Nibbler SEO audit for www.hec.gov.pk
Summary
Overall5.5
The overall score for this website.
Accessibility6.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology6.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 8:56 PM on Nov 20, 2023 (GMT).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links0.0
- 206 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.hec.gov.pk/english/.../default.aspx | generator | Microsoft SharePoint |
| www.hec.gov.pk/english/.../default.aspx | viewport | width=device-width, initial-scale=1.0 |
| www.hec.gov.pk/.../equivalence-Certificate.html | viewport | width=device-width |
| www.hec.gov.pk/.../jobs-careers.html | viewport | width=device-width |
| www.hec.gov.pk/.../Announcements.aspx | generator | Microsoft SharePoint |
| www.hec.gov.pk/.../Announcements.aspx | viewport | width=device-width, initial-scale=1.0 |
| www.hec.gov.pk/.../ContactUs_Delete.aspx | sharepointerror | |
| www.hec.gov.pk/.../ContactUs_Delete.aspx | description | |
| www.hec.gov.pk/.../ContactUs_Delete.aspx | keywords | |
| www.hec.gov.pk/.../ContactUs_Delete.aspx | robots | NOINDEX |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.hec.gov.pk/english/.../default.aspx | X-UA-Compatible | IE=10 |
| www.hec.gov.pk/english/.../default.aspx | X-UA-Compatible | ie=edge |
| www.hec.gov.pk/english/.../default.aspx | Content-type | text/html; charset=utf-8 |
| www.hec.gov.pk/english/.../default.aspx | Expires | 0 |
| www.hec.gov.pk/.../Announcements.aspx | X-UA-Compatible | IE=10 |
| www.hec.gov.pk/.../Announcements.aspx | X-UA-Compatible | ie=edge |
| www.hec.gov.pk/.../Announcements.aspx | Content-type | text/html; charset=utf-8 |
| www.hec.gov.pk/.../Announcements.aspx | Expires | 0 |
| www.hec.gov.pk/.../ContactUs_Delete.aspx | Content-Type | text/html;charset=utf-8 |
Freshness2.4
Last updated August 4, 2022
- It looks like this website was last updated on Thursday, August 4, 2022. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
URL format2.8
5 URLs are less than ideal
- 3 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- All URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Analytics4.0
40% of pages use analytics
Multiple Analytics Solutions
- 40.0% of this website is using some form of analytics software but 3 pages have no analytics. It is still possible to gather a great deal of information for the other 3 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Analytics Software Found
| Software Name |
| Google Analytics |
Printability4.0
40% of pages are optimized for printing
- 3 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.hec.gov.pk/english/.../default.aspx Optimized www.hec.gov.pk/.../equivalence-Certificate.html Not detected www.hec.gov.pk/.../jobs-careers.html Not detected www.hec.gov.pk/.../Announcements.aspx Optimized www.hec.gov.pk/.../ContactUs_Delete.aspx Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Amount of content6.0
Rendering Chart...
- This website has an average of 576 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| www.hec.gov.pk/english/.../default.aspx | 1241 | 136 |
| www.hec.gov.pk/.../equivalence-Certificate.html | 1193 | 128 |
| www.hec.gov.pk/.../jobs-careers.html | 1193 | 128 |
| www.hec.gov.pk/.../Announcements.aspx | 18806 | 2483 |
| www.hec.gov.pk/.../ContactUs_Delete.aspx | 15 | 3 |
Server behavior7.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- 3 pages of this website were not served with GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application for all pages.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- This website uses a temporary (HTTP 302) redirect from http://hec.gov.pk to http://www.hec.gov.pk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Headings7.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
Mobile8.0
- None of this website appears to be optimized for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport www.hec.gov.pk/english/.../default.aspx Detected Detected Not detected www.hec.gov.pk/.../equivalence-Certificate.html Detected Not detected Detected www.hec.gov.pk/.../jobs-careers.html Detected Not detected Detected www.hec.gov.pk/.../Announcements.aspx Detected Detected Not detected www.hec.gov.pk/.../ContactUs_Delete.aspx Not detected Not detected Not detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Page titles8.0
80% of pages have defined titles
0% of page titles are weak
- One page does not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a title in the head of the document.
Page titles
Images9.4
4% of images have a clearly defined size
No images are being resized by the browser
- Most images (96.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Popularity10.0
360955Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
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Nibbler tested the following pages
- https://www.hec.gov.pk/english/Pages/default.aspx
- https://www.hec.gov.pk/_catalogs/masterpage/equivalence-Certificate.html
- https://www.hec.gov.pk/_catalogs/masterpage/jobs-careers.html
- https://www.hec.gov.pk/english/HECAnnouncements/Pages/Announcements.aspx
- https://www.hec.gov.pk/english/Pages/ContactUs_Delete.aspx