Nibbler SEO audit for x-ray.ca
Summary
Overall8.8
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.2
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:34 PM on Nov 20, 2023 (GMT).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print x-ray.ca/ Not detected x-ray.ca/book-an-appointment Not detected x-ray.ca/services/ Not detected x-ray.ca/locations/ Not detected x-ray.ca/services/bone-density-tests-alberta Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags5.2
This is how this website will look in Google search listings:
Edmonton X-Ray and Diagnostic Imaging | Insight Medical Imaging
x-ray.ca/
Insight Medical Imaging provides ultrasounds, x-rays, women's imaging, and other diagnostic imaging to families across Alberta. Contact us at +1 (866) 771-9446.
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| x-ray.ca/ | viewport | width=device-width, initial-scale=1 |
| x-ray.ca/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| x-ray.ca/ | description | Insight Medical Imaging provides ultrasounds, x-rays, women's imaging, and other diagnostic imaging to families across Alberta. Contact us at +1 (866) 771-9446. |
| x-ray.ca/ | twitter:card | summary_large_image |
| x-ray.ca/ | twitter:site | @TheInsightMed |
| x-ray.ca/ | twitter:label1 | Est. reading time |
| x-ray.ca/ | twitter:data1 | 2 minutes |
| x-ray.ca/ | google-site-verification | ET2TuFK_Xs_cg2TcJNUWM8wAjNrU3kS4VI-su9va2VM |
| x-ray.ca/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| x-ray.ca/ | msapplication-tileimage | https://x-ray.ca/wp-content/uploads/2018/12/insight-favicon.png |
| x-ray.ca/book-an-appointment | viewport | width=device-width, initial-scale=1 |
| x-ray.ca/book-an-appointment | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| x-ray.ca/book-an-appointment | twitter:card | summary_large_image |
| x-ray.ca/book-an-appointment | twitter:site | @TheInsightMed |
| x-ray.ca/book-an-appointment | twitter:label1 | Est. reading time |
| x-ray.ca/book-an-appointment | twitter:data1 | 4 minutes |
| x-ray.ca/book-an-appointment | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| x-ray.ca/book-an-appointment | msapplication-tileimage | https://x-ray.ca/wp-content/uploads/2018/12/insight-favicon.png |
| x-ray.ca/services/ | viewport | width=device-width, initial-scale=1 |
| x-ray.ca/services/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| x-ray.ca/services/ | twitter:card | summary_large_image |
| x-ray.ca/services/ | twitter:site | @TheInsightMed |
| x-ray.ca/services/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| x-ray.ca/services/ | msapplication-tileimage | https://x-ray.ca/wp-content/uploads/2018/12/insight-favicon.png |
| x-ray.ca/locations/ | viewport | width=device-width, initial-scale=1 |
| x-ray.ca/locations/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| x-ray.ca/locations/ | twitter:card | summary_large_image |
| x-ray.ca/locations/ | twitter:site | @TheInsightMed |
| x-ray.ca/locations/ | twitter:label1 | Est. reading time |
| x-ray.ca/locations/ | twitter:data1 | 1 minute |
| x-ray.ca/locations/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| x-ray.ca/locations/ | msapplication-tileimage | https://x-ray.ca/wp-content/uploads/2018/12/insight-favicon.png |
| x-ray.ca/services/bone-density-tests-alberta | viewport | width=device-width, initial-scale=1 |
| x-ray.ca/services/bone-density-tests-alberta | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| x-ray.ca/services/bone-density-tests-alberta | description | Visit an Insight Medical Imaging location to get your bone density test done and get started on your treatment journey. Call 1-866-771-9446 to book your visit. |
| x-ray.ca/services/bone-density-tests-alberta | twitter:card | summary_large_image |
| x-ray.ca/services/bone-density-tests-alberta | twitter:site | @TheInsightMed |
| x-ray.ca/services/bone-density-tests-alberta | twitter:label1 | Est. reading time |
| x-ray.ca/services/bone-density-tests-alberta | twitter:data1 | 3 minutes |
| x-ray.ca/services/bone-density-tests-alberta | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| x-ray.ca/services/bone-density-tests-alberta | msapplication-tileimage | https://x-ray.ca/wp-content/uploads/2018/12/insight-favicon.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| x-ray.ca/ | X-UA-Compatible | IE=edge |
| x-ray.ca/ | Content-Type | text/html; charset=utf-8 |
| x-ray.ca/book-an-appointment | X-UA-Compatible | IE=edge |
| x-ray.ca/book-an-appointment | Content-Type | text/html; charset=utf-8 |
| x-ray.ca/services/ | X-UA-Compatible | IE=edge |
| x-ray.ca/services/ | Content-Type | text/html; charset=utf-8 |
| x-ray.ca/locations/ | X-UA-Compatible | IE=edge |
| x-ray.ca/locations/ | Content-Type | text/html; charset=utf-8 |
| x-ray.ca/services/bone-density-tests-alberta | X-UA-Compatible | IE=edge |
| x-ray.ca/services/bone-density-tests-alberta | Content-Type | text/html; charset=utf-8 |
Internal links7.1
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL x-ray.ca/services/bone-density-tests-alberta Read More x-ray.ca/services/bone-density-tests-alberta
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 42 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior8.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application for all pages.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.x-ray.ca to http://x-ray.ca. This is ideal.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| x-ray.ca/ | Insight Medical Imaging Is Here For You | H1 |
| x-ray.ca/ | State-of-the-Art 3T & 1.5T MRI | H2 |
| x-ray.ca/ | Virtual CT Colonography For Colorectal Cancer Screening | H2 |
| x-ray.ca/ | Extended Hours For X-Ray* | H2 |
| x-ray.ca/ | Pain Management Relieve Various Types of Joint, Back, & Musculoskeletal Pain | H2 |
| x-ray.ca/ | Coming Soon to St. Albert Our new St. Albert Erin Ridge Pointe location will be opening December 2023! | H2 |
| x-ray.ca/ | MRI | H2 |
| x-ray.ca/ | CT | H2 |
| x-ray.ca/ | The Life You Want Starts With A Career You Love | H2 |
| x-ray.ca/ | The Life You Want Starts with a Career You Love | H2 |
| x-ray.ca/ | View Our Clinic Locations | H2 |
| x-ray.ca/ | Insight Medical Imaging Serves the Following Regions: | H2 |
| x-ray.ca/ | How does an X-ray work? | H3 |
| x-ray.ca/ | Are x-ray exams and other diagnostic services expensive? | H3 |
| x-ray.ca/ | Where are the Insight Medical Imaging clinics located? | H3 |
| x-ray.ca/ | Do I need an appointment for my X-ray exam? | H3 |
| x-ray.ca/ | Can I get radiation poisoning from my X-ray? | H3 |
| x-ray.ca/ | What other diagnostic services do you offer? | H3 |
| x-ray.ca/ | Edmonton | H3 |
| x-ray.ca/ | Other Locations | H3 |
| x-ray.ca/ | Privacy Overview | H4 |
| x-ray.ca/book-an-appointment | Book an Appointment | H2 |
| x-ray.ca/book-an-appointment | Your Health Is Our Visionâ„¢ | H3 |
| x-ray.ca/book-an-appointment | To Complete Your Booking | H3 |
| x-ray.ca/book-an-appointment | Booking Information | H3 |
| x-ray.ca/book-an-appointment | We Accept All Requisitions | H3 |
| x-ray.ca/book-an-appointment | For Your Safety | H3 |
| x-ray.ca/book-an-appointment | Online Booking Request | H3 |
| x-ray.ca/book-an-appointment | Cancellations: Please Be Considerate! | H3 |
| x-ray.ca/book-an-appointment | Privacy Overview | H4 |
| x-ray.ca/services/ | Services | H1 |
| x-ray.ca/services/ | Body Composition Dexa Scan | H3 |
| x-ray.ca/services/ | Bone Density Test | H3 |
| x-ray.ca/services/ | Breast Screening | H3 |
| x-ray.ca/services/ | Walk-In ECG (Electrocardiogram) | H3 |
| x-ray.ca/services/ | Walk-In X-Ray | H3 |
| x-ray.ca/services/ | Cardiac Studies | H3 |
| x-ray.ca/services/ | Computed Tomography (CT) | H3 |
| x-ray.ca/services/ | GI Fluoroscopy | H3 |
| x-ray.ca/services/ | MRI (Magnetic Resonance Imaging) | H3 |
| x-ray.ca/services/ | Nuclear Medicine Alberta | H3 |
| x-ray.ca/services/ | Pain Management | H3 |
| x-ray.ca/services/ | Ultrasound Exam | H3 |
| x-ray.ca/services/ | Privacy Overview | H4 |
| x-ray.ca/locations/ | Locations | H1 |
| x-ray.ca/locations/ | We Have 16 Clinics in Alberta. Find One in Your City. | H3 |
| x-ray.ca/locations/ | The Grange - Coming Soon | H4 |
| x-ray.ca/locations/ | St. Albert - Coming Soon | H4 |
| x-ray.ca/locations/ | Callingwood | H4 |
| x-ray.ca/locations/ | Capilano | H4 |
| x-ray.ca/locations/ | Castledowns | H4 |
| x-ray.ca/locations/ | Fort McMurray | H4 |
| x-ray.ca/locations/ | Heritage | H4 |
| x-ray.ca/locations/ | Hermitage | H4 |
| x-ray.ca/locations/ | Leduc | H4 |
| x-ray.ca/locations/ | Lendrum Women’s Imaging | H4 |
| x-ray.ca/locations/ | Meadowlark Cardiac Lab | H4 |
| x-ray.ca/locations/ | Meadowlark Diagnostic Imaging | H4 |
| x-ray.ca/locations/ | Meadowlark Pain Management | H4 |
| x-ray.ca/locations/ | Millwoods | H4 |
| x-ray.ca/locations/ | Sherwood Park | H4 |
| x-ray.ca/locations/ | Spruce Grove | H4 |
| x-ray.ca/locations/ | Unity Square | H4 |
| x-ray.ca/locations/ | West End | H4 |
| x-ray.ca/locations/ | Privacy Overview | H4 |
| x-ray.ca/services/bone-density-tests-alberta | Bone Density Tests in AlbertaWith Testing Locations in Edmonton, Fort McMurray, Leduc, Sherwood Park & Spruce Grove | H1 |
| x-ray.ca/services/bone-density-tests-alberta | Bone Density Test | H2 |
| x-ray.ca/services/bone-density-tests-alberta | Who Benefits From a Bone Density Diagnostic Exam | H2 |
| x-ray.ca/services/bone-density-tests-alberta | Who Qualifies For a Bone Density Diagnostic Exam | H2 |
| x-ray.ca/services/bone-density-tests-alberta | Cost | H2 |
| x-ray.ca/services/bone-density-tests-alberta | Detecting Osteoporosis with Bone Density Tests | H2 |
| x-ray.ca/services/bone-density-tests-alberta | What To Expect | H2 |
| x-ray.ca/services/bone-density-tests-alberta | What Happens After Your Bone Densitometry Exam | H2 |
| x-ray.ca/services/bone-density-tests-alberta | FAQ | H2 |
| x-ray.ca/services/bone-density-tests-alberta | How do you prepare for a bone density test? | H2 |
| x-ray.ca/services/bone-density-tests-alberta | How can I keep my bones healthy? | H2 |
| x-ray.ca/services/bone-density-tests-alberta | Exam Preparation | H2 |
| x-ray.ca/services/bone-density-tests-alberta | Understanding Your Bone Density Exam Scores | H3 |
| x-ray.ca/services/bone-density-tests-alberta | Exam Cost | H3 |
| x-ray.ca/services/bone-density-tests-alberta | Bone Density Test vs. Bone Scan | H3 |
| x-ray.ca/services/bone-density-tests-alberta | Clinics that Offer Bone Density Testing: | H3 |
| x-ray.ca/services/bone-density-tests-alberta | Do I have to get undressed for a bone density test? | H3 |
| x-ray.ca/services/bone-density-tests-alberta | How long does the bone density test take? | H3 |
| x-ray.ca/services/bone-density-tests-alberta | Is a bone density test safe? | H3 |
| x-ray.ca/services/bone-density-tests-alberta | What is bone mineral density (BMD)? | H3 |
| x-ray.ca/services/bone-density-tests-alberta | What is a bone density scan or test? | H3 |
| x-ray.ca/services/bone-density-tests-alberta | Important Patient Information | H4 |
| x-ray.ca/services/bone-density-tests-alberta | Privacy Overview | H4 |
Images9.4
32% of images have a clearly defined size
83 images are being resized by the browser
- Most images (68.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 83 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content9.5
Rendering Chart...
- This website has an average of 1,215 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| x-ray.ca/ | 8160 | 1278 |
| x-ray.ca/book-an-appointment | 5468 | 849 |
| x-ray.ca/services/ | 3880 | 565 |
| x-ray.ca/locations/ | 4387 | 671 |
| x-ray.ca/services/bone-density-tests-alberta | 16777 | 2713 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
28478Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated November 18, 2023
- It looks like this website was last updated on Saturday, November 18, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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