Nibbler SEO audit for www.chevrolet.com.ec
Summary
Overall9.1
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.2
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:48 AM on Apr 18, 2024 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Meta tags3.6
This is how this website will look in Google search listings:
Chevrolet Sitio Oficial | Autos, Camionetas, SUV, Camiones y Buses
www.chevrolet.com.ec/
Sitio oficial Chevrolet Ecuador: Encuentra tu carro, camioneta, SUV, camión o bus, también manuales, accesorios y servicios. Todo lo que necesitas para tu vehículo ...
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.chevrolet.com.ec/ | viewport | width=device-width, initial-scale=1 |
| www.chevrolet.com.ec/ | description | Sitio oficial Chevrolet Ecuador: Encuentra tu carro, camioneta, SUV, camión o bus, también manuales, accesorios y servicios. Todo lo que necesitas para tu vehículo, desde la compra hasta el mantenimiento |
| www.chevrolet.com.ec/ | google-site-verification | ssXtSiVB3uTvvFcJJ5A90oSba0mRzTo8mRVPjBIMh68 |
| www.chevrolet.com.ec/ | og:site_name | ChevroletEcuador |
| www.chevrolet.com.ec/ | twitter:card | summary |
| www.chevrolet.com.ec/ | twitter:site | @ChevroletEc |
| www.chevrolet.com.ec/.../vehicles-2.html | viewport | width=device-width, initial-scale=1 |
| www.chevrolet.com.ec/.../vehicles-2.html | description | |
| www.chevrolet.com.ec/.../vehicles-2.html | og:site_name | ChevroletEcuador |
| www.chevrolet.com.ec/.../vehicles-2.html | twitter:card | summary |
| www.chevrolet.com.ec/.../vehicles-2.html | twitter:site | @ChevroletEc |
| www.chevrolet.com.ec/.../shopping-2.html | viewport | width=device-width, initial-scale=1 |
| www.chevrolet.com.ec/.../shopping-2.html | description | |
| www.chevrolet.com.ec/.../shopping-2.html | og:site_name | ChevroletEcuador |
| www.chevrolet.com.ec/.../shopping-2.html | twitter:card | summary |
| www.chevrolet.com.ec/.../shopping-2.html | twitter:site | @ChevroletEc |
| www.chevrolet.com.ec/.../owners-2.html | viewport | width=device-width, initial-scale=1 |
| www.chevrolet.com.ec/.../owners-2.html | description | |
| www.chevrolet.com.ec/.../owners-2.html | og:site_name | ChevroletEcuador |
| www.chevrolet.com.ec/.../owners-2.html | twitter:card | summary |
| www.chevrolet.com.ec/.../owners-2.html | twitter:site | @ChevroletEc |
| www.chevrolet.com.ec/.../search.html | viewport | width=device-width, initial-scale=1 |
| www.chevrolet.com.ec/.../search.html | description | |
| www.chevrolet.com.ec/.../search.html | og:site_name | ChevroletEcuador |
| www.chevrolet.com.ec/.../search.html | twitter:card | summary |
| www.chevrolet.com.ec/.../search.html | twitter:site | @ChevroletEc |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.chevrolet.com.ec/ | X-UA-Compatible | IE=edge |
| www.chevrolet.com.ec/ | content-type | text/html; charset=UTF-8 |
| www.chevrolet.com.ec/.../vehicles-2.html | X-UA-Compatible | IE=edge |
| www.chevrolet.com.ec/.../vehicles-2.html | content-type | text/html; charset=UTF-8 |
| www.chevrolet.com.ec/.../shopping-2.html | X-UA-Compatible | IE=edge |
| www.chevrolet.com.ec/.../shopping-2.html | content-type | text/html; charset=UTF-8 |
| www.chevrolet.com.ec/.../owners-2.html | X-UA-Compatible | IE=edge |
| www.chevrolet.com.ec/.../owners-2.html | content-type | text/html; charset=UTF-8 |
| www.chevrolet.com.ec/.../search.html | X-UA-Compatible | IE=edge |
| www.chevrolet.com.ec/.../search.html | content-type | text/html; charset=UTF-8 |
URL format5.2
4 URLs are less than ideal
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content8.1
Rendering Chart...
- This website has an average of 380 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.chevrolet.com.ec/ | 5288 | 723 |
| www.chevrolet.com.ec/.../vehicles-2.html | 4516 | 551 |
| www.chevrolet.com.ec/.../shopping-2.html | 1654 | 207 |
| www.chevrolet.com.ec/.../owners-2.html | 1785 | 218 |
| www.chevrolet.com.ec/.../search.html | 1599 | 203 |
Internal links9.7
- 3 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://chevrolet.com.ec to http://www.chevrolet.com.ec. This is ideal.
Analytics10.0
100% of pages use analytics
SiteCatalyst
- Every page in this website is using SiteCatalyst. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| Chevrolet Sitio Oficial | Autos, Camionetas, SUV, Camiones y Buses | OK |
| vehicles-2 | OK |
| shopping-2 | OK |
| owners-2 | OK |
| search | OK |
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 17, 2024
- It looks like this website was last updated on Wednesday, April 17, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://www.chevrolet.com.ec/
- https://www.chevrolet.com.ec/content/chevrolet/sa/ec/es/navigation/primarynavlink/vehicles-2.html
- https://www.chevrolet.com.ec/content/chevrolet/sa/ec/es/navigation/primarynavlink/shopping-2.html
- https://www.chevrolet.com.ec/content/chevrolet/sa/ec/es/navigation/primarynavlink/owners-2.html
- https://www.chevrolet.com.ec/content/chevrolet/sa/ec/es/navigation/primarynavlink/search.html