Nibbler SEO audit for www.natwestgroup.com
Summary
Overall9.1
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 18:56 on 28 Apr 2024 (BST).
Top priorities for website improvement
- Make sure all headings have content which is relevant to the page of content. (read more)
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Headings4.6
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (7.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
URL format5.2
4 URLs are less than ideal
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Meta tags8.4
This is how this website will look in Google search listings:
NatWest Group
www.natwestgroup.com/
NatWest Group - Supporting customers, news, investors and sustainability
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.natwestgroup.com/ | X-UA-Compatible | IE=edge |
| www.natwestgroup.com/ | Last-Modified | 26 Apr 2024 05:55:37 BST |
| www.natwestgroup.com/who-we-are/contact-us.html | X-UA-Compatible | IE=edge |
| www.natwestgroup.com/who-we-are/contact-us.html | Last-Modified | 17 Jan 2024 12:04:49 GMT |
| www.natwestgroup.com/who-we-are.html | X-UA-Compatible | IE=edge |
| www.natwestgroup.com/who-we-are.html | Last-Modified | 10 Apr 2024 13:31:23 BST |
| www.natwestgroup.com/who-we-are/about-natwest-group.html | X-UA-Compatible | IE=edge |
| www.natwestgroup.com/who-we-are/about-natwest-group.html | Last-Modified | 15 Apr 2024 08:11:49 BST |
| www.natwestgroup.com/.../our-strategy.html | X-UA-Compatible | IE=edge |
| www.natwestgroup.com/.../our-strategy.html | Last-Modified | 19 Apr 2024 13:19:22 BST |
Images9.4
22% of images have a clearly defined size
23 images are being resized by the browser
- Most images (78.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL nw.scene7.com/.../Natwest-ERP-Islington0829...&dpr=off unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 23 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content9.6
Rendering Chart...
- This website has an average of 942 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.natwestgroup.com/ | 8888 | 1219 |
| www.natwestgroup.com/who-we-are/contact-us.html | 5011 | 626 |
| www.natwestgroup.com/who-we-are.html | 6395 | 835 |
| www.natwestgroup.com/who-we-are/about-natwest-group.html | 7835 | 1048 |
| www.natwestgroup.com/.../our-strategy.html | 7548 | 980 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://natwestgroup.com to http://www.natwestgroup.com. This is ideal.
Analytics10.0
100% of pages use analytics
SiteCatalyst
- Every page in this website is using SiteCatalyst. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 27, 2024
- It looks like this website was last updated on Saturday, 27 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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Nibbler tested the following pages
- https://www.natwestgroup.com/
- https://www.natwestgroup.com/who-we-are/contact-us.html
- https://www.natwestgroup.com/who-we-are.html
- https://www.natwestgroup.com/who-we-are/about-natwest-group.html
- https://www.natwestgroup.com/who-we-are/about-natwest-group/our-strategy.html