.../ 404
- Check any images which could not be downloaded and fix them if necessary.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 450px | s3-eu-west-1.amazonaws.com/.../mobile.css?r=1 |
| - | - | s3-eu-west-1.amazonaws.com/.../print.css |
Freshness10.0
Last updated June 1, 2022
- It looks like this website was last updated on Wednesday, June 1, 2022. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 10/1/14 | www.blackisledairy.co.uk/ | Body text |
| 6/1/22 | www.blackisledairy.co.uk/calendar.asp | Body text |
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |