Nibbler SEO audit for www.nationalnutrition.ca
Summary
Overall9.0
The overall score for this website.
Accessibility9.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:14 AM on Jan 24, 2023 (GMT).
Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Freshness3.4
Last updated May 1, 2022
- It looks like this website was last updated on Sunday, May 1, 2022. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
Mobile7.2
- This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Images8.6
57% of images have a clearly defined size
99 images are being resized by the browser
- Some images (43.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL smhttp-ssl-68201.nexcesscdn.net/.../dept-megmenu-bg.1566558631.png unavailable www.nationalnutrition.ca/ unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 99 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
Image URL HTTP status code Page URL smhttp-ssl-68201.nexcesscdn.net/.../dept-megmenu-bg.1566558631.png 404
- Check any images which could not be downloaded and fix them if necessary.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links9.0
- 9 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 22 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Twitter9.3
This website is linked with the Twitter account @NTLnutrition
This website's Twitter account has
1,924 followers
- This website was found to link the Twitter account NationalNutrition.ca (@NTLnutrition).
- This website's Twitter account has made 5,796 tweets to 1,924 followers.
Source: Twitter
Server behavior9.3
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
Tested page Alternate www.nationalnutrition.ca/customer/.../ www.nationalnutrition.ca/.../login
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://nationalnutrition.ca to http://www.nationalnutrition.ca. This is ideal.
Amount of content9.8
Rendering Chart...
- This website has an average of 1,255 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.nationalnutrition.ca/ | 10842 | 1665 |
| www.nationalnutrition.ca/trackorder/ | 6179 | 948 |
| www.nationalnutrition.ca/recently-viewed/ | 6132 | 942 |
| www.nationalnutrition.ca/customer/.../ | 6183 | 949 |
| www.nationalnutrition.ca/shipping-and-ordering/ | 11110 | 1772 |
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Incoming links10.0
67,575 pages link to this website
2,814 domains link to this website
- There are 67,575 pages on 2,814 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Meta tags10.0
This is how this website will look in Google search listings:
National Nutrition.ca | Canada’s Vitamin, Nutritional Supplement, & ...
www.nationalnutrition.ca/
Shop Canada's Award Winning Vitamin, Herb, and Nutritional Supplement Store for Coupons, Free Shipping, and Buy 1 Get 1 and Bonus Deals.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.nationalnutrition.ca/ | description | Shop Canada's Award Winning Vitamin, Herb, and Nutritional Supplement Store for Coupons, Free Shipping, and Buy 1 Get 1 and Bonus Deals. |
| www.nationalnutrition.ca/ | keywords | Vitamins, Herbs, Minerals, Nutritional Supplements, Organic, Body Care, Sports Nutrition, Probiotics, Omega-3, Curcumin, Magnesium, Free Shipping, Coupons |
| www.nationalnutrition.ca/ | robots | INDEX,FOLLOW |
| www.nationalnutrition.ca/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.nationalnutrition.ca/trackorder/ | description | National Nutrition - Vitamins and Supplements Canada |
| www.nationalnutrition.ca/trackorder/ | keywords | National Nutrition - Vitamins and Supplements Canada |
| www.nationalnutrition.ca/trackorder/ | robots | INDEX,FOLLOW |
| www.nationalnutrition.ca/trackorder/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.nationalnutrition.ca/recently-viewed/ | description | National Nutrition - Vitamins and Supplements Canada |
| www.nationalnutrition.ca/recently-viewed/ | keywords | National Nutrition - Vitamins and Supplements Canada |
| www.nationalnutrition.ca/recently-viewed/ | robots | INDEX,FOLLOW |
| www.nationalnutrition.ca/recently-viewed/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.nationalnutrition.ca/customer/.../ | description | National Nutrition - Vitamins and Supplements Canada |
| www.nationalnutrition.ca/customer/.../ | keywords | National Nutrition - Vitamins and Supplements Canada |
| www.nationalnutrition.ca/customer/.../ | robots | NOINDEX, FOLLOW |
| www.nationalnutrition.ca/customer/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.nationalnutrition.ca/shipping-and-ordering/ | description | FAST and FREE shipping + EASY ordering for all of your nutritional supplements. Shop vitamin and herb deals NOW at National Nutrition.ca |
| www.nationalnutrition.ca/shipping-and-ordering/ | keywords | National Nutrition - Vitamins and Supplements Canada |
| www.nationalnutrition.ca/shipping-and-ordering/ | robots | INDEX,FOLLOW |
| www.nationalnutrition.ca/shipping-and-ordering/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.nationalnutrition.ca/ | Content-Type | text/html; charset=utf-8 |
| www.nationalnutrition.ca/trackorder/ | Content-Type | text/html; charset=utf-8 |
| www.nationalnutrition.ca/recently-viewed/ | Content-Type | text/html; charset=utf-8 |
| www.nationalnutrition.ca/customer/.../ | Content-Type | text/html; charset=utf-8 |
| www.nationalnutrition.ca/shipping-and-ordering/ | Content-Type | text/html; charset=utf-8 |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| - | - | smhttp-ssl-68201.nexcesscdn.net/.../3dad2915c602f5d3e4495420cfb840b2.1673933891.css |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
43689Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
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