Nibbler SEO audit for www.bournegroup.ltd
Summary
Overall8.6
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.9
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 1:38 PM on Sep 18, 2023 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Popularity5.0
250Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Images8.4
79% of images have a clearly defined size
37 images are being resized by the browser
- Some images (21.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 37 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Meta tags8.4
This is how this website will look in Google search listings:
Bourne Group
www.bournegroup.ltd/
Bourne Group | Construction Engineering Company | Structural Steel Work | Car Park Design and Build | Structural Innovation & Bespoke Solutions | Bourne Rail & ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.bournegroup.ltd/ | viewport | width=device-width, initial-scale=1 |
| www.bournegroup.ltd/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.bournegroup.ltd/ | description | Bourne Group | Construction Engineering Company | Structural Steel Work | Car Park Design and Build | Structural Innovation & Bespoke Solutions | Bourne Rail & Special Projects - Bourne Nuclear |
| www.bournegroup.ltd/ | twitter:card | summary_large_image |
| www.bournegroup.ltd/ | generator | WordPress 6.3.1 |
| www.bournegroup.ltd/what-we-do/ | viewport | width=device-width, initial-scale=1 |
| www.bournegroup.ltd/what-we-do/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.bournegroup.ltd/what-we-do/ | description | What We Do | Bourne provide structural steelwork & cross-disciplinary car park solutions to clients in the UK & Internationally | What We Do Bourne Group |
| www.bournegroup.ltd/what-we-do/ | twitter:card | summary_large_image |
| www.bournegroup.ltd/what-we-do/ | generator | WordPress 6.3.1 |
| www.bournegroup.ltd/the-group/ | viewport | width=device-width, initial-scale=1 |
| www.bournegroup.ltd/the-group/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.bournegroup.ltd/the-group/ | twitter:card | summary_large_image |
| www.bournegroup.ltd/the-group/ | generator | WordPress 6.3.1 |
| www.bournegroup.ltd/what-we-do/.../ | viewport | width=device-width, initial-scale=1 |
| www.bournegroup.ltd/what-we-do/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.bournegroup.ltd/what-we-do/.../ | description | Bourne Structural Steel | Bourne are one of the UK’s leading Constructional Steelwork Companies | Read about Bourne Design, Joint Ventures & Key Projects |
| www.bournegroup.ltd/what-we-do/.../ | twitter:card | summary_large_image |
| www.bournegroup.ltd/what-we-do/.../ | generator | WordPress 6.3.1 |
| www.bournegroup.ltd/what-we-do/.../ | viewport | width=device-width, initial-scale=1 |
| www.bournegroup.ltd/what-we-do/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.bournegroup.ltd/what-we-do/.../ | description | Bourne Car Park Design & Build | Bourne's design prowess has seen them shape the UK Car Park industry | View all Key Bourne Car Park Design & Build Projects |
| www.bournegroup.ltd/what-we-do/.../ | twitter:card | summary_large_image |
| www.bournegroup.ltd/what-we-do/.../ | generator | WordPress 6.3.1 |
Internal links8.9
- Additional information has been provided for 8 links by using a title attribute. There is a common misconception that this benefits screen reader users. All useful text should be in the anchor itself.
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers.
Weak title text
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers.
- 3 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.bournegroup.ltd/steelzero SteelZero The Bourne Group is very pleased to add their voice to the demand call for the decarbonisation of global steel production. This is the beginning of a significant global business push for clean steel. www.bournegroup.ltd/ www.bournegroup.ltd/what-we-do What We Do We are Bourne Group, a construction engineering company. We deliver technical excellence across multiple markets due to a steadfast focus on safety, quality and the development of people. www.bournegroup.ltd/ www.bournegroup.ltd/quality Quality We possess an enviable reputation for innovative ideas and seamless solutions. It is a reputation earned over time, across markets, through the collective spirit of our people that refuses to accept second best. www.bournegroup.ltd/
- Consider shortening long anchor text.
- 25 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.1
Rendering Chart...
- This website has an average of 671 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.bournegroup.ltd/ | 3303 | 451 |
| www.bournegroup.ltd/what-we-do/ | 3946 | 572 |
| www.bournegroup.ltd/the-group/ | 2986 | 412 |
| www.bournegroup.ltd/what-we-do/.../ | 6243 | 877 |
| www.bournegroup.ltd/what-we-do/.../ | 7238 | 1041 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://bournegroup.ltd to http://www.bournegroup.ltd. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated September 18, 2023
- It looks like this website was last updated on Monday, September 18, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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