Report for www.gifts.ie
Summary
Overall8.7
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:43 PM on Jun 22, 2022 (BST).
Top priorities for website improvement
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Consider updating this website regularly with new content. (read more)
URL format4.0
4 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Freshness5.7
Last updated February 24, 2022
- It looks like this website was last updated on Thursday, February 24, 2022. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 11/4/21 | www.gifts.ie/fbl/.../login-fb.png | Last modified header |
| 11/4/21 | www.gifts.ie/goo/.../login-goo.png | Last modified header |
| 2/24/22 | www.gifts.ie/js/.../select2.min.css | Last modified header |
Popularity6.1
885,025 Most popular website in the world
This website recently saw a slight decrease in popularity.
- This is the 885,025 most popular website in the world.
- Over the past 3 months, this website has experienced a slight decrease in popularity.
- This website accounts for 97.0% of the Internet traffic to gifts.ie and its subdomains.
Source: Alexa
Meta tags6.8
This is how this website will look in Google search listings:
Gifts, Hampers, Online Gift Presents & Delivery Service to Ireland from ...
www.gifts.ie/
Gifts & hampers online for delivery in Ireland. Irish gift ideas for birthdays, christmas, anniversaries, mothers day, fathers day & valentines day.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.gifts.ie/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.gifts.ie/ | author | gifts.ie |
| www.gifts.ie/ | language | English |
| www.gifts.ie/ | rating | General |
| www.gifts.ie/ | revisit-after | 1 days |
| www.gifts.ie/ | description | Gifts & hampers online for delivery in Ireland. Irish gift ideas for birthdays, christmas, anniversaries, mothers day, fathers day & valentines day. |
| www.gifts.ie/ | keywords | gifts, hamper, irish gifts, ireland, delivery, hampers, basket, present, ideas, shop, birthday, gift, corporate, wedding, anniversary, christmas, romantic, gifts, idea, shipping, chocolate, valentines, helium, balloon, gift shop, dublin, presents, personalised gifts |
| www.gifts.ie/ | msapplication-tilecolor | #ffffff |
| www.gifts.ie/ | msapplication-tileimage | /media/GIE/favicon/ms-icon-144x144.png |
| www.gifts.ie/ | theme-color | #bd0000 |
| www.gifts.ie/create_account.php | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.gifts.ie/create_account.php | author | gifts.ie |
| www.gifts.ie/create_account.php | language | English |
| www.gifts.ie/create_account.php | rating | General |
| www.gifts.ie/create_account.php | revisit-after | 1 days |
| www.gifts.ie/create_account.php | description | |
| www.gifts.ie/create_account.php | keywords | |
| www.gifts.ie/create_account.php | msapplication-tilecolor | #ffffff |
| www.gifts.ie/create_account.php | msapplication-tileimage | /media/GIE/favicon/ms-icon-144x144.png |
| www.gifts.ie/create_account.php | theme-color | #bd0000 |
| www.gifts.ie/login.php | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.gifts.ie/login.php | author | gifts.ie |
| www.gifts.ie/login.php | language | English |
| www.gifts.ie/login.php | rating | General |
| www.gifts.ie/login.php | revisit-after | 1 days |
| www.gifts.ie/login.php | description | |
| www.gifts.ie/login.php | keywords | |
| www.gifts.ie/login.php | msapplication-tilecolor | #ffffff |
| www.gifts.ie/login.php | msapplication-tileimage | /media/GIE/favicon/ms-icon-144x144.png |
| www.gifts.ie/login.php | theme-color | #bd0000 |
| www.gifts.ie/index.php?currency=EUR | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.gifts.ie/index.php?currency=EUR | author | gifts.ie |
| www.gifts.ie/index.php?currency=EUR | language | English |
| www.gifts.ie/index.php?currency=EUR | rating | General |
| www.gifts.ie/index.php?currency=EUR | revisit-after | 1 days |
| www.gifts.ie/index.php?currency=EUR | description | Gifts & hampers online for delivery in Ireland. Irish gift ideas for birthdays, christmas, anniversaries, mothers day, fathers day & valentines day. |
| www.gifts.ie/index.php?currency=EUR | keywords | gifts, hamper, irish gifts, ireland, delivery, hampers, basket, present, ideas, shop, birthday, gift, corporate, wedding, anniversary, christmas, romantic, gifts, idea, shipping, chocolate, valentines, helium, balloon, gift shop, dublin, presents, personalised gifts |
| www.gifts.ie/index.php?currency=EUR | msapplication-tilecolor | #ffffff |
| www.gifts.ie/index.php?currency=EUR | msapplication-tileimage | /media/GIE/favicon/ms-icon-144x144.png |
| www.gifts.ie/index.php?currency=EUR | theme-color | #bd0000 |
| www.gifts.ie/index.php?currency=USD | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.gifts.ie/index.php?currency=USD | author | gifts.ie |
| www.gifts.ie/index.php?currency=USD | language | English |
| www.gifts.ie/index.php?currency=USD | rating | General |
| www.gifts.ie/index.php?currency=USD | revisit-after | 1 days |
| www.gifts.ie/index.php?currency=USD | description | Gifts & hampers online for delivery in Ireland. Irish gift ideas for birthdays, christmas, anniversaries, mothers day, fathers day & valentines day. |
| www.gifts.ie/index.php?currency=USD | keywords | gifts, hamper, irish gifts, ireland, delivery, hampers, basket, present, ideas, shop, birthday, gift, corporate, wedding, anniversary, christmas, romantic, gifts, idea, shipping, chocolate, valentines, helium, balloon, gift shop, dublin, presents, personalised gifts |
| www.gifts.ie/index.php?currency=USD | msapplication-tilecolor | #ffffff |
| www.gifts.ie/index.php?currency=USD | msapplication-tileimage | /media/GIE/favicon/ms-icon-144x144.png |
| www.gifts.ie/index.php?currency=USD | theme-color | #bd0000 |
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Twitter8.5
This website is linked with the Twitter account @gifts_ie
This website's Twitter account has
503 followers
- This website was found to link the Twitter account gifts.ie (@gifts_ie).
- This website's Twitter account has made 401 tweets to 503 followers.
- Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.
Source: Twitter
Amount of content8.5
Rendering Chart...
- This website has an average of 462 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.gifts.ie/ | 3738 | 438 |
| www.gifts.ie/create_account.php | 6893 | 801 |
| www.gifts.ie/login.php | 1914 | 195 |
| www.gifts.ie/index.php?currency=EUR | 3738 | 438 |
| www.gifts.ie/index.php?currency=USD | 3738 | 438 |
Page titles9.0
100% of pages have defined titles
20% of page titles are weak
- All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
Server behavior9.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://gifts.ie to http://www.gifts.ie. This is ideal.
Internal links9.6
- 29 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images9.9
7% of images have a clearly defined size
10 images are being resized by the browser
- Most images (93.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 10 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Incoming links10.0
125,396 pages link to this website
1,132 domains link to this website
- There are 125,396 pages on 1,132 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
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