Nibbler SEO audit for www.stratfordorthodontics.co.uk
Summary
Overall7.1
The overall score for this website.
Accessibility8.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.2
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 2 pages from this website at 8:51 AM on May 29, 2023 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
Printability0.0
0% of pages are optimized for printing
- 2 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.stratfordorthodontics.co.uk/ Not detected www.stratfordorthodontics.co.uk/pages/cookie-policy Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links1.4
- 24 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images2.1
90% of images have a clearly defined size
1 image is being resized by the browser
- Some images (10.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 46 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
Image URL Format Page URL www.facebook.com/tr...&noscript=1 gif www.stratfordorthodontics.co.uk/
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Analytics5.0
50% of pages use analytics
Multiple Analytics Solutions
- 50.0% of this website is using some form of analytics software but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Analytics Software Found
| Software Name |
| Google Analytics |
Popularity5.0
148Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Incoming links6.6
93 pages link to this website
14 domains link to this website
- There are 93 pages on 14 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking. This count may not include links which are hard to find or have been added recently.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Headings8.5
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Almost all headings (77.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| www.stratfordorthodontics.co.uk/ | Stratford Orthodontics  | H1 |
| www.stratfordorthodontics.co.uk/ | 2023 Diamond II Invisalign Provider | H2 |
| www.stratfordorthodontics.co.uk/ | Gallery | H2 |
| www.stratfordorthodontics.co.uk/ | Our Smile Achievements | H2 |
| www.stratfordorthodontics.co.uk/ | 2023 Diamond II Invisalign Provider | H3 |
| www.stratfordorthodontics.co.uk/ | We're in the top 1% of the U.K's Invisalign Specialists! | H4 |
| www.stratfordorthodontics.co.uk/ | "The quality of service I received is unparalleled to previous dental care experiences. All of the staff, from receptionist to my orthodontist, George, were very friendly and went out of their way to make me feel comfortable" | H4 |
| www.stratfordorthodontics.co.uk/ | Photos from our Stratford Upon Avon surgery. | H4 |
| www.stratfordorthodontics.co.uk/ | Every smile is unique. We tailor our treatment so its works for you. No pushy sales, just results that speak for themselves. These are pictures of our patients and their beautiful smiles. | H4 |
| www.stratfordorthodontics.co.uk/ | Â | H5 |
| www.stratfordorthodontics.co.uk/pages/cookie-policy | Cookie Policy | H1 |
| www.stratfordorthodontics.co.uk/pages/cookie-policy | What Are Cookies? | H2 |
| www.stratfordorthodontics.co.uk/pages/cookie-policy | Our Cookies | H2 |
| www.stratfordorthodontics.co.uk/pages/cookie-policy | Third-Party Cookies | H2 |
| www.stratfordorthodontics.co.uk/pages/cookie-policy | Managing Cookies | H2 |
| www.stratfordorthodontics.co.uk/pages/cookie-policy | General | H2 |
Server behavior9.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://stratfordorthodontics.co.uk to http://www.stratfordorthodontics.co.uk. This is ideal.
Amount of content9.3
Rendering Chart...
- This website has an average of 1,339 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.stratfordorthodontics.co.uk/ | 13648 | 2200 |
| www.stratfordorthodontics.co.uk/pages/cookie-policy | 3241 | 477 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Meta tags10.0
This is how this website will look in Google search listings:
Stratford Orthodontics
www.stratfordorthodontics.co.uk/
Warwickshires only Diamond Invisalign Provider. A Specialist Orthodontic Centre of Excellence. Invisalign, Private and NHS Treatments Available.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.stratfordorthodontics.co.uk/ | viewport | width=device-width,initial-scale=1.0,user-scalable=yes,minimum-scale=1.0,maximum-scale=3.0 |
| www.stratfordorthodontics.co.uk/ | theme-color | #ffffff |
| www.stratfordorthodontics.co.uk/ | twitter:card | summary_large_image |
| www.stratfordorthodontics.co.uk/ | twitter:title | Stratford Orthodontics |
| www.stratfordorthodontics.co.uk/ | twitter:description | Warwickshires only Diamond Invisalign Provider. A Specialist Orthodontic Centre of Excellence. Invisalign, Private and NHS Treatments Available. |
| www.stratfordorthodontics.co.uk/ | twitter:image | https://user-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_630,w_1200,f_auto,q_auto/857618/692948_643843.png |
| www.stratfordorthodontics.co.uk/ | description | Warwickshires only Diamond Invisalign Provider. A Specialist Orthodontic Centre of Excellence. Invisalign, Private and NHS Treatments Available. |
| www.stratfordorthodontics.co.uk/ | support-helper | {"permalink":"strortho1","id":10962300} |
| www.stratfordorthodontics.co.uk/ | google-site-verification | |
| www.stratfordorthodontics.co.uk/ | asset-url | https://static-assets.strikinglycdn.com |
| www.stratfordorthodontics.co.uk/pages/cookie-policy | viewport | width=device-width, initial-scale=1 |
| www.stratfordorthodontics.co.uk/pages/cookie-policy | apple-itunes-app | app-id=892299884 |
| www.stratfordorthodontics.co.uk/pages/cookie-policy | description | Learn about our site's cookie policy, why we use cookies, and how to manage and delete cookies. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.stratfordorthodontics.co.uk/ | Content-Type | text/html; charset=UTF-8 |
| www.stratfordorthodontics.co.uk/pages/cookie-policy | Content-Type | text/html; charset=UTF-8 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated May 24, 2023
- It looks like this website was last updated on Wednesday, May 24, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 7/1/07 | www.stratfordorthodontics.co.uk/ | Body text |
| 7/1/18 | www.stratfordorthodontics.co.uk/ | Body text |
| 5/24/23 | www.stratfordorthodontics.co.uk/pages/cookie-policy | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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