Nibbler SEO audit for www.marathon.store
Summary
Overall7.4
The overall score for this website.
Accessibility7.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 4 pages from this website at 9:34 PM on Mar 29, 2024 (GMT).
Top priorities for website improvement
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Make sure that all pages have a title in the head of the document. (read more)
Headings2.8
- A large number (25.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- A large number headings (20.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.marathon.store/pe/ | Selecciona tu país | H3 |
| www.marathon.store/pe/store-finder | Selecciona tu país | H3 |
| www.marathon.store/pe/preguntas-frecuentes | Preguntas frecuentes | H1 |
| www.marathon.store/pe/preguntas-frecuentes | Selecciona tu país | H3 |
Images5.3
15% of images have a clearly defined size
No images are being resized by the browser
- Most images (85.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
- Check any images which could not be downloaded and fix them if necessary.
Meta tags5.5
This is how this website will look in Google search listings:
Marathon Sports Perú | Venta de artículos deportivos en Perú
www.marathon.store/pe/
En Marathon Sports Perú, encontrarás una variedad de artículos deportivos de reconocidas marcas: Adidas, Nike, Puma, Reebok, Under Armour, Jordan y más.
- 50.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.marathon.store/pe/ | viewport | width=device-width, initial-scale=1 |
| www.marathon.store/pe/ | theme-color | #2a4a80 |
| www.marathon.store/pe/ | facebook-domain-verification | e05ng49y90hykllnn4vg1qsywqg1ib |
| www.marathon.store/pe/ | keywords | |
| www.marathon.store/pe/ | description | En Marathon Sports Perú, encontrarás una variedad de artículos deportivos de reconocidas marcas: Adidas, Nike, Puma, Reebok, Under Armour, Jordan y más. |
| www.marathon.store/pe/ | robots | index,follow |
| www.marathon.store/pe/ | googlebot | index,follow |
| www.marathon.store/pe/store-finder | viewport | width=device-width, initial-scale=1 |
| www.marathon.store/pe/store-finder | theme-color | #2a4a80 |
| www.marathon.store/pe/store-finder | facebook-domain-verification | e05ng49y90hykllnn4vg1qsywqg1ib |
| www.marathon.store/pe/store-finder | keywords | |
| www.marathon.store/pe/store-finder | description | Encuentra la tienda más cercana. Usa nuestro localizador de tiendas y conoce la dirección y horarios de atención de nuestros locales. |
| www.marathon.store/pe/store-finder | robots | index,follow |
| www.marathon.store/pe/store-finder | googlebot | index,follow |
| www.marathon.store/pe/preguntas-frecuentes | viewport | width=device-width, initial-scale=1 |
| www.marathon.store/pe/preguntas-frecuentes | theme-color | #2a4a80 |
| www.marathon.store/pe/preguntas-frecuentes | facebook-domain-verification | e05ng49y90hykllnn4vg1qsywqg1ib |
| www.marathon.store/pe/preguntas-frecuentes | keywords | |
| www.marathon.store/pe/preguntas-frecuentes | description | |
| www.marathon.store/pe/preguntas-frecuentes | robots | index,follow |
| www.marathon.store/pe/preguntas-frecuentes | googlebot | index,follow |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.marathon.store/pe/ | Content-Type | text/html; charset=utf-8 |
| www.marathon.store/pe/ | X-UA-Compatible | IE=edge |
| www.marathon.store/pe/store-finder | Content-Type | text/html; charset=utf-8 |
| www.marathon.store/pe/store-finder | X-UA-Compatible | IE=edge |
| www.marathon.store/pe/preguntas-frecuentes | Content-Type | text/html; charset=utf-8 |
| www.marathon.store/pe/preguntas-frecuentes | X-UA-Compatible | IE=edge |
Analytics7.5
75% of pages use analytics
Multiple Analytics Solutions
- 75.0% of this website is using some form of analytics software but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Analytics Software Found
| Software Name |
| Google Tag Manager |
| Piwik |
Page titles7.5
75% of pages have defined titles
0% of page titles are weak
- One page does not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a title in the head of the document.
Page titles
Printability7.5
75% of pages are optimized for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Amount of content7.5
Rendering Chart...
- This website has an average of 1,069 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
Mobile8.3
- Most pages (75.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport www.marathon.store/pe/ Detected Detected Detected www.marathon.store/pe/store-finder Detected Detected Detected www.marathon.store/pe/preguntas-frecuentes Detected Detected Detected www.marathon.store/.../marathonProducts?q=%3Arelevance%3Agroup%3ACAL%3Areleased%3Atrue%3Asf=NCALLinkComp Not detected Not detected Not detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
URL format8.5
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links8.9
- 69 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate www.marathon.store/pe/preguntas-frecuentes www.marathon.store/pe/.../
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://marathon.store to http://www.marathon.store. This is ideal.
Freshness10.0
Last updated March 29, 2024
- It looks like this website was last updated on Friday, March 29, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 3/29/24 | www.marathon.store/pe/ | Last modified header |
| 3/1/00 | www.marathon.store/pe/store-finder | Body text |
| 10/1/21 | www.marathon.store/_ui/.../bo-flag.png | Last modified header |
| 10/10/21 | www.marathon.store/_ui/.../ec-flag.png | Last modified header |
| 10/10/21 | www.marathon.store/_ui/.../pe-flag.png | Last modified header |
| 10/1/21 | www.marathon.store/_ui/.../flag_mapa.png | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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