Nibbler SEO audit for www.scandikitchen.co.uk
Summary
Overall9.1
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:05 PM on May 25, 2023 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Make sure all images on this website are JPEG, PNG, SVG or GIF format. (read more)
Meta tags5.2
This is how this website will look in Google search listings:
ScandiKitchen - Good Food With Love From Scandinavia
www.scandikitchen.co.uk/
Hej! We're ScandiKitchen - the home of Scandinavian food in the UK. All your favourite brands from Denmark, Finland, Sweden and Norway in store and online.
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.scandikitchen.co.uk/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.scandikitchen.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.scandikitchen.co.uk/ | description | Hej! We're ScandiKitchen - the home of Scandinavian food in the UK. All your favourite brands from Denmark, Finland, Sweden and Norway in store and online. |
| www.scandikitchen.co.uk/ | twitter:card | summary |
| www.scandikitchen.co.uk/ | twitter:site | @Scanditwitchen |
| www.scandikitchen.co.uk/ | twitter:label1 | Est. reading time |
| www.scandikitchen.co.uk/ | twitter:data1 | 1 minute |
| www.scandikitchen.co.uk/ | google-site-verification | WGM5cACI9lG8X_FPN1PCi6r1KfkKTcd27jTqmXEuTWw |
| www.scandikitchen.co.uk/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.scandikitchen.co.uk/ | msapplication-tileimage | https://www.scandikitchen.co.uk/wp-content/uploads/2021/04/cropped-ScandiKitchen-Red-Lg-copy-2-300x300.png |
| www.scandikitchen.co.uk/shop-landing/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.scandikitchen.co.uk/shop-landing/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.scandikitchen.co.uk/shop-landing/ | description | Order from our UK-based grocery store. Your favourite food from Sweden, Denmark and Norway shipped to your home. Next day, UK-wide delivery. |
| www.scandikitchen.co.uk/shop-landing/ | twitter:card | summary |
| www.scandikitchen.co.uk/shop-landing/ | twitter:site | @Scanditwitchen |
| www.scandikitchen.co.uk/shop-landing/ | twitter:label1 | Est. reading time |
| www.scandikitchen.co.uk/shop-landing/ | twitter:data1 | 1 minute |
| www.scandikitchen.co.uk/shop-landing/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.scandikitchen.co.uk/shop-landing/ | msapplication-tileimage | https://www.scandikitchen.co.uk/wp-content/uploads/2021/04/cropped-ScandiKitchen-Red-Lg-copy-2-300x300.png |
| www.scandikitchen.co.uk/my-account/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.scandikitchen.co.uk/my-account/ | robots | noindex, nofollow |
| www.scandikitchen.co.uk/my-account/ | twitter:card | summary |
| www.scandikitchen.co.uk/my-account/ | twitter:site | @Scanditwitchen |
| www.scandikitchen.co.uk/my-account/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.scandikitchen.co.uk/my-account/ | msapplication-tileimage | https://www.scandikitchen.co.uk/wp-content/uploads/2021/04/cropped-ScandiKitchen-Red-Lg-copy-2-300x300.png |
| www.scandikitchen.co.uk/my-account/.../ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.scandikitchen.co.uk/my-account/.../ | robots | noindex, nofollow |
| www.scandikitchen.co.uk/my-account/.../ | twitter:card | summary |
| www.scandikitchen.co.uk/my-account/.../ | twitter:site | @Scanditwitchen |
| www.scandikitchen.co.uk/my-account/.../ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.scandikitchen.co.uk/my-account/.../ | msapplication-tileimage | https://www.scandikitchen.co.uk/wp-content/uploads/2021/04/cropped-ScandiKitchen-Red-Lg-copy-2-300x300.png |
| www.scandikitchen.co.uk/cart/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.scandikitchen.co.uk/cart/ | robots | noindex, follow |
| www.scandikitchen.co.uk/cart/ | twitter:card | summary |
| www.scandikitchen.co.uk/cart/ | twitter:site | @Scanditwitchen |
| www.scandikitchen.co.uk/cart/ | twitter:label1 | Est. reading time |
| www.scandikitchen.co.uk/cart/ | twitter:data1 | 1 minute |
| www.scandikitchen.co.uk/cart/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.scandikitchen.co.uk/cart/ | msapplication-tileimage | https://www.scandikitchen.co.uk/wp-content/uploads/2021/04/cropped-ScandiKitchen-Red-Lg-copy-2-300x300.png |
Internal links7.7
- 60 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images7.8
100% of images have a clearly defined size
110 images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- 2 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.scandikitchen.co.uk/.../Malaco_logo-620x632.webp unknown www.scandikitchen.co.uk/.../BUBS-logo-2-620x568.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 110 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content8.8
Rendering Chart...
- This website has an average of 586 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.scandikitchen.co.uk/ | 7534 | 1083 |
| www.scandikitchen.co.uk/shop-landing/ | 4297 | 588 |
| www.scandikitchen.co.uk/my-account/ | 3121 | 424 |
| www.scandikitchen.co.uk/my-account/.../ | 3056 | 416 |
| www.scandikitchen.co.uk/cart/ | 3126 | 419 |
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://scandikitchen.co.uk to http://www.scandikitchen.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Incoming links10.0
34,312 pages link to this website
3,429 domains link to this website
- There are 34,312 pages on 3,429 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
14936Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated May 25, 2023
- It looks like this website was last updated on Thursday, May 25, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |