Nibbler SEO audit for www.travel-solutions.co.uk

Summary

Overall7.9

The overall score for this website.

Accessibility9.1

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

• URL format5.2
• Headings9.0
• Internal links9.1
• Mobile 10
• Page titles 10

Experience9.0

How satisfying the website is likely to be for users.

The following tests contribute to this score:

• URL format5.2
• Server behavior7.0
• Images8.0
• Amount of content8.8
• Internal links9.1
• Mobile 10
• Printability 10
• Popularity 10
• Freshness 10

Marketing7.8

How well marketed and popular the website is.

The following tests contribute to this score:

• Analytics0.0
• Meta tags3.6
• Amount of content8.8
• Headings9.0
• Internal links9.1
• Page titles 10
• Popularity 10
• Freshness 10

Technology8.1

How well designed and built the website is.

The following tests contribute to this score:

• Meta tags3.6
• URL format5.2
• Server behavior7.0
• Images8.0
• Headings9.0
• Internal links9.1
• Mobile 10
• Printability 10

Nibbler tested a sample of 5 pages from this website at 5:30 AM on Sep 18, 2023 (BST).

Retest

Top priorities for website improvement

• Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
• Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
• Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)