Nibbler SEO audit for www.wincanton.co.uk
Summary
Overall9.7
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.8
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 12:43 PM on Mar 17, 2023 (GMT).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect. (read more)
Internal links7.4
- 16 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 98 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.wincanton.co.uk/.../winsight-digital Wincanton’s Winsight brings together a suite of technologies, enabling the intelligent and agile decision making required to create a safe and sustainable transport network. Winsight digital www.wincanton.co.uk/ www.wincanton.co.uk/.../shared-user-storage-handling-and-stock-management Flexible shared user storage, handling and stock management from Wincanton is a cost-effective way to manage growth, seasonal peaks and rapid changes in business conditions. Shared user storage, handling and stock management www.wincanton.co.uk/ www.wincanton.co.uk/.../shared-user-transport-network Wincanton’s shared user transport network enables collaboration across loads and distribution schedules, reducing operational overheads at the same time as delivering a sustainable supply chain. Shared user transport network www.wincanton.co.uk/ www.wincanton.co.uk/.../transport-management-control-tower-4pl Wincanton’s Transport Management Control Tower reduces the cost, complexity and compliance burden of transport in supply chains, allowing customers to focus on core competencies. Transport management control tower (4PL) www.wincanton.co.uk/ www.wincanton.co.uk/.../High-volume-eFulfilment Wincanton’s eFulfilment solutions are the perfect platform for your business to thrive in a fast-paced, eCommerce-first environment. With dedicated and shared user facilities incorporating the latest automation technology, we handle everything from goods-in and order picking through to fully branded fulfilment and despatch. High volume eFulfilment www.wincanton.co.uk/ www.wincanton.co.uk/.../returns-management-and-value-recovery Almost a quarter of all online orders result in a return. As so many products will make two journeys, a returns management solution capable of maximising product availability, ensuring visibility and making the process environmentally friendly is vital. Wincanton’s suite of returns management solutions are perfect for the modern eCommerce retailer. Returns management and value recovery www.wincanton.co.uk/ www.wincanton.co.uk/.../people-outsourcing-and-industrial-relations-management Wincanton has a tried and tested approach that delivers reassurance to employers and employees when it comes to compliance during service provision changes. People outsourcing and industrial relations management www.wincanton.co.uk/ www.wincanton.co.uk/.../onevastwarehouse-space-platform With storage space vital for retailers and manufacturers, maximising every sq ft of capacity is essential. oneVASTwarehouse.com exists to unlock underutilised space across the UK by linking buyers and sellers of warehousing and yard storage. oneVASTwarehouse space platform www.wincanton.co.uk/ www.wincanton.co.uk/.../property-selection-design Wincanton’s extensive property management capabilities ensure that you have the right property, in the right location, and it is ready for any supply chain challenge the future may bring. Property selection and design www.wincanton.co.uk/ www.wincanton.co.uk/.../dedicated-outsourced-warehouse-facilities-management Wincanton dedicated outsourced warehouse management and facilities management services save time and resource, managing risk for your organisation. Dedicated outsourced warehouse and facilities management www.wincanton.co.uk/ www.wincanton.co.uk/.../automation The modern retail and manufacturing supply chain is a challenging mix of traditional values and digital innovation. A response to this rapidly changing and complex environment is required; automation holds one of the keys. Automation www.wincanton.co.uk/ www.wincanton.co.uk/.../co-packing-and-repacking Wincanton’s flexible and scalable co-packing and repacking services provide the operational efficiencies and quality control required to ensure promotional activities and seasonal surges are executed successfully. Co-packing and repacking www.wincanton.co.uk/ www.wincanton.co.uk/.../winsight-digital Wincanton’s Winsight brings together a suite of technologies, enabling the intelligent and agile decision making required to create a safe and sustainable transport network. Winsight digital www.wincanton.co.uk/ www.wincanton.co.uk/.../shared-user-transport-network Wincanton’s shared user transport network enables collaboration across loads and distribution schedules, reducing operational overheads at the same time as delivering a sustainable supply chain. Shared user transport network www.wincanton.co.uk/ www.wincanton.co.uk/.../transport-management-control-tower-4pl Wincanton’s Transport Management Control Tower reduces the cost, complexity and compliance burden of transport in supply chains, allowing customers to focus on core competencies. Transport management control tower (4PL) www.wincanton.co.uk/ www.wincanton.co.uk/.../bulk-tanker-transportation From petroleum products and specialist chemicals, through to emergency water and milk, Wincanton’s bulk liquid transportation solutions keep the UK moving. Our solutions are underpinned by dedicated and shared user tanker fleets, Winsight GPS track-and-trace technology and ADR-trained driver colleagues. Bulk tanker transportation www.wincanton.co.uk/ www.wincanton.co.uk/.../people-outsourcing-and-industrial-relations-management Wincanton has a tried and tested approach that delivers reassurance to employers and employees when it comes to compliance during service provision changes. People outsourcing and industrial relations management www.wincanton.co.uk/ www.wincanton.co.uk/.../onevastwarehouse-space-platform With storage space vital for retailers and manufacturers, maximising every sq ft of capacity is essential. oneVASTwarehouse.com exists to unlock underutilised space across the UK by linking buyers and sellers of warehousing and yard storage. oneVASTwarehouse space platform www.wincanton.co.uk/ www.wincanton.co.uk/.../customs-supply-chain-operations With experience and proven credentials in customs and duty management, Wincanton optimises your HMRC processes. Through duty suspended customs and excise warehousing, border clearance support and specialist site operation, all underpinned by our full Authorised Economic Operator (AEO) status, we keep your cross-border supply chains moving securely. Customs supply chain operations www.wincanton.co.uk/ www.wincanton.co.uk/.../property-selection-design Wincanton’s extensive property management capabilities ensure that you have the right property, in the right location, and it is ready for any supply chain challenge the future may bring. Property selection and design www.wincanton.co.uk/ www.wincanton.co.uk/.../specialist-construction-transportation Mechanical offload transportation from Wincanton utilises dedicated and shared user national fleet capabilities, alongside the very latest loading and unloading technologies, to meet customer needs as efficiently, effectively and safely as possible. Specialist construction transportation www.wincanton.co.uk/ www.wincanton.co.uk/.../inbound-supply-chain-logistics Inbound supply chain logistics from Wincanton can consolidate, conform and control the flow of materials for the defence and infrastructure sectors, reducing delays, downtime and costs. Inbound supply chain logistics www.wincanton.co.uk/ www.wincanton.co.uk/.../winsight-supply-chain-integrator-wsci Construction is one of the most complicated and challenging business environments, mega-project infrastructure even more so. WSCI makes even the most complex supply chains visible and transparent, through tracking and reporting. A true game changer that ensures major projects are completed on-time and to budget. Winsight Supply Chain Integrator (WSCI) www.wincanton.co.uk/ www.wincanton.co.uk/.../packaging Unique or unconventional products might demand bespoke solutions, which are sufficiently sophisticated and flexible to accommodate short notice requirements, and swift transportation through challenging situations. Packaging www.wincanton.co.uk/ www.wincanton.co.uk/.../winsight-digital Wincanton’s Winsight brings together a suite of technologies, enabling the intelligent and agile decision making required to create a safe and sustainable transport network. Winsight digital www.wincanton.co.uk/ www.wincanton.co.uk/.../shared-user-storage-handling-and-stock-management Flexible shared user storage, handling and stock management from Wincanton is a cost-effective way to manage growth, seasonal peaks and rapid changes in business conditions. Shared user storage, handling and stock management www.wincanton.co.uk/ www.wincanton.co.uk/.../shared-user-transport-network Wincanton’s shared user transport network enables collaboration across loads and distribution schedules, reducing operational overheads at the same time as delivering a sustainable supply chain. Shared user transport network www.wincanton.co.uk/ www.wincanton.co.uk/.../dark-stores eCommerce is an increasingly important area for all retailers, with lots of consumers shopping online. Wincanton is a ‘dark store’ trailblazer, with its Waitrose facility, the first of its kind in the UK, processing and delivering thousands of online orders each week. Dark stores www.wincanton.co.uk/ www.wincanton.co.uk/.../people-outsourcing-and-industrial-relations-management Wincanton has a tried and tested approach that delivers reassurance to employers and employees when it comes to compliance during service provision changes. People outsourcing and industrial relations management www.wincanton.co.uk/ www.wincanton.co.uk/.../onevastwarehouse-space-platform With storage space vital for retailers and manufacturers, maximising every sq ft of capacity is essential. oneVASTwarehouse.com exists to unlock underutilised space across the UK by linking buyers and sellers of warehousing and yard storage. oneVASTwarehouse space platform www.wincanton.co.uk/ www.wincanton.co.uk/.../grocery-home-delivery The shopper of 2021 is going online for groceries, so new opportunities exist for retailers that embrace the shift. Wincanton’s established expertise in premium home delivery and grocery customer fulfilment centres positions us to offer efficient solutions that match the in-store experience and optimise cost to serve. Grocery home delivery www.wincanton.co.uk/ www.wincanton.co.uk/.../property-selection-design Wincanton’s extensive property management capabilities ensure that you have the right property, in the right location, and it is ready for any supply chain challenge the future may bring. Property selection and design www.wincanton.co.uk/ www.wincanton.co.uk/.../dedicated-outsourced-warehouse-facilities-management Wincanton dedicated outsourced warehouse management and facilities management services save time and resource, managing risk for your organisation. Dedicated outsourced warehouse and facilities management www.wincanton.co.uk/ www.wincanton.co.uk/.../automation The modern retail and manufacturing supply chain is a challenging mix of traditional values and digital innovation. A response to this rapidly changing and complex environment is required; automation holds one of the keys. Automation www.wincanton.co.uk/ www.wincanton.co.uk/.../direct-consumer An accelerated shift away from stores to eCommerce means manufacturers are adopting new strategies to protect business and better meet fluctuating demands. A direct-to-consumer offer with world-class supply chain capabilities right down to the last mile is essential. Direct-to-consumer www.wincanton.co.uk/ www.wincanton.co.uk/.../co-packing-and-repacking Wincanton’s flexible and scalable co-packing and repacking services provide the operational efficiencies and quality control required to ensure promotional activities and seasonal surges are executed successfully. Co-packing and repacking www.wincanton.co.uk/ www.wincanton.co.uk/.../winsight-digital Wincanton’s Winsight brings together a suite of technologies, enabling the intelligent and agile decision making required to create a safe and sustainable transport network. Winsight digital www.wincanton.co.uk/ www.wincanton.co.uk/.../shared-user-storage-handling-and-stock-management Flexible shared user storage, handling and stock management from Wincanton is a cost-effective way to manage growth, seasonal peaks and rapid changes in business conditions. Shared user storage, handling and stock management www.wincanton.co.uk/ www.wincanton.co.uk/.../shared-user-transport-network Wincanton’s shared user transport network enables collaboration across loads and distribution schedules, reducing operational overheads at the same time as delivering a sustainable supply chain. Shared user transport network www.wincanton.co.uk/ www.wincanton.co.uk/.../High-volume-eFulfilment Wincanton’s eFulfilment solutions are the perfect platform for your business to thrive in a fast-paced, eCommerce-first environment. With dedicated and shared user facilities incorporating the latest automation technology, we handle everything from goods-in and order picking through to fully branded fulfilment and despatch. High volume eFulfilment www.wincanton.co.uk/ www.wincanton.co.uk/.../two-person-white-glove-home-delivery Confidently put your brand in Wincanton's hands with our premium ‘white glove’ home delivery solution. Our industry-leading premium service for furniture and large items offers added value through assembly, room of choice delivery and packaging removal. Two-person white glove home delivery www.wincanton.co.uk/ www.wincanton.co.uk/.../dark-stores eCommerce is an increasingly important area for all retailers, with lots of consumers shopping online. Wincanton is a ‘dark store’ trailblazer, with its Waitrose facility, the first of its kind in the UK, processing and delivering thousands of online orders each week. Dark stores www.wincanton.co.uk/ www.wincanton.co.uk/.../returns-management-and-value-recovery Almost a quarter of all online orders result in a return. As so many products will make two journeys, a returns management solution capable of maximising product availability, ensuring visibility and making the process environmentally friendly is vital. Wincanton’s suite of returns management solutions are perfect for the modern eCommerce retailer. Returns management and value recovery www.wincanton.co.uk/ www.wincanton.co.uk/.../people-outsourcing-and-industrial-relations-management Wincanton has a tried and tested approach that delivers reassurance to employers and employees when it comes to compliance during service provision changes. People outsourcing and industrial relations management www.wincanton.co.uk/ www.wincanton.co.uk/.../onevastwarehouse-space-platform With storage space vital for retailers and manufacturers, maximising every sq ft of capacity is essential. oneVASTwarehouse.com exists to unlock underutilised space across the UK by linking buyers and sellers of warehousing and yard storage. oneVASTwarehouse space platform www.wincanton.co.uk/ www.wincanton.co.uk/.../carrier-management-service The modern consumer has high expectations of courier services. Wincanton’s fully managed CMS combines our dedicated supply chain expertise with the latest SaaS delivery management platform from Sorted to manage all aspects of your carrier relationships and deliver the very best customer service. Carrier management service www.wincanton.co.uk/ www.wincanton.co.uk/.../property-selection-design Wincanton’s extensive property management capabilities ensure that you have the right property, in the right location, and it is ready for any supply chain challenge the future may bring. Property selection and design www.wincanton.co.uk/ www.wincanton.co.uk/.../automation The modern retail and manufacturing supply chain is a challenging mix of traditional values and digital innovation. A response to this rapidly changing and complex environment is required; automation holds one of the keys. Automation www.wincanton.co.uk/ www.wincanton.co.uk/who-we-are/at-a-glance At a glance Wincanton is a leading supply chain partner for British business, providing supply chain solutions up and down the country. Read more www.wincanton.co.uk/who-we-are/ www.wincanton.co.uk/who-we-are/our-customers Our customers Wincanton works with some of the world’s most admired brands across industries such as retail, construction, grocery, eCommerce, infrastructure, energy and defence. Here are some testimonials and comments about the services and solutions Wincanton provides. Read more www.wincanton.co.uk/who-we-are/ www.wincanton.co.uk/.../winsight-digital Wincanton’s Winsight brings together a suite of technologies, enabling the intelligent and agile decision making required to create a safe and sustainable transport network. Winsight digital www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../shared-user-storage-handling-and-stock-management Flexible shared user storage, handling and stock management from Wincanton is a cost-effective way to manage growth, seasonal peaks and rapid changes in business conditions. Shared user storage, handling and stock management www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../shared-user-transport-network Wincanton’s shared user transport network enables collaboration across loads and distribution schedules, reducing operational overheads at the same time as delivering a sustainable supply chain. Shared user transport network www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../transport-management-control-tower-4pl Wincanton’s Transport Management Control Tower reduces the cost, complexity and compliance burden of transport in supply chains, allowing customers to focus on core competencies. Transport management control tower (4PL) www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../High-volume-eFulfilment Wincanton’s eFulfilment solutions are the perfect platform for your business to thrive in a fast-paced, eCommerce-first environment. With dedicated and shared user facilities incorporating the latest automation technology, we handle everything from goods-in and order picking through to fully branded fulfilment and despatch. High volume eFulfilment www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../returns-management-and-value-recovery Almost a quarter of all online orders result in a return. As so many products will make two journeys, a returns management solution capable of maximising product availability, ensuring visibility and making the process environmentally friendly is vital. Wincanton’s suite of returns management solutions are perfect for the modern eCommerce retailer. Returns management and value recovery www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../people-outsourcing-and-industrial-relations-management Wincanton has a tried and tested approach that delivers reassurance to employers and employees when it comes to compliance during service provision changes. People outsourcing and industrial relations management www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../onevastwarehouse-space-platform With storage space vital for retailers and manufacturers, maximising every sq ft of capacity is essential. oneVASTwarehouse.com exists to unlock underutilised space across the UK by linking buyers and sellers of warehousing and yard storage. oneVASTwarehouse space platform www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../property-selection-design Wincanton’s extensive property management capabilities ensure that you have the right property, in the right location, and it is ready for any supply chain challenge the future may bring. Property selection and design www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../dedicated-outsourced-warehouse-facilities-management Wincanton dedicated outsourced warehouse management and facilities management services save time and resource, managing risk for your organisation. Dedicated outsourced warehouse and facilities management www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../automation The modern retail and manufacturing supply chain is a challenging mix of traditional values and digital innovation. A response to this rapidly changing and complex environment is required; automation holds one of the keys. Automation www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../co-packing-and-repacking Wincanton’s flexible and scalable co-packing and repacking services provide the operational efficiencies and quality control required to ensure promotional activities and seasonal surges are executed successfully. Co-packing and repacking www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../winsight-digital Wincanton’s Winsight brings together a suite of technologies, enabling the intelligent and agile decision making required to create a safe and sustainable transport network. Winsight digital www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../shared-user-transport-network Wincanton’s shared user transport network enables collaboration across loads and distribution schedules, reducing operational overheads at the same time as delivering a sustainable supply chain. Shared user transport network www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../transport-management-control-tower-4pl Wincanton’s Transport Management Control Tower reduces the cost, complexity and compliance burden of transport in supply chains, allowing customers to focus on core competencies. Transport management control tower (4PL) www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../bulk-tanker-transportation From petroleum products and specialist chemicals, through to emergency water and milk, Wincanton’s bulk liquid transportation solutions keep the UK moving. Our solutions are underpinned by dedicated and shared user tanker fleets, Winsight GPS track-and-trace technology and ADR-trained driver colleagues. Bulk tanker transportation www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../people-outsourcing-and-industrial-relations-management Wincanton has a tried and tested approach that delivers reassurance to employers and employees when it comes to compliance during service provision changes. People outsourcing and industrial relations management www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../onevastwarehouse-space-platform With storage space vital for retailers and manufacturers, maximising every sq ft of capacity is essential. oneVASTwarehouse.com exists to unlock underutilised space across the UK by linking buyers and sellers of warehousing and yard storage. oneVASTwarehouse space platform www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../customs-supply-chain-operations With experience and proven credentials in customs and duty management, Wincanton optimises your HMRC processes. Through duty suspended customs and excise warehousing, border clearance support and specialist site operation, all underpinned by our full Authorised Economic Operator (AEO) status, we keep your cross-border supply chains moving securely. Customs supply chain operations www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../property-selection-design Wincanton’s extensive property management capabilities ensure that you have the right property, in the right location, and it is ready for any supply chain challenge the future may bring. Property selection and design www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../specialist-construction-transportation Mechanical offload transportation from Wincanton utilises dedicated and shared user national fleet capabilities, alongside the very latest loading and unloading technologies, to meet customer needs as efficiently, effectively and safely as possible. Specialist construction transportation www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../inbound-supply-chain-logistics Inbound supply chain logistics from Wincanton can consolidate, conform and control the flow of materials for the defence and infrastructure sectors, reducing delays, downtime and costs. Inbound supply chain logistics www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../winsight-supply-chain-integrator-wsci Construction is one of the most complicated and challenging business environments, mega-project infrastructure even more so. WSCI makes even the most complex supply chains visible and transparent, through tracking and reporting. A true game changer that ensures major projects are completed on-time and to budget. Winsight Supply Chain Integrator (WSCI) www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../packaging Unique or unconventional products might demand bespoke solutions, which are sufficiently sophisticated and flexible to accommodate short notice requirements, and swift transportation through challenging situations. Packaging www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../winsight-digital Wincanton’s Winsight brings together a suite of technologies, enabling the intelligent and agile decision making required to create a safe and sustainable transport network. Winsight digital www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../shared-user-storage-handling-and-stock-management Flexible shared user storage, handling and stock management from Wincanton is a cost-effective way to manage growth, seasonal peaks and rapid changes in business conditions. Shared user storage, handling and stock management www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../shared-user-transport-network Wincanton’s shared user transport network enables collaboration across loads and distribution schedules, reducing operational overheads at the same time as delivering a sustainable supply chain. Shared user transport network www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../dark-stores eCommerce is an increasingly important area for all retailers, with lots of consumers shopping online. Wincanton is a ‘dark store’ trailblazer, with its Waitrose facility, the first of its kind in the UK, processing and delivering thousands of online orders each week. Dark stores www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../people-outsourcing-and-industrial-relations-management Wincanton has a tried and tested approach that delivers reassurance to employers and employees when it comes to compliance during service provision changes. People outsourcing and industrial relations management www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../onevastwarehouse-space-platform With storage space vital for retailers and manufacturers, maximising every sq ft of capacity is essential. oneVASTwarehouse.com exists to unlock underutilised space across the UK by linking buyers and sellers of warehousing and yard storage. oneVASTwarehouse space platform www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../grocery-home-delivery The shopper of 2021 is going online for groceries, so new opportunities exist for retailers that embrace the shift. Wincanton’s established expertise in premium home delivery and grocery customer fulfilment centres positions us to offer efficient solutions that match the in-store experience and optimise cost to serve. Grocery home delivery www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../property-selection-design Wincanton’s extensive property management capabilities ensure that you have the right property, in the right location, and it is ready for any supply chain challenge the future may bring. Property selection and design www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../dedicated-outsourced-warehouse-facilities-management Wincanton dedicated outsourced warehouse management and facilities management services save time and resource, managing risk for your organisation. Dedicated outsourced warehouse and facilities management www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../automation The modern retail and manufacturing supply chain is a challenging mix of traditional values and digital innovation. A response to this rapidly changing and complex environment is required; automation holds one of the keys. Automation www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../direct-consumer An accelerated shift away from stores to eCommerce means manufacturers are adopting new strategies to protect business and better meet fluctuating demands. A direct-to-consumer offer with world-class supply chain capabilities right down to the last mile is essential. Direct-to-consumer www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../co-packing-and-repacking Wincanton’s flexible and scalable co-packing and repacking services provide the operational efficiencies and quality control required to ensure promotional activities and seasonal surges are executed successfully. Co-packing and repacking www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../winsight-digital Wincanton’s Winsight brings together a suite of technologies, enabling the intelligent and agile decision making required to create a safe and sustainable transport network. Winsight digital www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../shared-user-storage-handling-and-stock-management Flexible shared user storage, handling and stock management from Wincanton is a cost-effective way to manage growth, seasonal peaks and rapid changes in business conditions. Shared user storage, handling and stock management www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../shared-user-transport-network Wincanton’s shared user transport network enables collaboration across loads and distribution schedules, reducing operational overheads at the same time as delivering a sustainable supply chain. Shared user transport network www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../High-volume-eFulfilment Wincanton’s eFulfilment solutions are the perfect platform for your business to thrive in a fast-paced, eCommerce-first environment. With dedicated and shared user facilities incorporating the latest automation technology, we handle everything from goods-in and order picking through to fully branded fulfilment and despatch. High volume eFulfilment www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../two-person-white-glove-home-delivery Confidently put your brand in Wincanton's hands with our premium ‘white glove’ home delivery solution. Our industry-leading premium service for furniture and large items offers added value through assembly, room of choice delivery and packaging removal. Two-person white glove home delivery www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../dark-stores eCommerce is an increasingly important area for all retailers, with lots of consumers shopping online. Wincanton is a ‘dark store’ trailblazer, with its Waitrose facility, the first of its kind in the UK, processing and delivering thousands of online orders each week. Dark stores www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../returns-management-and-value-recovery Almost a quarter of all online orders result in a return. As so many products will make two journeys, a returns management solution capable of maximising product availability, ensuring visibility and making the process environmentally friendly is vital. Wincanton’s suite of returns management solutions are perfect for the modern eCommerce retailer. Returns management and value recovery www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../people-outsourcing-and-industrial-relations-management Wincanton has a tried and tested approach that delivers reassurance to employers and employees when it comes to compliance during service provision changes. People outsourcing and industrial relations management www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../onevastwarehouse-space-platform With storage space vital for retailers and manufacturers, maximising every sq ft of capacity is essential. oneVASTwarehouse.com exists to unlock underutilised space across the UK by linking buyers and sellers of warehousing and yard storage. oneVASTwarehouse space platform www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../carrier-management-service The modern consumer has high expectations of courier services. Wincanton’s fully managed CMS combines our dedicated supply chain expertise with the latest SaaS delivery management platform from Sorted to manage all aspects of your carrier relationships and deliver the very best customer service. Carrier management service www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../property-selection-design Wincanton’s extensive property management capabilities ensure that you have the right property, in the right location, and it is ready for any supply chain challenge the future may bring. Property selection and design www.wincanton.co.uk/who-we-are/.../ www.wincanton.co.uk/.../automation The modern retail and manufacturing supply chain is a challenging mix of traditional values and digital innovation. A response to this rapidly changing and complex environment is required; automation holds one of the keys. Automation www.wincanton.co.uk/who-we-are/.../
- Consider shortening long anchor text.
- 10 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Twitter9.5
This website is linked with the Twitter account @wincantonplc
This website's Twitter account has
3,258 followers
- This website was found to link the Twitter account Wincanton (@wincantonplc).
- This website's Twitter account has made 2,555 tweets to 3,258 followers.
Source: Twitter
Images9.9
3% of images have a clearly defined size
1 image is being resized by the browser
- Most images (97.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
Image URL Format Page URL www.wincanton.co.uk/.../Play-button.svg svg www.wincanton.co.uk/who-we-are/.../
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://wincanton.co.uk to http://www.wincanton.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| Wincanton plc | OK |
| Search | Wincanton plc | OK |
| Who we are | Wincanton plc | OK |
| At a glance | Wincanton plc | OK |
| No Title | Missing |
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Incoming links10.0
13,795 pages link to this website
1,070 domains link to this website
- There are 13,795 pages on 1,070 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Meta tags10.0
This is how this website will look in Google search listings:
Wincanton plc
www.wincanton.co.uk/
Wincanton is a leading supply chain partner for British business, providing supply chain solutions up and down the country with colleagues working across more than ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.wincanton.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| www.wincanton.co.uk/ | description | Wincanton is a leading supply chain partner for British business, providing supply chain solutions up and down the country with colleagues working across more than 200 sites. We are great people delivering sustainable supply chain value. |
| www.wincanton.co.uk/ | msapplication-tileimage | https://win-12731-s3.s3.eu-west-2.amazonaws.com/assets/1816/1787/0492/win-144.png |
| www.wincanton.co.uk/ | google-site-verification | 9nHPPgnBZW7V7gxIOwz55yZ1h7nJ1yCSbgG8qYtB03o |
| www.wincanton.co.uk/search/ | viewport | width=device-width, initial-scale=1.0 |
| www.wincanton.co.uk/search/ | description | Search and find what you're looking for on our website |
| www.wincanton.co.uk/search/ | robots | noindex |
| www.wincanton.co.uk/search/ | msapplication-tileimage | https://win-12731-s3.s3.eu-west-2.amazonaws.com/assets/1816/1787/0492/win-144.png |
| www.wincanton.co.uk/who-we-are/ | viewport | width=device-width, initial-scale=1.0 |
| www.wincanton.co.uk/who-we-are/ | description | Wincanton is a leading supply chain partner for British business. A trusted partner to many of the UK’s most recognisable brands and influential public bodies. |
| www.wincanton.co.uk/who-we-are/ | msapplication-tileimage | https://win-12731-s3.s3.eu-west-2.amazonaws.com/assets/1816/1787/0492/win-144.png |
| www.wincanton.co.uk/who-we-are/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.wincanton.co.uk/who-we-are/.../ | description | Wincanton is a leading supply chain partner for British business, providing supply chain solutions up and down the country. |
| www.wincanton.co.uk/who-we-are/.../ | msapplication-tileimage | https://win-12731-s3.s3.eu-west-2.amazonaws.com/assets/1816/1787/0492/win-144.png |
| www.wincanton.co.uk/who-we-are/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.wincanton.co.uk/who-we-are/.../ | description | Great people delivering sustainable supply chain value. |
| www.wincanton.co.uk/who-we-are/.../ | msapplication-tileimage | https://win-12731-s3.s3.eu-west-2.amazonaws.com/assets/1816/1787/0492/win-144.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.wincanton.co.uk/ | content-type | text/html; charset=UTF-8 |
| www.wincanton.co.uk/search/ | content-type | text/html; charset=UTF-8 |
| www.wincanton.co.uk/who-we-are/ | content-type | text/html; charset=UTF-8 |
| www.wincanton.co.uk/who-we-are/.../ | content-type | text/html; charset=UTF-8 |
| www.wincanton.co.uk/who-we-are/.../ | content-type | text/html; charset=UTF-8 |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
16208Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Amount of content10.0
Rendering Chart...
- This website has an average of 3,896 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.wincanton.co.uk/ | 39243 | 5579 |
| www.wincanton.co.uk/search/ | 18065 | 2810 |
| www.wincanton.co.uk/who-we-are/ | 18961 | 2934 |
| www.wincanton.co.uk/who-we-are/.../ | 36403 | 5200 |
| www.wincanton.co.uk/who-we-are/.../ | 19081 | 2958 |
Freshness10.0
Last updated March 10, 2023
- It looks like this website was last updated on Friday, March 10, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 9/30/22 | www.wincanton.co.uk/ | Body text |
| 2/16/23 | www.wincanton.co.uk/ | Body text |
| 1/17/23 | www.wincanton.co.uk/ | Body text |
| 12/31/22 | www.wincanton.co.uk/ | Body text |
| 3/10/23 | www.wincanton.co.uk/.../Play-button.svg | Last modified header |
| 3/10/23 | www.wincanton.co.uk/.../search.svg | Last modified header |
| 3/10/23 | www.wincanton.co.uk/.../wincanton-logo.svg | Last modified header |
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|---|---|---|
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