Report for www.cotera.co
Summary
Overall8.1
The overall score for this website.
Accessibility9.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 3:22 PM on Aug 5, 2022 (BST).
Top priorities for website improvement
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website was found to contain a link to Twitter, but it did not appear to be a public Twitter account associated with this website.
- Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.
Twitter accounts found
Twitter account Name Followers Following Tweets Links back tdfirth Tom Firth 52 208 140 No StatueofIBBertY Ibby 742 581 1439 No
- Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.
Source: Twitter
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.cotera.co/ Not detected www.cotera.co/blog/ Not detected www.cotera.co/about/ Not detected www.cotera.co/privacy/ Not detected www.cotera.co/.../email-protection Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Incoming links2.3
3 pages link to this website
3 domains link to this website
- There are 3 pages on 3 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking. This count may not include links which are hard to find or have been added recently.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Popularity3.2
9,166,488 Most popular website in the world
There has been no mentionable change in this website's popularity recently.
- This is the 9,166,488 most popular website in the world.
- We couldn't find out the change in popularity for this website. This may be because the website is new.
Source: Alexa
Amount of content7.0
Rendering Chart...
- This website has an average of 354 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.cotera.co/ | 3373 | 546 |
| www.cotera.co/blog/ | 368 | 70 |
| www.cotera.co/about/ | 242 | 42 |
| www.cotera.co/privacy/ | 5937 | 1015 |
| www.cotera.co/.../email-protection | 600 | 98 |
Analytics8.0
80% of pages use analytics
Google Tag Manager
- 80.0% of this website is using Google Tag Manager but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Meta tags8.4
This is how this website will look in Google search listings:
Cotera
www.cotera.co/
Cotera surfaces differences between your customer segments, so that you can build intelligent campaigns that really work.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.cotera.co/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.cotera.co/ | theme-color | #F9703E |
| www.cotera.co/ | description | Cotera surfaces differences between your customer segments, so that you can build intelligent campaigns that really work. |
| www.cotera.co/ | viewport | width=device-width, initial-scale=1.0 |
| www.cotera.co/ | generator | Gatsby 4.13.1 |
| www.cotera.co/blog/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.cotera.co/blog/ | theme-color | #F9703E |
| www.cotera.co/blog/ | description | Cotera surfaces differences between your customer segments, so that you can build intelligent campaigns that really work. |
| www.cotera.co/blog/ | viewport | width=device-width, initial-scale=1.0 |
| www.cotera.co/blog/ | generator | Gatsby 4.13.1 |
| www.cotera.co/about/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.cotera.co/about/ | theme-color | #F9703E |
| www.cotera.co/about/ | description | Cotera surfaces differences between your customer segments, so that you can build intelligent campaigns that really work. |
| www.cotera.co/about/ | viewport | width=device-width, initial-scale=1.0 |
| www.cotera.co/about/ | generator | Gatsby 4.13.1 |
| www.cotera.co/privacy/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.cotera.co/privacy/ | theme-color | #F9703E |
| www.cotera.co/privacy/ | description | Cotera surfaces differences between your customer segments, so that you can build intelligent campaigns that really work. |
| www.cotera.co/privacy/ | viewport | width=device-width, initial-scale=1.0 |
| www.cotera.co/privacy/ | generator | Gatsby 4.13.1 |
| www.cotera.co/.../email-protection | robots | noindex, nofollow |
| www.cotera.co/.../email-protection | viewport | width=device-width,initial-scale=1 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.cotera.co/ | x-ua-compatible | ie=edge |
| www.cotera.co/ | Content-Type | text/html; charset=utf-8 |
| www.cotera.co/blog/ | x-ua-compatible | ie=edge |
| www.cotera.co/blog/ | Content-Type | text/html; charset=utf-8 |
| www.cotera.co/about/ | x-ua-compatible | ie=edge |
| www.cotera.co/about/ | Content-Type | text/html; charset=utf-8 |
| www.cotera.co/privacy/ | x-ua-compatible | ie=edge |
| www.cotera.co/privacy/ | Content-Type | text/html; charset=utf-8 |
| www.cotera.co/.../email-protection | Content-Type | text/html; charset=UTF-8 |
| www.cotera.co/.../email-protection | X-UA-Compatible | IE=Edge |
Server behavior8.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate www.cotera.co/.../email-protection www.cotera.co/cdn-cgi/.../
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://cotera.co to http://www.cotera.co. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| Cotera | OK |
| Blog - Cotera | OK |
| About - Quixata | OK |
| Privacy policy - Supersheets | OK |
| Email Protection | Cloudflare | OK |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated August 2, 2022
- It looks like this website was last updated on Tuesday, August 2, 2022. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 5/1/22 | www.cotera.co/blog/ | Body text |
| 3/1/22 | www.cotera.co/privacy/ | Body text |
| 8/2/22 | www.cotera.co/cdn-cgi/.../cf.errors.css | Last modified header |
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