Report for www.starbucksromania.ro
Summary
Overall8.0
The overall score for this website.
Accessibility8.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 8:54 AM on Jun 23, 2022 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.starbucksromania.ro/ro Not detected www.starbucksromania.ro/ro/store-locator Not detected www.starbucksromania.ro/ro/livrari Not detected www.starbucksromania.ro/ro/store-locator?types=starbucks Not detected www.starbucksromania.ro/ro/despre-noi Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
Amount of content4.5
Rendering Chart...
- This website has an average of 181 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- 2 pages of this website have very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| www.starbucksromania.ro/ro | 1259 | 169 |
| www.starbucksromania.ro/ro/store-locator | 283 | 20 |
| www.starbucksromania.ro/ro/livrari | 1127 | 135 |
| www.starbucksromania.ro/ro/store-locator?types=starbucks | 283 | 20 |
| www.starbucksromania.ro/ro/despre-noi | 3604 | 560 |
Headings6.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (5.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links7.4
- 11 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Popularity8.2
1,454,754 Most popular website in the world
This website recently saw a significant increase in popularity.
- This is the 1,454,754 most popular website in the world.
- Over the past 3 months, this website has experienced a significant increase in popularity.
Source: Alexa
URL format8.8
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 4 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://starbucksromania.ro to http://www.starbucksromania.ro. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Incoming links10.0
5,112 pages link to this website
243 domains link to this website
- There are 5,112 pages on 243 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Images10.0
100% of images have a clearly defined size
No images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
Freshness10.0
Last updated June 11, 2022
- It looks like this website was last updated on Saturday, June 11, 2022. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 6/11/22 | www.starbucksromania.ro/ro | Last modified header |
| 6/11/22 | www.starbucksromania.ro/ro/store-locator | Last modified header |
| 6/11/22 | www.starbucksromania.ro/ro/livrari | Last modified header |
| 6/11/22 | www.starbucksromania.ro/ro/store-locator?types=starbucks | Last modified header |
| 6/11/22 | www.starbucksromania.ro/ro/despre-noi | Last modified header |
| 6/1/22 | www.starbucksromania.ro/.../css_AkKd5jZ46ZqNosVSrml4fnuxnX4XnnDEoUzxVszpRcg.css | Last modified header |
| 6/1/22 | www.starbucksromania.ro/.../css_UxPgrt3ZQzo4r_Po1jKbgeFxz6L6XmAhuQ82NOasz9k.css | Last modified header |
| 6/10/22 | www.starbucksromania.ro/.../seckit.no_body.css | Last modified header |
| 6/10/22 | www.starbucksromania.ro/.../seckit.noscript_tag.css | Last modified header |
| 6/1/22 | www.starbucksromania.ro/.../css_kJggyBPOaaSQ5Ib7JNnWxob4oVyY_WpHc-U5MW2j0mA.css | Last modified header |
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |