Report for your.kpmg.co.uk
Summary
Overall6.2
The overall score for this website.
Accessibility8.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing2.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 3 pages from this website at 4:35 PM on Jun 23, 2022 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links0.0
- 15 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Popularity1.1
3,070,908 Most popular website in the world
There has been no mentionable change in this website's popularity recently.
- This is the 3,070,908 most popular website in the world.
- Over the past 3 months, this website has experienced no measurable change in popularity.
- This website accounts for none of the Internet traffic to kpmg.co.uk and its subdomains.
Source: Alexa
Incoming links1.5
6 pages link to this website
1 website links to this website
- There are 6 pages on 1 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking. This count may not include links which are hard to find or have been added recently.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| your.kpmg.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| your.kpmg.co.uk/en/ | viewport | width=device-width, initial-scale=1.0 |
| your.kpmg.co.uk/en/contact-us | viewport | width=device-width, initial-scale=1.0 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| your.kpmg.co.uk/ | Content-Type | text/html; charset=utf-8 |
| your.kpmg.co.uk/en/ | Content-Type | text/html; charset=utf-8 |
| your.kpmg.co.uk/en/contact-us | Content-Type | text/html; charset=utf-8 |
Amount of content7.9
Rendering Chart...
- This website has an average of 382 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| your.kpmg.co.uk/ | 3123 | 527 |
| your.kpmg.co.uk/en/ | 3123 | 527 |
| your.kpmg.co.uk/en/contact-us | 652 | 91 |
Headings8.3
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| your.kpmg.co.uk/ | Your KPMG | H1 |
| your.kpmg.co.uk/ | 2022 Apprentice, Graduate and Undergraduate Offer Holder Events | H2 |
| your.kpmg.co.uk/ | To imagine, is to do. | H2 |
| your.kpmg.co.uk/ | Welcome to Your KPMG – and congratulations on receiving an offer to join us as part of the Class of 2022! | H3 |
| your.kpmg.co.uk/ | Frequently Asked Questions | H3 |
| your.kpmg.co.uk/ | Your KPMG | H4 |
| your.kpmg.co.uk/ | Login | H4 |
| your.kpmg.co.uk/ | Reset Password | H4 |
| your.kpmg.co.uk/ | Reset Password | H4 |
| your.kpmg.co.uk/ | Your KPMG | H4 |
| your.kpmg.co.uk/ | Do I need to download or install any information to be able to attend this event? | H4 |
| your.kpmg.co.uk/ | Is a webcam required? | H4 |
| your.kpmg.co.uk/ | Where will the event be held? | H4 |
| your.kpmg.co.uk/ | Will I be able to take away any documents or files from the event? | H4 |
| your.kpmg.co.uk/ | How do I log in on the day of the event? | H4 |
| your.kpmg.co.uk/ | What do I do if I am unable to log on? | H4 |
| your.kpmg.co.uk/en/ | Your KPMG | H1 |
| your.kpmg.co.uk/en/ | 2022 Apprentice, Graduate and Undergraduate Offer Holder Events | H2 |
| your.kpmg.co.uk/en/ | To imagine, is to do. | H2 |
| your.kpmg.co.uk/en/ | Welcome to Your KPMG – and congratulations on receiving an offer to join us as part of the Class of 2022! | H3 |
| your.kpmg.co.uk/en/ | Frequently Asked Questions | H3 |
| your.kpmg.co.uk/en/ | Your KPMG | H4 |
| your.kpmg.co.uk/en/ | Login | H4 |
| your.kpmg.co.uk/en/ | Reset Password | H4 |
| your.kpmg.co.uk/en/ | Reset Password | H4 |
| your.kpmg.co.uk/en/ | Your KPMG | H4 |
| your.kpmg.co.uk/en/ | Do I need to download or install any information to be able to attend this event? | H4 |
| your.kpmg.co.uk/en/ | Is a webcam required? | H4 |
| your.kpmg.co.uk/en/ | Where will the event be held? | H4 |
| your.kpmg.co.uk/en/ | Will I be able to take away any documents or files from the event? | H4 |
| your.kpmg.co.uk/en/ | How do I log in on the day of the event? | H4 |
| your.kpmg.co.uk/en/ | What do I do if I am unable to log on? | H4 |
| your.kpmg.co.uk/en/contact-us | Your KPMG | H4 |
| your.kpmg.co.uk/en/contact-us | Login | H4 |
| your.kpmg.co.uk/en/contact-us | Reset Password | H4 |
| your.kpmg.co.uk/en/contact-us | Reset Password | H4 |
| your.kpmg.co.uk/en/contact-us | Your KPMG | H4 |
| your.kpmg.co.uk/en/contact-us | Contact Us | H4 |
Server behavior9.1
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- This test is not applicable as this website appears to be on a subdomain.
Images9.8
11% of images have a clearly defined size
2 images are being resized by the browser
- Most images (89.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 2 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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