Nibbler SEO audit for www.rossmann.pl

Overall8.1

The overall score for this website.

Accessibility7.6

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.8

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Marketing6.2

How well marketed and popular the website is.

The following tests contribute to this score:

Technology8.3

How well designed and built the website is.

The following tests contribute to this score:

Nibbler tested a sample of 5 pages from this website at 10:09 AM on Nov 20, 2023 (GMT).

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Top priorities for website improvement

  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries. (read more)

Twitter0.0

Help

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Headings0.0

Help

aplikacja asystent benefity ciebie ciochowo cych czenia drogerii dzieci dziecka funkcj grupa junior kana maluch modu nowy oczekuj podcast poznaj promocje przedszkolnym przydatne przyj regulaminy rodzic rodzice roku rossmann rossn samoobs spotify strefa twojego ugowe urodzenia wczesnoszkolnym wiat wiedzy wieku ycia zakupowy zakupy

  • A large number (60.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.rossmann.pl/rossnePromocjeH2
www.rossmann.pl/rossneBenefityH2
www.rossmann.pl/rossneStrefa wiedzyH2
www.rossmann.pl/rossneCzyściochowo dla dzieciH2
www.rossmann.pl/rossneWięcej dla Ciebie i Twojego dzieckaH2
www.rossmann.pl/rossnePromocjeH4
www.rossmann.pl/rossneBenefityH4
www.rossmann.pl/rossneStrefa wiedzyH4
www.rossmann.pl/rossneCzyściochowo dla dzieciH4
www.rossmann.pl/rossneOsób oczekujących na przyjście dziecka na świat (ciąża)H4
www.rossmann.pl/rossneRodziców dzieci od urodzenia do ukończenia 3. roku życia (maluch)H4
www.rossmann.pl/rossneRodziców dzieci w wieku przedszkolnym i wczesnoszkolnym, do 10. roku życia (junior)H4
www.rossmann.pl/rossneGrupa “Rodzice, Rossnę!”H5
www.rossmann.pl/rossneKanał “Rossnę!”H5
www.rossmann.pl/rossnePodcast “Rodzice, Rossnę!”H5
www.rossmann.pl/rossneCzyściochowo na SpotifyH5
www.rossmann.pl/aplikacja-rossmannAplikacja Rossmann PL - Twój asystent zakupowy!H1
www.rossmann.pl/aplikacja-rossmannW pełni samoobsługowe zakupy w drogeriiH1
www.rossmann.pl/aplikacja-rossmannNowy moduł - Przydatne w drogeriiH2
www.rossmann.pl/aplikacja-rossmannPoznaj funkcjęRossmann GO!H2
www.rossmann.pl/aplikacja-rossmannPoznaj funkcjęRossmann GO!H2
www.rossmann.pl/aplikacja-rossmannPoznaj funkcjęRossmann GO!H2
www.rossmann.pl/aplikacja-rossmannPoznaj funkcjęRossmann GO!H2
www.rossmann.pl/aplikacja-rossmannPoznaj funkcjęRossmann GO!H2
www.rossmann.pl/aplikacja-rossmannRegulaminy Rossmann.plH4

Amount of content6.2

Help

Rendering Chart...

  • This website has an average of 251 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.
  • One page of this website has very little content (20 words or less).
    • Ensure all pages have a sufficient amount of content.

Amount of content discovered

Mobile7.2

Help

Mobile screenshot of www.rossmann.plTablet screenshot of www.rossmann.pl
  • This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

Server behavior8.5

Help

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://rossmann.pl to http://www.rossmann.pl. This is ideal.

Internal links9.5

Help

Analytics10.0

Help

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Tag Manager
Google Analytics

Page titles10.0

Help

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Page titles

Images10.0

Help

0% of images have a clearly defined size

No images are being resized by the browser

Meta tags10.0

Help

This is how this website will look in Google search listings:

Kosmetyki, Makijaż, Piękno | Drogeria internetowa Rossmann.pl

www.rossmann.pl/

Rossmann to największa sieć drogerii w Polsce. Najlepsze kosmetyki do makijażu, perfumy i ponad 22 tys. produktów w atrakcyjnych cenach!

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.rossmann.pl/p:domain_verify6ca08f0096ad370c9fb0ebee1e4eb803
www.rossmann.pl/viewportwidth=device-width, initial-scale=1, maximum-scale=2
www.rossmann.pl/google-play-appapp-id=pl.com.rossmann.centauros
www.rossmann.pl/robotsindex,follow
www.rossmann.pl/descriptionRossmann to największa sieć drogerii w Polsce. Najlepsze kosmetyki do makijażu, perfumy i ponad 22 tys. produktów w atrakcyjnych cenach!
www.rossmann.pl/dc.languagepl
www.rossmann.pl/dc.rightshttps://www.rossmann.pl/
www.rossmann.pl/dc.descriptionRossmann to największa sieć drogerii w Polsce. Najlepsze kosmetyki do makijażu, perfumy i ponad 22 tys. produktów w atrakcyjnych cenach!
www.rossmann.pl/dc.titleKosmetyki, Makijaż, Piękno | Drogeria internetowa Rossmann.pl
www.rossmann.pl/next-head-count19
www.rossmann.pl/theme-color#c8102e
www.rossmann.pl/rossnep:domain_verify6ca08f0096ad370c9fb0ebee1e4eb803
www.rossmann.pl/rossneviewportwidth=device-width, initial-scale=1, maximum-scale=2
www.rossmann.pl/rossnegoogle-play-appapp-id=pl.com.rossmann.centauros
www.rossmann.pl/rossnedescriptionPoznaj zalety i dołącz do programu lojalnościowego Rossnę! Zapoznaj się z regulaminem i pobierz aplikację
www.rossmann.pl/rossnedc.descriptionPoznaj zalety i dołącz do programu lojalnościowego Rossnę! Zapoznaj się z regulaminem i pobierz aplikację
www.rossmann.pl/rossnedc.titleO Programie Rossnę! | Drogeria Rossmann.pl
www.rossmann.pl/rossnedc.languagepl
www.rossmann.pl/rossnedc.rightshttps://www.rossmann.pl/
www.rossmann.pl/rossnenext-head-count16
www.rossmann.pl/rossnetheme-color#c8102e
www.rossmann.pl/firmadescriptionDowiedz się więcej o Firmie Rossmann, zajrzyj do naszego Biura Prasowego i zapoznaj się z naszą misją biznesowej odpowiedzialności społecznej!
www.rossmann.pl/firmaviewportinitial-scale=1.0, width=device-width
www.rossmann.pl/firmanext-head-count9
www.rossmann.pl/pomagamyp:domain_verify6ca08f0096ad370c9fb0ebee1e4eb803
www.rossmann.pl/pomagamyviewportwidth=device-width, initial-scale=1, maximum-scale=2
www.rossmann.pl/pomagamygoogle-play-appapp-id=pl.com.rossmann.centauros
www.rossmann.pl/pomagamyrobotsindex,follow
www.rossmann.pl/pomagamydescriptionDzięki Wam Pomagamy jak umiemy! Dołącz do Klubu Rossmann, zobacz jakie instytucje możesz wspierać i pomagaj z nami!
www.rossmann.pl/pomagamydc.languagepl
www.rossmann.pl/pomagamydc.rightshttps://www.rossmann.pl/
www.rossmann.pl/pomagamydc.descriptionDzięki Wam Pomagamy jak umiemy! Dołącz do Klubu Rossmann, zobacz jakie instytucje możesz wspierać i pomagaj z nami!
www.rossmann.pl/pomagamydc.titlePomagamy jak umiemy | Drogeria Rossmann.pl
www.rossmann.pl/pomagamynext-head-count19
www.rossmann.pl/pomagamytheme-color#c8102e
www.rossmann.pl/aplikacja-rossmannp:domain_verify6ca08f0096ad370c9fb0ebee1e4eb803
www.rossmann.pl/aplikacja-rossmannviewportwidth=device-width, initial-scale=1, maximum-scale=2
www.rossmann.pl/aplikacja-rossmanngoogle-play-appapp-id=pl.com.rossmann.centauros
www.rossmann.pl/aplikacja-rossmannrobotsindex,follow
www.rossmann.pl/aplikacja-rossmanndescriptionDołącz do Klubu Rossmann! Pobierz aplikację mobilną na swój telefon z systemem iOs lub Android i korzystaj z udogodnień dostępnych tylko dla Klubowiczów!
www.rossmann.pl/aplikacja-rossmanndc.languagepl
www.rossmann.pl/aplikacja-rossmanndc.rightshttps://www.rossmann.pl/
www.rossmann.pl/aplikacja-rossmanndc.descriptionDołącz do Klubu Rossmann! Pobierz aplikację mobilną na swój telefon z systemem iOs lub Android i korzystaj z udogodnień dostępnych tylko dla Klubowiczów!
www.rossmann.pl/aplikacja-rossmanndc.titleKlub Rossmann - aplikacja mobilna Android i iOs | Drogeria Rossmann.pl
www.rossmann.pl/aplikacja-rossmannnext-head-count17
www.rossmann.pl/aplikacja-rossmanntheme-color#c8102e

Meta Tags (http-equiv attribute)

Page URLNameContent
www.rossmann.pl/Cache-controlpublic
www.rossmann.pl/X-UA-CompatibleIE=edge
www.rossmann.pl/rossneCache-controlpublic
www.rossmann.pl/rossneX-UA-CompatibleIE=edge
www.rossmann.pl/pomagamyCache-controlpublic
www.rossmann.pl/pomagamyX-UA-CompatibleIE=edge
www.rossmann.pl/aplikacja-rossmannCache-controlpublic
www.rossmann.pl/aplikacja-rossmannX-UA-CompatibleIE=edge

Printability10.0

Help

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

URL format10.0

Help

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Popularity10.0

Help

3498545Estimated monthly organic visitors

  • This website appears to have a high number of monthly website visits each month

Source: Ahrefs

Freshness10.0

Help

Last updated November 17, 2023

  • It looks like this website was last updated on Friday, November 17, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

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Domain agei

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  • Sorry, we cannot check the domain age of .pl websites.

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