Nibbler SEO audit for www.sunlife.co.uk
Summary
Overall9.8
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.7
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 7:27 AM on Sep 18, 2023 (BST).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Images8.6
18% of images have a clearly defined size
7 images are being resized by the browser
- Most images (82.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.sunlife.co.uk/.../125-yellow-roundel-biggest-gift-offer-ends-24-october.svg unavailable www.sunlife.co.uk/.../ unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 7 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
Image URL HTTP status code Page URL www.sunlife.co.uk/.../125-yellow-roundel-biggest-gift-offer-ends-24-october.svg 404
- Check any images which could not be downloaded and fix them if necessary.
Amount of content9.2
Rendering Chart...
- This website has an average of 1,917 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.sunlife.co.uk/ | 8188 | 1315 |
| www.sunlife.co.uk/customer-support/.../ | 1780 | 246 |
| www.sunlife.co.uk/contact-us/ | 2552 | 384 |
| www.sunlife.co.uk/over-50-life-insurance/ | 19562 | 3329 |
| www.sunlife.co.uk/.../ | 24483 | 4312 |
Internal links9.6
- 7 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://sunlife.co.uk to http://www.sunlife.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
| URL | Heading | Level |
| www.sunlife.co.uk/ | Simple. Certain. SunLife. | H1 |
| www.sunlife.co.uk/ | Protect your world, plan your future and enjoy lifelong peace of mind with SunLife | H2 |
| www.sunlife.co.uk/ | Most popular stories | H2 |
| www.sunlife.co.uk/ | Most popular stories | H2 |
| www.sunlife.co.uk/ | Most popular stories | H2 |
| www.sunlife.co.uk/ | The UK’s Number 1 | H2 |
| www.sunlife.co.uk/ | Our roots go back over 200 years | H2 |
| www.sunlife.co.uk/ | Sources and information | H2 |
| www.sunlife.co.uk/ | How to make money in retirement | H3 |
| www.sunlife.co.uk/ | Retired and in debt? Here's what you need to know... | H3 |
| www.sunlife.co.uk/ | The cost of dying? It may surprise you | H3 |
| www.sunlife.co.uk/ | How over 50s life insurance works | H3 |
| www.sunlife.co.uk/ | The last words of the rich and famous | H3 |
| www.sunlife.co.uk/ | What you should know before agreeing to early inheritance | H3 |
| www.sunlife.co.uk/ | A simple guide to retirement – what you need to know | H3 |
| www.sunlife.co.uk/ | Music to go out to – most popular funeral songs | H3 |
| www.sunlife.co.uk/ | The price of a home in Britain then and now | H3 |
| www.sunlife.co.uk/ | How to make money in retirement | H3 |
| www.sunlife.co.uk/ | Retired and in debt? Here's what you need to know... | H3 |
| www.sunlife.co.uk/ | The cost of dying? It may surprise you | H3 |
| www.sunlife.co.uk/ | How over 50s life insurance works | H3 |
| www.sunlife.co.uk/ | The last words of the rich and famous | H3 |
| www.sunlife.co.uk/ | What you should know before agreeing to early inheritance | H3 |
| www.sunlife.co.uk/ | A simple guide to retirement – what you need to know | H3 |
| www.sunlife.co.uk/ | Music to go out to – most popular funeral songs | H3 |
| www.sunlife.co.uk/ | The price of a home in Britain then and now | H3 |
| www.sunlife.co.uk/customer-support/.../ | Make a claim | H1 |
| www.sunlife.co.uk/customer-support/.../ | Life insurance and funeral cover | H3 |
| www.sunlife.co.uk/customer-support/.../ | Other types of insurance | H3 |
| www.sunlife.co.uk/contact-us/ | Contact us | H1 |
| www.sunlife.co.uk/contact-us/ | Help with an existing policy or plan | H2 |
| www.sunlife.co.uk/contact-us/ | Help taking out a new plan | H2 |
| www.sunlife.co.uk/contact-us/ | Give us feedback or make a complaint | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Over 50s life insurance | H1 |
| www.sunlife.co.uk/over-50-life-insurance/ | What is over 50s life insurance? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | How over 50s life insurance works | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Why choose SunLife for over 50s insurance? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Important to know | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Compare over 50s life insurance | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Your exclusive SunLife welcome gift | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | How much could you leave for your loved ones? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | How much cover do I need? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Claim your free over 50s life insurance guide | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Watch Carol explain over 50s life cover | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | More on over 50s plan features and options | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | How you're protected with Accidental Death Benefit | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Claim an extra £250 with the Funeral Benefit Option | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | What is over 60s life insurance? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Over 50s plan eligibility and documents | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Already a customer? Get help here | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Answers to your questions | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | How much does over 50s life insurance cost? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Will my life insurance payments ever go up? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Do I need a medical? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Can I have a joint over 50s plan? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Can I cancel my over 50s plan? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Can I cash in my over 50s life insurance? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | When do I stop paying my monthly payments? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | When will I get my free welcome gift? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Can you tell me more about the Big Cash Draw? | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Video Modal | H2 |
| www.sunlife.co.uk/over-50-life-insurance/ | Key features of over 50s life insurance | H3 |
| www.sunlife.co.uk/over-50-life-insurance/ | Over 50s plan comparison table | H3 |
| www.sunlife.co.uk/over-50-life-insurance/ | Over 50s life insurance calculator | H3 |
| www.sunlife.co.uk/over-50-life-insurance/ | Choosing the right amount of cover. | H3 |
| www.sunlife.co.uk/over-50-life-insurance/ | What is Accidental Death Benefit | H3 |
| www.sunlife.co.uk/over-50-life-insurance/ | What is the Funeral Benefit Option? | H3 |
| www.sunlife.co.uk/over-50-life-insurance/ | Over 60s life insurance | H3 |
| www.sunlife.co.uk/over-50-life-insurance/ | Are you eligible for over 50 life insurance? | H3 |
| www.sunlife.co.uk/over-50-life-insurance/ | Policy documents | H3 |
| www.sunlife.co.uk/over-50-life-insurance/ | How to make a claim | H3 |
| www.sunlife.co.uk/over-50-life-insurance/ | How to make a change | H3 |
| www.sunlife.co.uk/over-50-life-insurance/ | Top up your plan | H3 |
| www.sunlife.co.uk/over-50-life-insurance/ | Sources and Information | H3 |
| www.sunlife.co.uk/over-50-life-insurance/ | Comparing over 50s plans from other popular providers | H4 |
| www.sunlife.co.uk/over-50-life-insurance/ | Using your payout to cover funeral costs | H4 |
| www.sunlife.co.uk/over-50-life-insurance/ | Legal and regulatory information | H4 |
| www.sunlife.co.uk/over-50-life-insurance/ | Who are SunLife and who provides the SunLife Guaranteed Over 50 Plans? | H5 |
| www.sunlife.co.uk/over-50-life-insurance/ | Who provides the Funeral Benefit Option? | H5 |
| www.sunlife.co.uk/.../ | A complete guide to over 50s life insurance | H1 |
| www.sunlife.co.uk/.../ | What is over 50s life insurance? | H2 |
| www.sunlife.co.uk/.../ | How does over 50s life insurance work? | H2 |
| www.sunlife.co.uk/.../ | What are the pros and cons of over 50s life insurance? | H2 |
| www.sunlife.co.uk/.../ | What are the pros and cons of over 50s life insurance? | H2 |
| www.sunlife.co.uk/.../ | Pros | H2 |
| www.sunlife.co.uk/.../ | Cons | H2 |
| www.sunlife.co.uk/.../ | Frequently asked questions | H2 |
| www.sunlife.co.uk/.../ | Key terms to understand | H2 |
| www.sunlife.co.uk/.../ | Where to get financial advice | H2 |
| www.sunlife.co.uk/.../ | You might also like | H2 |
| www.sunlife.co.uk/.../ | It's yours to keep | H3 |
| www.sunlife.co.uk/.../ | Get the facts at your fingertips | H3 |
| www.sunlife.co.uk/.../ | Thank you | H3 |
| www.sunlife.co.uk/.../ | On this page | H3 |
| www.sunlife.co.uk/.../ | 1. Guaranteed acceptance with no medical | H3 |
| www.sunlife.co.uk/.../ | 2. Fixed monthly premium | H3 |
| www.sunlife.co.uk/.../ | 3. Guaranteed cash lump sum | H3 |
| www.sunlife.co.uk/.../ | 4. Your age | H3 |
| www.sunlife.co.uk/.../ | Pros | H3 |
| www.sunlife.co.uk/.../ | Cons | H3 |
| www.sunlife.co.uk/.../ | Q: Why do people take out over 50s life insurance? | H3 |
| www.sunlife.co.uk/.../ | Q: Are over 50 plans worth it? | H3 |
| www.sunlife.co.uk/.../ | Q: How can I ensure my family get the money when I die? | H3 |
| www.sunlife.co.uk/.../ | Q: What is the best over 50s life insurance? | H3 |
| www.sunlife.co.uk/.../ | Q: What are the alternatives to over 50s life insurance? | H3 |
| www.sunlife.co.uk/.../ | Q: What are the differences between over 50s life insurance and funeral plans? | H3 |
| www.sunlife.co.uk/.../ | Q: What is term life insurance? | H3 |
| www.sunlife.co.uk/.../ | Accidental death benefit | H3 |
| www.sunlife.co.uk/.../ | Arrears | H3 |
| www.sunlife.co.uk/.../ | Assurance | H3 |
| www.sunlife.co.uk/.../ | Beneficiary/Beneficiaries | H3 |
| www.sunlife.co.uk/.../ | Cover | H3 |
| www.sunlife.co.uk/.../ | Estate | H3 |
| www.sunlife.co.uk/.../ | Fixed (e.g. fixed premium/fixed cash sum) | H3 |
| www.sunlife.co.uk/.../ | Funeral Benefit Option | H3 |
| www.sunlife.co.uk/.../ | Guaranteed acceptance | H3 |
| www.sunlife.co.uk/.../ | Inflation | H3 |
| www.sunlife.co.uk/.../ | Life assured | H3 |
| www.sunlife.co.uk/.../ | Moratorium | H3 |
| www.sunlife.co.uk/.../ | Non-medical insurance | H3 |
| www.sunlife.co.uk/.../ | Policy | H3 |
| www.sunlife.co.uk/.../ | Policy documents | H3 |
| www.sunlife.co.uk/.../ | Policyholider | H3 |
| www.sunlife.co.uk/.../ | Premium | H3 |
| www.sunlife.co.uk/.../ | Sum assured | H3 |
| www.sunlife.co.uk/.../ | Written in trust | H3 |
| www.sunlife.co.uk/.../ | Underwritten | H3 |
| www.sunlife.co.uk/.../ | Whole of life cover | H3 |
Meta tags10.0
This is how this website will look in Google search listings:
Over 50 Life Insurance, Equity Release, Funeral Cover | SunLife
www.sunlife.co.uk/
SunLife is a financial services company best known for our range of fuss-free products and services for people aged 50 and over. Welcome to life after 50!
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.sunlife.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| www.sunlife.co.uk/ | format-detection | telephone=no |
| www.sunlife.co.uk/ | viewport | width=device-width |
| www.sunlife.co.uk/ | description | SunLife is a financial services company best known for our range of fuss-free products and services for people aged 50 and over. Welcome to life after 50! |
| www.sunlife.co.uk/ | fb:app_id | 908130545886313 |
| www.sunlife.co.uk/ | og:site_name | SunLife |
| www.sunlife.co.uk/ | og:type | website |
| www.sunlife.co.uk/ | og:local | en_GB |
| www.sunlife.co.uk/ | twitter:site:id | 833426197 |
| www.sunlife.co.uk/ | twitter:site | @SunLifeUK |
| www.sunlife.co.uk/ | msvalidate.01 | 306A493176C860C98DFE585AC341BDB7 |
| www.sunlife.co.uk/ | google-site-verification | l1tq6rl3vqQXeWsi55YRHI9j-9TMV0hlLbEOmfHsT50 |
| www.sunlife.co.uk/ | format-detection | telephone=no |
| www.sunlife.co.uk/ | facebook-domain-verification | h79cdxh3jn62fctiwe0f98jg38c95q |
| www.sunlife.co.uk/ | google-site-verification | l1tq6rl3vqQXeWsi55YRHI9j-9TMV0hlLbEOmfHsT50 |
| www.sunlife.co.uk/customer-support/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.sunlife.co.uk/customer-support/.../ | format-detection | telephone=no |
| www.sunlife.co.uk/customer-support/.../ | viewport | width=device-width |
| www.sunlife.co.uk/customer-support/.../ | description | To find out how to make a claim, visit the official SunLife website today. |
| www.sunlife.co.uk/customer-support/.../ | fb:app_id | 908130545886313 |
| www.sunlife.co.uk/customer-support/.../ | og:site_name | SunLife |
| www.sunlife.co.uk/customer-support/.../ | og:type | website |
| www.sunlife.co.uk/customer-support/.../ | og:local | en_GB |
| www.sunlife.co.uk/customer-support/.../ | twitter:site:id | 833426197 |
| www.sunlife.co.uk/customer-support/.../ | twitter:site | @SunLifeUK |
| www.sunlife.co.uk/contact-us/ | viewport | width=device-width, initial-scale=1.0 |
| www.sunlife.co.uk/contact-us/ | format-detection | telephone=no |
| www.sunlife.co.uk/contact-us/ | viewport | width=device-width |
| www.sunlife.co.uk/contact-us/ | description | To find out how to contact us, visit the official SunLife.co.uk website today or call us on 0800 008 6060. |
| www.sunlife.co.uk/contact-us/ | fb:app_id | 908130545886313 |
| www.sunlife.co.uk/contact-us/ | og:site_name | SunLife |
| www.sunlife.co.uk/contact-us/ | og:type | website |
| www.sunlife.co.uk/contact-us/ | og:local | en_GB |
| www.sunlife.co.uk/contact-us/ | og:image | https://www.sunlife.co.uk/siteassets/images/svgs/logos/sunlife-logo.svg |
| www.sunlife.co.uk/contact-us/ | twitter:site:id | 833426197 |
| www.sunlife.co.uk/contact-us/ | twitter:site | @SunLifeUK |
| www.sunlife.co.uk/over-50-life-insurance/ | viewport | width=device-width, initial-scale=1.0 |
| www.sunlife.co.uk/over-50-life-insurance/ | format-detection | telephone=no |
| www.sunlife.co.uk/over-50-life-insurance/ | viewport | width=device-width |
| www.sunlife.co.uk/over-50-life-insurance/ | description | Find a guaranteed Over 50 Life Insurance Plan with SunLife - No Medical Questions ✓ Guaranteed Financial Protection ✓ Free Gift worth £125 ✓ |
| www.sunlife.co.uk/over-50-life-insurance/ | fb:app_id | 908130545886313 |
| www.sunlife.co.uk/over-50-life-insurance/ | og:site_name | SunLife |
| www.sunlife.co.uk/over-50-life-insurance/ | og:type | website |
| www.sunlife.co.uk/over-50-life-insurance/ | og:local | en_GB |
| www.sunlife.co.uk/over-50-life-insurance/ | og:image | https://www.sunlife.co.uk/siteassets/images/gof-images/grandparents-and-grandson-outside-v3.jpg |
| www.sunlife.co.uk/over-50-life-insurance/ | twitter:site:id | 833426197 |
| www.sunlife.co.uk/over-50-life-insurance/ | twitter:site | @SunLifeUK |
| www.sunlife.co.uk/over-50-life-insurance/ | format-detection | telephone=no |
| www.sunlife.co.uk/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.sunlife.co.uk/.../ | format-detection | telephone=no |
| www.sunlife.co.uk/.../ | viewport | width=device-width |
| www.sunlife.co.uk/.../ | description | Over 50 life insurance is an affordable type of life cover for anyone over 50. You pay a monthly premium and the policy pays out a cash lump sum when you die. |
| www.sunlife.co.uk/.../ | fb:app_id | 908130545886313 |
| www.sunlife.co.uk/.../ | og:site_name | SunLife |
| www.sunlife.co.uk/.../ | og:type | website |
| www.sunlife.co.uk/.../ | og:local | en_GB |
| www.sunlife.co.uk/.../ | og:title | Your Simple Guide To Over 50 Life Insurance | SunLife |
| www.sunlife.co.uk/.../ | og:description | You'll find everything you want to know, and need to know, about life insurance for the over 50s in this simple and straightforward guide. |
| www.sunlife.co.uk/.../ | og:image | https://www.sunlife.co.uk/siteassets/images/articles/article-gof/gof-guide/grandparents-on-the-beach-smiling-with-family.jpg |
| www.sunlife.co.uk/.../ | twitter:site:id | 833426197 |
| www.sunlife.co.uk/.../ | twitter:site | @SunLifeUK |
| www.sunlife.co.uk/.../ | twitter:image:src | https://www.sunlife.co.uk/siteassets/images/articles/article-gof/gof-guide/grandparents-on-the-beach-smiling-with-family.jpg |
| www.sunlife.co.uk/.../ | twitter:title | Your Simple Guide To Over 50 Life Insurance | SunLife |
| www.sunlife.co.uk/.../ | twitter:description | You'll find everything you want to know, and need to know, about life insurance for the over 50s in this simple and straightforward guide. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.sunlife.co.uk/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.sunlife.co.uk/customer-support/.../ | X-UA-Compatible | IE=edge,chrome=1 |
| www.sunlife.co.uk/contact-us/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.sunlife.co.uk/over-50-life-insurance/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.sunlife.co.uk/.../ | X-UA-Compatible | IE=edge,chrome=1 |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
124907Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated August 24, 2023
- It looks like this website was last updated on Thursday, August 24, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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