Nibbler SEO audit for www.weareserious.co.uk
Summary
Overall7.3
The overall score for this website.
Accessibility8.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.9
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:49 AM on Mar 17, 2023 (GMT).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links0.0
- 78 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.weareserious.co.uk/ Not detected www.weareserious.co.uk/gallery Not detected www.weareserious.co.uk/meet-the-team Not detected www.weareserious.co.uk/news-events Not detected www.weareserious.co.uk/jargon-buster Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Popularity1.0
67Estimated monthly organic visitors
- This website appears to have a very low number of monthly website visits each month
Source: Ahrefs
Twitter8.2
This website is linked with the Twitter account @seriouswm
This website's Twitter account has
294 followers
- This website was found to link the Twitter account Serious Waste Management (@seriouswm).
- This website's Twitter account has made 191 tweets to 294 followers.
- Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.
Source: Twitter
Images8.2
91% of images have a clearly defined size
31 images are being resized by the browser
- Some images (9.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 31 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content8.2
Rendering Chart...
- This website has an average of 661 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.weareserious.co.uk/ | 4767 | 720 |
| www.weareserious.co.uk/gallery | 1512 | 188 |
| www.weareserious.co.uk/meet-the-team | 1825 | 230 |
| www.weareserious.co.uk/news-events | 12607 | 1997 |
| www.weareserious.co.uk/jargon-buster | 1184 | 168 |
Server behavior9.1
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- Adding or removing a trailing slash to all URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- This website uses a temporary (HTTP 302) redirect from http://weareserious.co.uk to http://www.weareserious.co.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Headings9.5
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Many headings (10.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| serious waste management | OK |
| serious gallery | OK |
| serious team | OK |
| serious updates | OK |
| serious jargon buster | OK |
Incoming links10.0
885 pages link to this website
87 domains link to this website
- There are 885 pages on 87 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Meta tags10.0
This is how this website will look in Google search listings:
serious waste management
www.weareserious.co.uk/
a complete wastewater and grease control service to domestic and commercial customers nationwide.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.weareserious.co.uk/ | viewport | initial-scale=1, minimum-scale=1, maximum-scale=5, viewport-fit=cover |
| www.weareserious.co.uk/ | apple-mobile-web-app-capable | yes |
| www.weareserious.co.uk/ | keywords | serious, serious waste management, waste, waste management, cesspool, soakaway, septic tank, desludging, pump station, sewage treatment plant, grease trap, we are serious |
| www.weareserious.co.uk/ | description | a complete wastewater and grease control service to domestic and commercial customers nationwide. |
| www.weareserious.co.uk/ | googlebot | all |
| www.weareserious.co.uk/ | ahrefs-site-verification | 2fc38d64a614dd340316be2339a757f82bdf28d8b46118fa93f6f5f5110ccec6 |
| www.weareserious.co.uk/ | twitter:card | summary |
| www.weareserious.co.uk/ | twitter:title | serious waste management |
| www.weareserious.co.uk/ | twitter:description | a complete wastewater and grease control service to domestic and commercial customers nationwide. |
| www.weareserious.co.uk/ | twitter:image | https://le-cdn.website-editor.net/s/7d104f57d29143f39b71f82dea2d860a/dms3rep/multi/opt/Square+Logo-1920w.png?Expires=1680862949&Signature=aE-xg-CDd2KDreYnrWvNjY5kUoFc~iugrqgguQV552YnAXXnnIKzpXnoXLzqoq4-4lCzjCipz~HjHlA4lgB2YUQTVwexAo76BZUl9kWNIddWPpIBSWL~MtrrmRSbTeSmfpl38zUckdkLZ3yL1Ln13bgpXzOEaM50Qa2LjDAMGqv6Gs3AYwgJYC8bRr~Gspu91f0pMr3mJtIgbojYjL685VQEJUC2IzL27JPhbYvXcCc0aedVvpLBf5xTOyyaDX8h1VHq9j6ew3IeTueSw49191Q~TsX8Kcehygs3rvax79EaSDxIbU7ytkkGEbtRsQeM-X2oUCDt9RFq4Yrcp5oWPg__&Key-Pair-Id=K2NXBXLF010TJW |
| www.weareserious.co.uk/gallery | viewport | initial-scale=1, minimum-scale=1, maximum-scale=5, viewport-fit=cover |
| www.weareserious.co.uk/gallery | apple-mobile-web-app-capable | yes |
| www.weareserious.co.uk/gallery | keywords | waste management photos |
| www.weareserious.co.uk/gallery | description | photos and videos of serious at work |
| www.weareserious.co.uk/gallery | googlebot | all |
| www.weareserious.co.uk/gallery | ahrefs-site-verification | 2fc38d64a614dd340316be2339a757f82bdf28d8b46118fa93f6f5f5110ccec6 |
| www.weareserious.co.uk/gallery | twitter:card | summary |
| www.weareserious.co.uk/gallery | twitter:title | serious gallery |
| www.weareserious.co.uk/gallery | twitter:description | photos and videos of serious at work |
| www.weareserious.co.uk/gallery | twitter:image | https://le-cdn.website-editor.net/s/7d104f57d29143f39b71f82dea2d860a/dms3rep/multi/opt/Square+Logo-1920w.png?Expires=1680885949&Signature=Xy9pOwKXtfdttseIFQz5tcyyQhp2oGbpJ2NwqJYz3QxULX83hrmfVRoFR0ofpPBKnlF7HYecmadcDcXprYW3hH7lcYOHnVTeGRLUdN2cfsKXAjfD0pv90Pz~8OuQJ2iFzlNCFTXJlJqWweIrZsHTJTka26GJF1Va8SilQKuzU17rcWYCowzAnKDFi8m0Sf2gpjgIAKir57KEIGSrqadIswNKAnxn-KFGa75LRmsQWxHbsmf7p5BHihy18NxuZ90Ae9pZRJ9ugCIM-wEZxvEdY82kyY9NY1D8I5NxMxf1lMi~UpzL0Ro-eUxsom7DoZhutXcUiy7OTzY64Uz~FDgwkA__&Key-Pair-Id=K2NXBXLF010TJW |
| www.weareserious.co.uk/meet-the-team | viewport | initial-scale=1, minimum-scale=1, maximum-scale=5, viewport-fit=cover |
| www.weareserious.co.uk/meet-the-team | apple-mobile-web-app-capable | yes |
| www.weareserious.co.uk/meet-the-team | keywords | serious waste management team |
| www.weareserious.co.uk/meet-the-team | description | management team of serious |
| www.weareserious.co.uk/meet-the-team | googlebot | all |
| www.weareserious.co.uk/meet-the-team | ahrefs-site-verification | 2fc38d64a614dd340316be2339a757f82bdf28d8b46118fa93f6f5f5110ccec6 |
| www.weareserious.co.uk/meet-the-team | twitter:card | summary |
| www.weareserious.co.uk/meet-the-team | twitter:title | serious team |
| www.weareserious.co.uk/meet-the-team | twitter:description | management team of serious |
| www.weareserious.co.uk/meet-the-team | twitter:image | https://le-cdn.website-editor.net/s/7d104f57d29143f39b71f82dea2d860a/dms3rep/multi/opt/Square+Logo-1920w.png?Expires=1680865482&Signature=ST4TOXHsSGcxyfShNrMnsVkSSfL~zeXQSOJHSVZbBhO1D5kwWJY9W7drFagY-B0cPoxWsM~1Q7R00nGGG-5TTDGLJF4nUDNAyFRgn4QAxLWZroFq8BzsVCFp7~E~DcGb7QjnkWCd4oLt51p7n2wh1HxuBmAOYfyLIvzB8ZExY~pUNID52BusLR9acbxlAPKS3fjzAak771fClr8-170d9e9JTxeQsVGU7yREvSxxRl1CYoWsTiznpPydq29SJqMMhI1nGiZlsGqAs03IrsoY2ZFq0nMhKgq1ouZQ8Wz8Pj9XWZW4~eGDsbSSawx5UYPxUz7IfK71vHrR2DmEHuUXtw__&Key-Pair-Id=K2NXBXLF010TJW |
| www.weareserious.co.uk/news-events | viewport | initial-scale=1, minimum-scale=1, maximum-scale=5, viewport-fit=cover |
| www.weareserious.co.uk/news-events | apple-mobile-web-app-capable | yes |
| www.weareserious.co.uk/news-events | keywords | serious waste management news, events and updates |
| www.weareserious.co.uk/news-events | description | news and events of serious |
| www.weareserious.co.uk/news-events | googlebot | all |
| www.weareserious.co.uk/news-events | ahrefs-site-verification | 2fc38d64a614dd340316be2339a757f82bdf28d8b46118fa93f6f5f5110ccec6 |
| www.weareserious.co.uk/news-events | twitter:card | summary |
| www.weareserious.co.uk/news-events | twitter:title | serious updates |
| www.weareserious.co.uk/news-events | twitter:description | news and events of serious |
| www.weareserious.co.uk/news-events | twitter:image | https://le-cdn.website-editor.net/s/7d104f57d29143f39b71f82dea2d860a/dms3rep/multi/opt/Square+Logo-1920w.png?Expires=1680885949&Signature=Xy9pOwKXtfdttseIFQz5tcyyQhp2oGbpJ2NwqJYz3QxULX83hrmfVRoFR0ofpPBKnlF7HYecmadcDcXprYW3hH7lcYOHnVTeGRLUdN2cfsKXAjfD0pv90Pz~8OuQJ2iFzlNCFTXJlJqWweIrZsHTJTka26GJF1Va8SilQKuzU17rcWYCowzAnKDFi8m0Sf2gpjgIAKir57KEIGSrqadIswNKAnxn-KFGa75LRmsQWxHbsmf7p5BHihy18NxuZ90Ae9pZRJ9ugCIM-wEZxvEdY82kyY9NY1D8I5NxMxf1lMi~UpzL0Ro-eUxsom7DoZhutXcUiy7OTzY64Uz~FDgwkA__&Key-Pair-Id=K2NXBXLF010TJW |
| www.weareserious.co.uk/jargon-buster | viewport | initial-scale=1, minimum-scale=1, maximum-scale=5, viewport-fit=cover |
| www.weareserious.co.uk/jargon-buster | apple-mobile-web-app-capable | yes |
| www.weareserious.co.uk/jargon-buster | keywords | serious, serious waste management, waste, waste management, cesspool, soakaway, septic tank, desludging, pump station, sewage treatment plant, grease trap |
| www.weareserious.co.uk/jargon-buster | description | a complete sewage, grease and wastewater management service to domestic and commercial customers nationwide. |
| www.weareserious.co.uk/jargon-buster | googlebot | all |
| www.weareserious.co.uk/jargon-buster | ahrefs-site-verification | 2fc38d64a614dd340316be2339a757f82bdf28d8b46118fa93f6f5f5110ccec6 |
| www.weareserious.co.uk/jargon-buster | twitter:card | summary |
| www.weareserious.co.uk/jargon-buster | twitter:title | serious jargon buster |
| www.weareserious.co.uk/jargon-buster | twitter:description | a complete sewage, grease and wastewater management service to domestic and commercial customers nationwide. |
| www.weareserious.co.uk/jargon-buster | twitter:image | https://le-cdn.website-editor.net/s/7d104f57d29143f39b71f82dea2d860a/dms3rep/multi/opt/Square+Logo-1920w.png?Expires=1680885949&Signature=Xy9pOwKXtfdttseIFQz5tcyyQhp2oGbpJ2NwqJYz3QxULX83hrmfVRoFR0ofpPBKnlF7HYecmadcDcXprYW3hH7lcYOHnVTeGRLUdN2cfsKXAjfD0pv90Pz~8OuQJ2iFzlNCFTXJlJqWweIrZsHTJTka26GJF1Va8SilQKuzU17rcWYCowzAnKDFi8m0Sf2gpjgIAKir57KEIGSrqadIswNKAnxn-KFGa75LRmsQWxHbsmf7p5BHihy18NxuZ90Ae9pZRJ9ugCIM-wEZxvEdY82kyY9NY1D8I5NxMxf1lMi~UpzL0Ro-eUxsom7DoZhutXcUiy7OTzY64Uz~FDgwkA__&Key-Pair-Id=K2NXBXLF010TJW |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.weareserious.co.uk/ | Content-type | text/html;charset=utf-8 |
| www.weareserious.co.uk/gallery | Content-type | text/html;charset=utf-8 |
| www.weareserious.co.uk/meet-the-team | Content-type | text/html;charset=utf-8 |
| www.weareserious.co.uk/news-events | Content-type | text/html;charset=utf-8 |
| www.weareserious.co.uk/jargon-buster | Content-type | text/html;charset=utf-8 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated February 15, 2023
- It looks like this website was last updated on Wednesday, February 15, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 2/15/23 | www.weareserious.co.uk/news-events | Body text |
| 1/1/15 | www.weareserious.co.uk/news-events | Body text |
| 12/31/14 | www.weareserious.co.uk/news-events | Body text |
| 1/1/20 | www.weareserious.co.uk/news-events | Body text |
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