Nibbler SEO audit for www.iii.org

Overall8.0

The overall score for this website.

Accessibility8.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.9

How satisfying the website is likely to be for users.

Marketing9.0

How well marketed and popular the website is.

Technology6.9

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 9:24 PM on Jan 23, 2023 (GMT).

Top priorities for website improvement

  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Ensure your web server returns a 404 HTTP status code for error pages. (read more)

Printability0.0

0% of pages are optimized for printing

Meta tags2.0

Meta Tags (name attribute)

Page URLNameContent
www.iii.org/viewportwidth=device-width, initial-scale=1, maximum-scale=1
www.iii.org/facebook-domain-verificationhejd5gdz6dtihttuywytd6g8mnpiqf
www.iii.org/userviewportwidth=device-width, initial-scale=1, maximum-scale=1
www.iii.org/userfacebook-domain-verificationhejd5gdz6dtihttuywytd6g8mnpiqf
www.iii.org/insurance-basicsviewportwidth=device-width, initial-scale=1, maximum-scale=1
www.iii.org/insurance-basicsfacebook-domain-verificationhejd5gdz6dtihttuywytd6g8mnpiqf
www.iii.org/research-data/autoviewportwidth=device-width, initial-scale=1, maximum-scale=1
www.iii.org/research-data/autofacebook-domain-verificationhejd5gdz6dtihttuywytd6g8mnpiqf
www.iii.org/research-data/catastrophesviewportwidth=device-width, initial-scale=1, maximum-scale=1
www.iii.org/research-data/catastrophesfacebook-domain-verificationhejd5gdz6dtihttuywytd6g8mnpiqf

Server behavior3.8

No404 page

NoCompression

Amount of content8.1

Rendering Chart...

  • This website has an average of 375 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Headings9.0

account amplify analysis auto basics behavior business calendar catastrophes center connect data disasters don't driver espa events financial glossary have homeowners industry insight insurance insured jump leadership life losses main man-made media membership natural news other pandemic planning popular preparedness promise rate register renters research resource setting sign thought topics trending wire

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.iii.org/New and TrendingH1
www.iii.org/Insight + AnalysisH1
www.iii.org/Thought LeadershipH1
www.iii.org/I.I.I. News WireH1
www.iii.org/Events CalendarH1
www.iii.org/Sign InH2
www.iii.org/Our PromiseH2
www.iii.org/Insurance: The BasicsH3
www.iii.org/Research + DataH3
www.iii.org/Resource CenterH3
www.iii.org/Don't Have an Account?Register NowH3
www.iii.org/I.I.I. GlossaryH3
www.iii.org/MainH5
www.iii.org/MEMBERSHIPH5
www.iii.org/AMPLIFYH5
www.iii.org/EN ESPAÑOLH5
www.iii.org/Connect With UsH5
www.iii.org/Popular MediaH5
www.iii.org/userSign InH2
www.iii.org/userSign InH2
www.iii.org/userInsurance: The BasicsH3
www.iii.org/userResearch + DataH3
www.iii.org/userResource CenterH3
www.iii.org/userDon't Have an Account?Register NowH3
www.iii.org/userDon't Have an Account?Register NowH3
www.iii.org/userMainH5
www.iii.org/userMEMBERSHIPH5
www.iii.org/userAMPLIFYH5
www.iii.org/userEN ESPAÑOLH5
www.iii.org/userConnect With UsH5
www.iii.org/userPopular MediaH5
www.iii.org/insurance-basicsInsurance: The BasicsH1
www.iii.org/insurance-basicsSign InH2
www.iii.org/insurance-basicsAbout the IndustryH2
www.iii.org/insurance-basicsAuto InsuranceH2
www.iii.org/insurance-basicsHomeowners + Renters InsuranceH2
www.iii.org/insurance-basicsLife InsuranceH2
www.iii.org/insurance-basicsFinancial PlanningH2
www.iii.org/insurance-basicsBusiness InsuranceH2
www.iii.org/insurance-basicsDisasters + PreparednessH2
www.iii.org/insurance-basicsThought LeadershipH2
www.iii.org/insurance-basicsOther Insurance TopicsH2
www.iii.org/insurance-basicsInsurance: The BasicsH3
www.iii.org/insurance-basicsResearch + DataH3
www.iii.org/insurance-basicsResource CenterH3
www.iii.org/insurance-basicsDon't Have an Account?Register NowH3
www.iii.org/insurance-basicsMainH5
www.iii.org/insurance-basicsMEMBERSHIPH5
www.iii.org/insurance-basicsAMPLIFYH5
www.iii.org/insurance-basicsEN ESPAÑOLH5
www.iii.org/insurance-basicsConnect With UsH5
www.iii.org/insurance-basicsPopular MediaH5
www.iii.org/research-data/autoAutoH1
www.iii.org/research-data/autoSign InH2
www.iii.org/research-data/autoRate SettingH2
www.iii.org/research-data/autoDriver BehaviorH2
www.iii.org/research-data/autoInsured LossesH2
www.iii.org/research-data/autoInsurance: The BasicsH3
www.iii.org/research-data/autoResearch + DataH3
www.iii.org/research-data/autoResource CenterH3
www.iii.org/research-data/autoDon't Have an Account?Register NowH3
www.iii.org/research-data/autoMainH5
www.iii.org/research-data/autoMEMBERSHIPH5
www.iii.org/research-data/autoAMPLIFYH5
www.iii.org/research-data/autoEN ESPAÑOLH5
www.iii.org/research-data/autoConnect With UsH5
www.iii.org/research-data/autoPopular MediaH5
www.iii.org/research-data/autoJump To:H5
www.iii.org/research-data/catastrophesCatastrophesH1
www.iii.org/research-data/catastrophesSign InH2
www.iii.org/research-data/catastrophesPandemicH2
www.iii.org/research-data/catastrophesNatural DisastersH2
www.iii.org/research-data/catastrophesMan-Made DisastersH2
www.iii.org/research-data/catastrophesInsured LossesH2
www.iii.org/research-data/catastrophesInsurance: The BasicsH3
www.iii.org/research-data/catastrophesResearch + DataH3
www.iii.org/research-data/catastrophesResource CenterH3
www.iii.org/research-data/catastrophesDon't Have an Account?Register NowH3
www.iii.org/research-data/catastrophesMainH5
www.iii.org/research-data/catastrophesMEMBERSHIPH5
www.iii.org/research-data/catastrophesAMPLIFYH5
www.iii.org/research-data/catastrophesEN ESPAÑOLH5
www.iii.org/research-data/catastrophesConnect With UsH5
www.iii.org/research-data/catastrophesPopular MediaH5
www.iii.org/research-data/catastrophesJump To:H5

Images9.8

11% of images have a clearly defined size

10 images are being resized by the browser

Twitter10.0

This website is linked with the Twitter account @iiiorg

This website's Twitter account has
24,899 followers

  • This website was found to link the Twitter account Insurance Information Institute (@iiiorg).
  • This website's Twitter account has made 15,609 tweets to 24,899 followers.

Source: Twitter

Mobile10.0

Mobile screenshot of www.iii.orgTablet screenshot of www.iii.org
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Popularity10.0

364258Estimated monthly organic visitors

  • This website appears to have a high number of monthly website visits each month

Source: Ahrefs

Freshness10.0

Last updated January 1, 2023

  • It looks like this website was last updated on Sunday, January 1, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
1/1/23www.iii.org/Body text
10/1/16www.iii.org/research-data/autoBody text
7/8/19www.iii.org/.../p_catastrophes_17829485.jpgLast modified header
9/5/17www.iii.org/.../p_wp_residual_000078814265.jpgLast modified header
9/1/17www.iii.org/.../p_tornado_16549344.jpgLast modified header
9/1/17www.iii.org/.../p_fire_business_479777862.jpgLast modified header
9/1/17www.iii.org/.../p_tsunami_sign_648576164.jpgLast modified header
9/5/17www.iii.org/.../p_flood_house_183766378.jpgLast modified header
9/1/17www.iii.org/.../p_triangle_shirtwaist_centennial.jpgLast modified header
9/1/17www.iii.org/.../p_911_terror_458709165.jpgLast modified header
9/1/17www.iii.org/.../p_fire_snow_168626523.jpgLast modified header
9/5/17www.iii.org/.../p_repair_bridge_465101367.jpgLast modified header
6/18/18www.iii.org/.../p_infograph_hurricane.pngLast modified header
9/1/17www.iii.org/.../p_earthquake_sf_1906.jpgLast modified header
9/26/17www.iii.org/.../p_infograph_katrina_10anniv_feature.pngLast modified header
9/1/17www.iii.org/.../p_climate_change_533253014.jpgLast modified header
10/28/19www.iii.org/.../p_wildfire_wp_478993019.jpgLast modified header
9/18/17www.iii.org/.../p_trees_hurricane_68635983.jpgLast modified header
5/31/18www.iii.org/.../p_hurricane_ded.jpgLast modified header
9/1/17www.iii.org/.../p_wildfire_62158552.jpgLast modified header
9/1/17www.iii.org/.../p_tornado_storm_135190816.jpgLast modified header
9/1/17www.iii.org/.../p_winter_storms_499229686.jpgLast modified header
9/1/17www.iii.org/.../p_earthquake_ecuador_537415316.jpgLast modified header
9/1/17www.iii.org/.../p_hurricane_flood_841445216.jpgLast modified header
9/1/17www.iii.org/.../p_earthquake_471231135.jpgLast modified header
9/1/17www.iii.org/.../p_wildfire_587794546.jpgLast modified header
9/1/17www.iii.org/.../p_hurricane_sandy_471511873.jpgLast modified header
12/8/22www.iii.org/.../p_flood_capgemini_triple-i.gifLast modified header
12/8/22www.iii.org/.../p_wildfire_capgemini_triple_i.gifLast modified header
3/26/20www.iii.org/.../p_pandemic_1210184156.jpgLast modified header
8/31/17www.iii.org/.../p_ambulance_crash_157180797.jpgLast modified header
8/31/17www.iii.org/.../p_auto_hail_94366343.jpgLast modified header
5/24/18www.iii.org/.../p_deer_car_522021227.jpgLast modified header
8/31/17www.iii.org/.../p_car_thief_611169584_copy.jpgLast modified header
9/6/17www.iii.org/.../p_driving_texting_540856336.jpgLast modified header
3/12/19www.iii.org/.../p_marijuanawp_108202790.jpgLast modified header
8/31/17www.iii.org/.../p_rest_sign_667140138.jpgLast modified header
8/31/17www.iii.org/.../p_car_overtaking_157738543.jpgLast modified header
8/31/17www.iii.org/.../p_woman_lipstick_drive_453162261.jpgLast modified header
4/19/21www.iii.org/.../p_marijuanapuff_868468998.jpgLast modified header
8/31/17www.iii.org/.../p_motorcycle_turning_139882113.jpgLast modified header
8/31/17www.iii.org/.../p_teen_driver_542701764.jpgLast modified header
8/31/17www.iii.org/.../p_motorcycle_speed_512754432.jpgLast modified header
8/31/17www.iii.org/.../p_police_pull_over_169997566.jpgLast modified header
8/31/17www.iii.org/.../p_cars_highway_522785736.jpgLast modified header
8/31/17www.iii.org/.../p_seniors_rv_510390318.jpgLast modified header
8/31/17www.iii.org/.../p_teen_driver_distracted_612736214.jpgLast modified header
8/31/17www.iii.org/.../p_google_autonomous_485855429.jpgLast modified header
8/31/17www.iii.org/.../p_dui_checkpoint_455602075.jpgLast modified header
9/5/17www.iii.org/.../p_man_eating_driving_464869489.jpgLast modified header
8/28/17www.iii.org/.../p_auto_research_491725355.jpgLast modified header
9/7/17www.iii.org/.../p_wp_autoins_costs_22246919.jpgLast modified header
8/31/17www.iii.org/.../p_auto_speedometer_611901384.jpgLast modified header
8/31/17www.iii.org/.../p_inspect_car_475427309.jpgLast modified header
8/31/17www.iii.org/.../p_auto_accident_475395935.jpgLast modified header
9/1/17www.iii.org/.../p_auto_ins_667300522.jpgLast modified header
11/13/20www.iii.org/.../p_other_ins_512902376.jpgLast modified header
1/25/18www.iii.org/.../p_thought_leader_820682392.jpgLast modified header
8/18/17www.iii.org/.../p_disasters_58926376.jpgLast modified header
1/26/18www.iii.org/.../p_business_ins_597273968.jpgLast modified header
8/28/17www.iii.org/.../p_financial_plan_88583458.jpgLast modified header
1/9/18www.iii.org/sites/.../p_life.jpgLast modified header
8/18/17www.iii.org/sites/.../p_houseandkeys.jpgLast modified header
8/18/17www.iii.org/.../p_auto_000042327224.jpgLast modified header
8/18/17www.iii.org/.../p_ins_impact_41743892.jpgLast modified header
1/31/22www.iii.org/.../p_2022_ins_facts_tl.pngLast modified header
1/25/18www.iii.org/.../triple-i_blog_368_x_217.pngLast modified header
8/17/20www.iii.org/.../p_thought_lead_resilience.pngLast modified header
10/14/22www.iii.org/.../p_execexchange_abir.jpgLast modified header
10/14/22www.iii.org/.../p_execexchange_ncci.jpgLast modified header
11/3/21www.iii.org/.../p_triple_i_issues_briefs.jpgLast modified header
8/23/22www.iii.org/sites/.../p_jif_2022.jpgLast modified header
2/3/22www.iii.org/.../p_youngprofessionals_639467826.jpgLast modified header
1/31/18www.iii.org/.../p_search_681625520.jpgLast modified header
9/8/22www.iii.org/.../keyboard-featured.jpgLast modified header
3/17/21www.iii.org/.../p_winterhouse_645712066.jpgLast modified header
7/17/19www.iii.org/.../p_home_177017313.jpgLast modified header
3/12/18www.iii.org/.../p_boat_182199554.jpgLast modified header
12/20/21www.iii.org/sites/.../home.cssLast modified header

Domain agei

  • Sorry, we cannot check the domain age of .org websites.

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