Nibbler SEO audit for www.ecopetrol.com.co
Summary
Overall8.8
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.2
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:49 PM on Jan 24, 2023 (GMT).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Server behavior6.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://ecopetrol.com.co to http://www.ecopetrol.com.co. This is ideal.
Images8.7
42% of images have a clearly defined size
45 images are being resized by the browser
- Most images (58.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 3 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.ecopetrol.com.co/wps/.../ unknown www.ecopetrol.com.co/wps/.../Producci unknown www.ecopetrol.com.co/wps/.../ unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 45 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content9.0
Rendering Chart...
- This website has an average of 695 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.ecopetrol.com.co/wps/.../ | 6588 | 787 |
| www.ecopetrol.com.co/wps/.../en | 3685 | 427 |
| www.ecopetrol.com.co/wps/.../Exploracion | 9621 | 1379 |
| www.ecopetrol.com.co/wps/.../Producci | 3747 | 474 |
| www.ecopetrol.com.co/wps/.../Transporte | 3413 | 409 |
Internal links9.6
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 2 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL twitter.com/.../1614042780153651200 Nos aliamos con Total Eren para desarrollar un parque solar de aproximadamente 100 MWp en el campo Rubiales☀️, reduciendo anualmente más de 24.000 toneladas de emisiones de CO₂¡Avanzamos en nuestro compromiso hacia la #TransiciónEnergé @Ecopetrol_SA Jan 13, 2023 www.ecopetrol.com.co/wps/.../ twitter.com/.../1613234455870685185 Los resultados obtenidos evidencian un mejor entorno de mercado en el inicio del 2023 y ratifican la confianza de los inversionistas y el sector financiero internacional en la compañía⚡. Conoce más en: https://bit.ly/3IGtksb @Ecopetrol_SA Jan 11, 2023 www.ecopetrol.com.co/wps/.../
- Consider shortening long anchor text.
- 10 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Twitter10.0
This website is linked with the Twitter account @ECOPETROL_SA
This website's Twitter account has
253,800 followers
- This website was found to link the Twitter account Ecopetrol (@ECOPETROL_SA).
- This website's Twitter account has made 11,864 tweets to 253,800 followers.
Source: Twitter
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Incoming links10.0
174,075 pages link to this website
2,614 domains link to this website
- There are 174,075 pages on 2,614 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Meta tags10.0
This is how this website will look in Google search listings:
Portal Ecopetrol
www.ecopetrol.com.co/wps/portal/
Bienvenido a Ecopetrol, la empresa más grande de energía en Colombia
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ecopetrol.com.co/wps/.../ | twitter:card | summary_large_image |
| www.ecopetrol.com.co/wps/.../ | twitter:site | @ECOPETROL_SA |
| www.ecopetrol.com.co/wps/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.ecopetrol.com.co/wps/.../ | keywords | Ecopetrol,Colombia |
| www.ecopetrol.com.co/wps/.../ | description | Bienvenido a Ecopetrol, la empresa más grande de energía en Colombia |
| www.ecopetrol.com.co/wps/.../ | twitter:title | Portal Ecopetrol |
| www.ecopetrol.com.co/wps/.../ | twitter:description | Bienvenido a Ecopetrol, la empresa más grande de energía en Colombia |
| www.ecopetrol.com.co/wps/.../ | twitter:image | https://www.ecopetrol.com.co/wps/contenthandler/dav/fs-type1/themes/eco-tema-principal1/images/ecopetrol.pngERES |
| www.ecopetrol.com.co/wps/.../en | twitter:card | summary_large_image |
| www.ecopetrol.com.co/wps/.../en | twitter:site | @ECOPETROL_SA |
| www.ecopetrol.com.co/wps/.../en | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.ecopetrol.com.co/wps/.../en | keywords | Ecopetrol,Colombia |
| www.ecopetrol.com.co/wps/.../en | description | Bienvenido al Portal Ecopetrol, Ecopetrol 70 años. |
| www.ecopetrol.com.co/wps/.../en | twitter:title | Home |
| www.ecopetrol.com.co/wps/.../en | twitter:description | Bienvenido al Portal Ecopetrol, Ecopetrol 70 años. |
| www.ecopetrol.com.co/wps/.../Exploracion | twitter:card | summary_large_image |
| www.ecopetrol.com.co/wps/.../Exploracion | twitter:site | @ECOPETROL_SA |
| www.ecopetrol.com.co/wps/.../Exploracion | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.ecopetrol.com.co/wps/.../Exploracion | twitter:title | Exploración |
| www.ecopetrol.com.co/wps/.../Exploracion | twitter:description | Fecha202102 |
| www.ecopetrol.com.co/wps/.../Exploracion | twitter:image | /wps/wcm/connect/85753841-3e6f-43dc-b44e-82e03f6c20a3/ImagenTarjeta?MOD=AJPERES&CACHEID=ROOTWORKSPACE-85753841-3e6f-43dc-b44e-82e03f6c20a3-nJWmQWo |
| www.ecopetrol.com.co/wps/.../Exploracion | viewport | width=device-width,initial-scale=1 |
| www.ecopetrol.com.co/wps/.../Exploracion | theme-color | #000000 |
| www.ecopetrol.com.co/wps/.../Exploracion | description | Web site created using create-react-app |
| www.ecopetrol.com.co/wps/.../Producci | twitter:card | summary_large_image |
| www.ecopetrol.com.co/wps/.../Producci | twitter:site | @ECOPETROL_SA |
| www.ecopetrol.com.co/wps/.../Producci | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.ecopetrol.com.co/wps/.../Producci | viewport | width=device-width,initial-scale=1 |
| www.ecopetrol.com.co/wps/.../Producci | theme-color | #000000 |
| www.ecopetrol.com.co/wps/.../Producci | description | Web site created using create-react-app |
| www.ecopetrol.com.co/wps/.../Transporte | twitter:card | summary_large_image |
| www.ecopetrol.com.co/wps/.../Transporte | twitter:site | @ECOPETROL_SA |
| www.ecopetrol.com.co/wps/.../Transporte | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.ecopetrol.com.co/wps/.../Transporte | twitter:title | Transporte |
| www.ecopetrol.com.co/wps/.../Transporte | twitter:description | Fecha202004 |
| www.ecopetrol.com.co/wps/.../Transporte | twitter:image | /wps/wcm/connect/abce9559-4b39-4fe2-8c66-c517a37af155/ImagenTarjeta?MOD=AJPERES&CACHEID=ROOTWORKSPACE-abce9559-4b39-4fe2-8c66-c517a37af155-nJWp.xs |
| www.ecopetrol.com.co/wps/.../Transporte | viewport | width=device-width,initial-scale=1 |
| www.ecopetrol.com.co/wps/.../Transporte | theme-color | #000000 |
| www.ecopetrol.com.co/wps/.../Transporte | description | Web site created using create-react-app |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.ecopetrol.com.co/wps/.../ | Content-Security-Policy | default-src *; img-src 'self' data: *; script-src 'self' 'unsafe-inline' 'unsafe-eval' *; style-src 'self' 'unsafe-inline' *; object-src 'self' 'unsafe-inline' * |
| www.ecopetrol.com.co/wps/.../en | Content-Security-Policy | default-src *; img-src 'self' data: *; script-src 'self' 'unsafe-inline' 'unsafe-eval' *; style-src 'self' 'unsafe-inline' *; object-src 'self' 'unsafe-inline' * |
| www.ecopetrol.com.co/wps/.../Exploracion | Content-Security-Policy | default-src *; img-src 'self' data: *; script-src 'self' 'unsafe-inline' 'unsafe-eval' *; style-src 'self' 'unsafe-inline' *; object-src 'self' 'unsafe-inline' * |
| www.ecopetrol.com.co/wps/.../Producci | Content-Security-Policy | default-src *; img-src 'self' data: *; script-src 'self' 'unsafe-inline' 'unsafe-eval' *; style-src 'self' 'unsafe-inline' *; object-src 'self' 'unsafe-inline' * |
| www.ecopetrol.com.co/wps/.../Transporte | Content-Security-Policy | default-src *; img-src 'self' data: *; script-src 'self' 'unsafe-inline' 'unsafe-eval' *; style-src 'self' 'unsafe-inline' *; object-src 'self' 'unsafe-inline' * |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
102731Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated January 23, 2023
- It looks like this website was last updated on Monday, January 23, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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Nibbler tested the following pages
- https://www.ecopetrol.com.co/wps/portal/
- https://www.ecopetrol.com.co/wps/portal/Home/en
- https://www.ecopetrol.com.co/wps/portal/Home/es/NuestraEmpresa/QueHacemos/Exploracion
- https://www.ecopetrol.com.co/wps/portal/Home/es/NuestraEmpresa/QueHacemos/Producci%C3%B3n
- https://www.ecopetrol.com.co/wps/portal/Home/es/NuestraEmpresa/QueHacemos/Transporte