Nibbler SEO audit for www.istore.co.za

Overall9.3

The overall score for this website.

Accessibility9.3

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.6

How satisfying the website is likely to be for users.

Marketing9.6

How well marketed and popular the website is.

Technology8.9

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 9:01 PM on May 25, 2023 (BST).

Top priorities for website improvement

  • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Consider shortening long anchor text. (read more)

Meta tags6.8

This is how this website will look in Google search listings:

iStore South Africa | Buy Apple Products Online | Free Delivery

www.istore.co.za/

Buy your next Apple iPhone, Mac, Watch, iPad and accessories at iStore. Trade-in your old product for our latest range, and enjoy great savings of your new iPhone!

  • All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

Meta Tags (name attribute)

Page URLNameContent
www.istore.co.za/titleiStore South Africa | Buy Apple Products Online | Free Delivery
www.istore.co.za/descriptionBuy your next Apple iPhone, Mac, Watch, iPad and accessories at iStore. Trade-in your old product for our latest range, and enjoy great savings of your new iPhone!
www.istore.co.za/robotsINDEX,FOLLOW
www.istore.co.za/viewportwidth=device-width, initial-scale=1
www.istore.co.za/format-detectiontelephone=no
www.istore.co.za/google-site-verificationTs-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg
www.istore.co.za/facebook-domain-verificationz4jilcz61brsg6ucedy8sosedam6e8
www.istore.co.za/google-site-verificationR3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc
www.istore.co.za/delivery-timestitleDelivery Times
www.istore.co.za/delivery-timesrobotsINDEX,FOLLOW
www.istore.co.za/delivery-timesviewportwidth=device-width, initial-scale=1
www.istore.co.za/delivery-timesformat-detectiontelephone=no
www.istore.co.za/delivery-timesgoogle-site-verificationTs-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg
www.istore.co.za/delivery-timesfacebook-domain-verificationz4jilcz61brsg6ucedy8sosedam6e8
www.istore.co.za/delivery-timesgoogle-site-verificationR3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc
www.istore.co.za/discover-mactitleDiscover Mac
www.istore.co.za/discover-macrobotsINDEX,FOLLOW
www.istore.co.za/discover-macviewportwidth=device-width, initial-scale=1
www.istore.co.za/discover-macformat-detectiontelephone=no
www.istore.co.za/discover-macgoogle-site-verificationTs-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg
www.istore.co.za/discover-macfacebook-domain-verificationz4jilcz61brsg6ucedy8sosedam6e8
www.istore.co.za/discover-macgoogle-site-verificationR3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc
www.istore.co.za/mac/shop-macbook-airtitleMacBook Air
www.istore.co.za/mac/shop-macbook-airdescriptionShop the MacBook Air range at iStore
www.istore.co.za/mac/shop-macbook-airrobotsINDEX,FOLLOW
www.istore.co.za/mac/shop-macbook-airviewportwidth=device-width, initial-scale=1
www.istore.co.za/mac/shop-macbook-airformat-detectiontelephone=no
www.istore.co.za/mac/shop-macbook-airgoogle-site-verificationTs-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg
www.istore.co.za/mac/shop-macbook-airfacebook-domain-verificationz4jilcz61brsg6ucedy8sosedam6e8
www.istore.co.za/mac/shop-macbook-airgoogle-site-verificationR3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc
www.istore.co.za/mac/shop-macbook-protitleMacBook Pro
www.istore.co.za/mac/shop-macbook-prodescriptionShop the MacBook Pro range at iStore
www.istore.co.za/mac/shop-macbook-prorobotsINDEX,FOLLOW
www.istore.co.za/mac/shop-macbook-proviewportwidth=device-width, initial-scale=1
www.istore.co.za/mac/shop-macbook-proformat-detectiontelephone=no
www.istore.co.za/mac/shop-macbook-progoogle-site-verificationTs-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg
www.istore.co.za/mac/shop-macbook-profacebook-domain-verificationz4jilcz61brsg6ucedy8sosedam6e8
www.istore.co.za/mac/shop-macbook-progoogle-site-verificationR3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc

Headings7.0

company istore learn macbook more shop support welcome

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Server behavior8.0

No404 page

YesCompression

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://istore.co.za to http://www.istore.co.za. This is ideal.

Images9.9

3% of images have a clearly defined size

10 images are being resized by the browser

Amount of content9.9

Rendering Chart...

  • This website has an average of 1,150 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Mobile10.0

Mobile screenshot of www.istore.co.zaTablet screenshot of www.istore.co.za
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Popularity10.0

503278Estimated monthly organic visitors

  • This website appears to have a high number of monthly website visits each month

Source: Ahrefs

Freshness10.0

Last updated May 18, 2023

  • It looks like this website was last updated on Thursday, May 18, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

Twitteri

This website does not appear to be associated with a Twitter account.

  • There was a problem checking the Twitter accounts associated with this website.

Domain agei

  • Sorry, we cannot check the domain age of .co.za websites.

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