Nibbler SEO audit for www.smithos.co.uk
Summary
Overall8.0
The overall score for this website.
Accessibility8.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 1:03 PM on Nov 20, 2023 (GMT).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
Popularity1.0
0Estimated monthly organic visitors
- This website appears to have a very low number of monthly website visits each month
Source: Ahrefs
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.smithos.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.smithos.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.smithos.co.uk/ | twitter:card | summary_large_image |
| www.smithos.co.uk/ | twitter:label1 | Estimated reading time |
| www.smithos.co.uk/ | twitter:data1 | 2 minutes |
| www.smithos.co.uk/ | generator | WordPress 5.9.8 |
| www.smithos.co.uk/ | msapplication-tileimage | https://usercontent.one/wp/www.smithos.co.uk/wp-content/uploads/2020/09/Smithos_Master_Pantone.jpg |
| www.smithos.co.uk/why_us/ | viewport | width=device-width, initial-scale=1 |
| www.smithos.co.uk/why_us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.smithos.co.uk/why_us/ | twitter:card | summary_large_image |
| www.smithos.co.uk/why_us/ | twitter:label1 | Estimated reading time |
| www.smithos.co.uk/why_us/ | twitter:data1 | 4 minutes |
| www.smithos.co.uk/why_us/ | generator | WordPress 5.9.8 |
| www.smithos.co.uk/why_us/ | msapplication-tileimage | https://usercontent.one/wp/www.smithos.co.uk/wp-content/uploads/2020/09/Smithos_Master_Pantone.jpg |
| www.smithos.co.uk/who_we_help/ | viewport | width=device-width, initial-scale=1 |
| www.smithos.co.uk/who_we_help/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.smithos.co.uk/who_we_help/ | twitter:card | summary_large_image |
| www.smithos.co.uk/who_we_help/ | twitter:label1 | Estimated reading time |
| www.smithos.co.uk/who_we_help/ | twitter:data1 | 2 minutes |
| www.smithos.co.uk/who_we_help/ | generator | WordPress 5.9.8 |
| www.smithos.co.uk/who_we_help/ | msapplication-tileimage | https://usercontent.one/wp/www.smithos.co.uk/wp-content/uploads/2020/09/Smithos_Master_Pantone.jpg |
| www.smithos.co.uk/how_we_work/ | viewport | width=device-width, initial-scale=1 |
| www.smithos.co.uk/how_we_work/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.smithos.co.uk/how_we_work/ | twitter:card | summary_large_image |
| www.smithos.co.uk/how_we_work/ | twitter:label1 | Estimated reading time |
| www.smithos.co.uk/how_we_work/ | twitter:data1 | 4 minutes |
| www.smithos.co.uk/how_we_work/ | generator | WordPress 5.9.8 |
| www.smithos.co.uk/how_we_work/ | msapplication-tileimage | https://usercontent.one/wp/www.smithos.co.uk/wp-content/uploads/2020/09/Smithos_Master_Pantone.jpg |
| www.smithos.co.uk/what_we_do/ | viewport | width=device-width, initial-scale=1 |
| www.smithos.co.uk/what_we_do/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.smithos.co.uk/what_we_do/ | twitter:card | summary_large_image |
| www.smithos.co.uk/what_we_do/ | twitter:label1 | Estimated reading time |
| www.smithos.co.uk/what_we_do/ | twitter:data1 | 3 minutes |
| www.smithos.co.uk/what_we_do/ | generator | WordPress 5.9.8 |
| www.smithos.co.uk/what_we_do/ | msapplication-tileimage | https://usercontent.one/wp/www.smithos.co.uk/wp-content/uploads/2020/09/Smithos_Master_Pantone.jpg |
Headings5.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.smithos.co.uk/ | It's time to stop talking and start acting to make a positive change... | H2 |
| www.smithos.co.uk/ | Your success is our business | H2 |
| www.smithos.co.uk/ | Our services | H2 |
| www.smithos.co.uk/ | Business evolution and transformation | H2 |
| www.smithos.co.uk/ | Executive coaching, mentoring and training | H2 |
| www.smithos.co.uk/ | Business efficienciesand optimisation | H2 |
| www.smithos.co.uk/ | Trusted Advisors | H2 |
| www.smithos.co.uk/ | Why Smithos? | H2 |
| www.smithos.co.uk/ | WHY CHOOSE US? | H2 |
| www.smithos.co.uk/ | How we help | H2 |
| www.smithos.co.uk/ | HOW DO WE DO IT? | H2 |
| www.smithos.co.uk/ | Like our approach? | H2 |
| www.smithos.co.uk/ | Registered address | H2 |
| www.smithos.co.uk/ | Company information | H2 |
| www.smithos.co.uk/ | Contact us | H2 |
| www.smithos.co.uk/ | © Copyright 2020 Smithos - All Rights Reserved | H2 |
| www.smithos.co.uk/why_us/ | Why clients choose to work with us? | H2 |
| www.smithos.co.uk/why_us/ | Are you a frustrated business leader? | H2 |
| www.smithos.co.uk/why_us/ | Are you frustrated having hit a ceiling? | H2 |
| www.smithos.co.uk/why_us/ | Feel you lack control of your business? | H2 |
| www.smithos.co.uk/why_us/ | Seeking improvement in work life balance? | H2 |
| www.smithos.co.uk/why_us/ | Overcoming business challenges | H2 |
| www.smithos.co.uk/why_us/ | Is this you? | H2 |
| www.smithos.co.uk/why_us/ | Registered address | H2 |
| www.smithos.co.uk/why_us/ | Company information | H2 |
| www.smithos.co.uk/why_us/ | Contact us | H2 |
| www.smithos.co.uk/why_us/ | © Copyright 2020 Smithos - All Rights Reserved | H2 |
| www.smithos.co.uk/who_we_help/ | Who we help | H2 |
| www.smithos.co.uk/who_we_help/ | Where are you on your business journey? | H2 |
| www.smithos.co.uk/who_we_help/ | Start Up | H2 |
| www.smithos.co.uk/who_we_help/ | Growth | H2 |
| www.smithos.co.uk/who_we_help/ | Maturity & Expansion | H2 |
| www.smithos.co.uk/who_we_help/ | Sale and Exit | H2 |
| www.smithos.co.uk/who_we_help/ | Like our approach? | H2 |
| www.smithos.co.uk/who_we_help/ | Registered address | H2 |
| www.smithos.co.uk/who_we_help/ | Company information | H2 |
| www.smithos.co.uk/who_we_help/ | Contact us | H2 |
| www.smithos.co.uk/who_we_help/ | © Copyright 2020 Smithos - All Rights Reserved | H2 |
| www.smithos.co.uk/how_we_work/ | How we work | H2 |
| www.smithos.co.uk/how_we_work/ | Approaching success collaboratively | H2 |
| www.smithos.co.uk/how_we_work/ | Appropriate Solutions | H2 |
| www.smithos.co.uk/how_we_work/ | Outcome focused | H2 |
| www.smithos.co.uk/how_we_work/ | Understanding you | H2 |
| www.smithos.co.uk/how_we_work/ | Experience counts | H2 |
| www.smithos.co.uk/how_we_work/ | Our high level process | H2 |
| www.smithos.co.uk/how_we_work/ | Like our approach? | H2 |
| www.smithos.co.uk/how_we_work/ | Registered address | H2 |
| www.smithos.co.uk/how_we_work/ | Company information | H2 |
| www.smithos.co.uk/how_we_work/ | Contact us | H2 |
| www.smithos.co.uk/how_we_work/ | © Copyright 2020 Smithos - All Rights Reserved | H2 |
| www.smithos.co.uk/how_we_work/ | Discovery & dialogue | H4 |
| www.smithos.co.uk/how_we_work/ | Planning & decision to act | H4 |
| www.smithos.co.uk/how_we_work/ | Engagement & implementation | H4 |
| www.smithos.co.uk/how_we_work/ | Measuring success | H4 |
| www.smithos.co.uk/what_we_do/ | What we do with our clients? | H2 |
| www.smithos.co.uk/what_we_do/ | Business Evolution and Transformation | H2 |
| www.smithos.co.uk/what_we_do/ | Business Efficiencies and Optimisation | H2 |
| www.smithos.co.uk/what_we_do/ | Executive Coaching, Mentoring and Training | H2 |
| www.smithos.co.uk/what_we_do/ | Like our approach? | H2 |
| www.smithos.co.uk/what_we_do/ | Registered address | H2 |
| www.smithos.co.uk/what_we_do/ | Company information | H2 |
| www.smithos.co.uk/what_we_do/ | Contact us | H2 |
| www.smithos.co.uk/what_we_do/ | © Copyright 2020 Smithos - All Rights Reserved | H2 |
URL format5.2
4 URLs are less than ideal
- 4 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Images8.0
100% of images have a clearly defined size
35 images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- 35 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Internal links8.5
- 10 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.9
Rendering Chart...
- This website has an average of 574 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.smithos.co.uk/ | 2582 | 380 |
| www.smithos.co.uk/why_us/ | 4206 | 675 |
| www.smithos.co.uk/who_we_help/ | 3462 | 536 |
| www.smithos.co.uk/how_we_work/ | 5560 | 852 |
| www.smithos.co.uk/what_we_do/ | 2940 | 427 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://smithos.co.uk to http://www.smithos.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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