Nibbler SEO audit for www.bupa.co.uk
Summary
Overall8.5
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.7
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 9:10 AM on Sep 18, 2023 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.bupa.co.uk/ Not detected www.bupa.co.uk/business?intcmp=nav:business:top-nav Not detected www.bupa.co.uk/intermediaries Not detected www.bupa.co.uk/healthcare-professionals Not detected www.bupa.co.uk/help-and-support Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Images8.5
3% of images have a clearly defined size
No images are being resized by the browser
- Most images (97.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.bupa.co.uk/ unknown www.bupa.co.uk/business?intcmp=nav:business:top-nav unknown www.bupa.co.uk/intermediaries unknown www.bupa.co.uk/healthcare-professionals unknown www.bupa.co.uk/help-and-support unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
URL format8.8
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page titles9.0
100% of pages have defined titles
20% of page titles are weak
- All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| Private healthcare | Bupa UK | OK |
| Business health insurance | healthcare for employees | Bupa UK | OK |
| Intermediaries and agents | Information | Products | Bupa UK | This title appears to be overly complex. Consider a more meaningful title |
| Healthcare professionals | Information and support | Bupa UK | OK |
| Help and support | Bupa UK | OK |
Headings9.4
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Many headings (12.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Amount of content9.5
Rendering Chart...
- This website has an average of 1,018 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.bupa.co.uk/ | 6357 | 916 |
| www.bupa.co.uk/business?intcmp=nav:business:top-nav | 12614 | 1947 |
| www.bupa.co.uk/intermediaries | 4391 | 611 |
| www.bupa.co.uk/healthcare-professionals | 6263 | 904 |
| www.bupa.co.uk/help-and-support | 4925 | 712 |
Internal links9.6
- 3 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.bupa.co.uk/care-services/customer-care-team?intcmp=megamenu Customer Care Team Arranging care can be stressful, we’re here to help. Based in Leeds, our Customer Care Team provides free advice and support whenever you need it. www.bupa.co.uk/ www.bupa.co.uk/bookingtool?intcmp=megamenu Book an appointment Book a GP appointment, health assessment, sexual health check and more, at a time that suits you. Available at home or in a Bupa health centre across the UK. www.bupa.co.uk/ www.bupa.co.uk/Health-Information/?intcmp=health-info-megamenu-health-information Health information home Get free advice from health experts on a wide range of conditions. From causes and symptoms to diagnosis and treatment. www.bupa.co.uk/
- Consider shortening long anchor text.
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior9.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
Tested page Alternate www.bupa.co.uk/business?intcmp=nav:business:top-nav www.bupa.co.uk/business/
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://bupa.co.uk to http://www.bupa.co.uk. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Meta tags10.0
This is how this website will look in Google search listings:
Private healthcare | Bupa UK
www.bupa.co.uk/
Bupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.bupa.co.uk/ | viewport | initial-scale=1.0, minimum-scale=1.0, width=device-width |
| www.bupa.co.uk/ | keywords | private health insurance Bupa |
| www.bupa.co.uk/ | description | Bupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust. |
| www.bupa.co.uk/ | google-site-verification | 0-ujRomg_1pADerXvzE_3GSQ8hQD28g9p4hjl4PgXno |
| www.bupa.co.uk/ | google-site-verification | _RTHN_4FOEo9Vf3TqMVdCsiAg6Phhop9OEOGGhPBqoo |
| www.bupa.co.uk/ | google-site-verification | 5fNn1ProUgxuq2PiQEZ_BizIadA2YNWnKGzyBH83JZw |
| www.bupa.co.uk/ | google-site-verification | oa_r6yEbWFr_GFFyOHLvLr5BfH_0AD7S3YzCQI5QckY |
| www.bupa.co.uk/ | google-site-verification | _RTHN_4FOEo9Vf3TqMVdCsiAg6Phhop9OEOGGhPBqoo |
| www.bupa.co.uk/ | google-site-verification | dxG12IMzPO3F1Zok46RVd_PcGWFRMRpeqCmc1ySTY6c |
| www.bupa.co.uk/ | google-site-verification | nlYC_CCeloyPD94LplTJ5glhV-QnUTPy_gVmYHn6_88 |
| www.bupa.co.uk/ | robots | index,follow |
| www.bupa.co.uk/ | twitter:title | Private healthcare | Bupa UK |
| www.bupa.co.uk/ | twitter:description | Bupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust. |
| www.bupa.co.uk/ | twitter:image | /~/media/Images/decorative-images/hosted-images/og-image/og-placeholder-image.png |
| www.bupa.co.uk/ | twitter:image:alt | |
| www.bupa.co.uk/ | twitter:card | summary |
| www.bupa.co.uk/ | twitter:site | @BupaUK |
| www.bupa.co.uk/ | twitter:creator | @BupaUK |
| www.bupa.co.uk/business?intcmp=nav:business:top-nav | viewport | initial-scale=1.0, minimum-scale=1.0, width=device-width |
| www.bupa.co.uk/business?intcmp=nav:business:top-nav | keywords | |
| www.bupa.co.uk/business?intcmp=nav:business:top-nav | description | Discover the different employee healthcare services we provide for small to medium sized businesses (2-249 employees) and corporate businesses (250+). |
| www.bupa.co.uk/business?intcmp=nav:business:top-nav | robots | index,follow |
| www.bupa.co.uk/business?intcmp=nav:business:top-nav | twitter:title | Business health insurance | healthcare for employees | Bupa UK |
| www.bupa.co.uk/business?intcmp=nav:business:top-nav | twitter:description | Discover the different employee healthcare services we provide for small to medium sized businesses (2-249 employees) and corporate businesses (250+). |
| www.bupa.co.uk/business?intcmp=nav:business:top-nav | twitter:image | /~/media/Images/decorative-images/generic-site-images/large-page-hero-1600x700/hero-1600x699.jpg |
| www.bupa.co.uk/business?intcmp=nav:business:top-nav | twitter:image:alt | |
| www.bupa.co.uk/business?intcmp=nav:business:top-nav | twitter:card | summary |
| www.bupa.co.uk/business?intcmp=nav:business:top-nav | twitter:site | @BupaUK |
| www.bupa.co.uk/business?intcmp=nav:business:top-nav | twitter:creator | @BupaUK |
| www.bupa.co.uk/intermediaries | viewport | initial-scale=1.0, minimum-scale=1.0, width=device-width |
| www.bupa.co.uk/intermediaries | keywords | This area is dedicated to providing the tools and guidance you need to manage your clients and recommend Bupa with complete confidence. |
| www.bupa.co.uk/intermediaries | description | Support and manage your clients with Bupa’s wide range of products, services and support for individuals and businesses. |
| www.bupa.co.uk/intermediaries | robots | index,follow |
| www.bupa.co.uk/intermediaries | twitter:title | Intermediaries and agents | Information | Products | Bupa UK |
| www.bupa.co.uk/intermediaries | twitter:description | Support and manage your clients with Bupa’s wide range of products, services and support for individuals and businesses. |
| www.bupa.co.uk/intermediaries | twitter:image | /~/media/Images/decorative-images/generic-site-images/large-page-hero-1600x700/woman-writing-and-planning.jpg |
| www.bupa.co.uk/intermediaries | twitter:image:alt | |
| www.bupa.co.uk/intermediaries | twitter:card | summary |
| www.bupa.co.uk/intermediaries | twitter:site | @BupaUK |
| www.bupa.co.uk/intermediaries | twitter:creator | @BupaUK |
| www.bupa.co.uk/healthcare-professionals | viewport | initial-scale=1.0, minimum-scale=1.0, width=device-width |
| www.bupa.co.uk/healthcare-professionals | keywords | |
| www.bupa.co.uk/healthcare-professionals | description | Information for healthcare professionals on how we can support you and your organisation, as well as advice on working with us. Learn more with Bupa UK. |
| www.bupa.co.uk/healthcare-professionals | robots | index,follow |
| www.bupa.co.uk/healthcare-professionals | twitter:title | Healthcare professionals | Information and support | Bupa UK |
| www.bupa.co.uk/healthcare-professionals | twitter:description | Information for healthcare professionals on how we can support you and your organisation, as well as advice on working with us. Learn more with Bupa UK. |
| www.bupa.co.uk/healthcare-professionals | twitter:image | /~/media/Images/decorative-images/hosted-images/og-image/og-placeholder-image.png |
| www.bupa.co.uk/healthcare-professionals | twitter:image:alt | |
| www.bupa.co.uk/healthcare-professionals | twitter:card | summary |
| www.bupa.co.uk/healthcare-professionals | twitter:site | @BupaUK |
| www.bupa.co.uk/healthcare-professionals | twitter:creator | @BupaUK |
| www.bupa.co.uk/help-and-support | viewport | initial-scale=1.0, minimum-scale=1.0, width=device-width |
| www.bupa.co.uk/help-and-support | keywords | |
| www.bupa.co.uk/help-and-support | description | Find out how to get help or support with any problem you might have. From health insurance to dental, care homes to travel and much more. |
| www.bupa.co.uk/help-and-support | robots | index,follow |
| www.bupa.co.uk/help-and-support | twitter:title | Help and support | Bupa UK |
| www.bupa.co.uk/help-and-support | twitter:description | Find out how to get help or support with any problem you might have. From health insurance to dental, care homes to travel and much more. |
| www.bupa.co.uk/help-and-support | twitter:image | /~/media/Images/decorative-images/generic-site-images/standard-page-hero-1600x400/laptop-on-desk-1600x400.jpg |
| www.bupa.co.uk/help-and-support | twitter:image:alt | Laptop and papers on a table |
| www.bupa.co.uk/help-and-support | twitter:card | summary |
| www.bupa.co.uk/help-and-support | twitter:site | @BupaUK |
| www.bupa.co.uk/help-and-support | twitter:creator | @BupaUK |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.bupa.co.uk/ | X-UA-Compatible | IE=edge, chrome=1 |
| www.bupa.co.uk/business?intcmp=nav:business:top-nav | X-UA-Compatible | IE=edge, chrome=1 |
| www.bupa.co.uk/intermediaries | X-UA-Compatible | IE=edge, chrome=1 |
| www.bupa.co.uk/healthcare-professionals | X-UA-Compatible | IE=edge, chrome=1 |
| www.bupa.co.uk/help-and-support | X-UA-Compatible | IE=edge, chrome=1 |
Popularity10.0
1853141Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated September 17, 2023
- It looks like this website was last updated on Sunday, September 17, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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