Nibbler SEO audit for www.princetonconsumer.com
Summary
Overall8.9
The overall score for this website.
Accessibility9.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 09:41 on 29 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Mobile8.6
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Amount of content8.8
Rendering Chart...
- This website has an average of 539 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
Images9.6
20% of images have a clearly defined size
7 images are being resized by the browser
- Most images (80.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 7 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://princetonconsumer.com to http://www.princetonconsumer.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Meta tags10.0
This is how this website will look in Google search listings:
World Leading Clinical Testing, Clinical Trials & Cosmetic Testing
www.princetonconsumer.com/
Princeton Consumer Research are the industry leaders in Clinical Trials & Clinical Testing, cosmetic testing & product evaluation
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.princetonconsumer.com/ | viewport | width=device-width, initial-scale=1 |
| www.princetonconsumer.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.princetonconsumer.com/ | description | Princeton Consumer Research are the industry leaders in Clinical Trials & Clinical Testing, cosmetic testing & product evaluation |
| www.princetonconsumer.com/ | twitter:card | summary_large_image |
| www.princetonconsumer.com/ | twitter:image | https://www.princetonconsumer.com/wp-content/uploads/2023/03/home-og.jpg |
| www.princetonconsumer.com/ | twitter:site | @priconresearch |
| www.princetonconsumer.com/ | generator | WordPress 6.5.2 |
| www.princetonconsumer.com/about-princeton-consumer/ | viewport | width=device-width, initial-scale=1 |
| www.princetonconsumer.com/about-princeton-consumer/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.princetonconsumer.com/about-princeton-consumer/ | description | PCR Corp / Princeton Consumer Research is a global leader in the consumer product testing industry specializing in clinical trials. |
| www.princetonconsumer.com/about-princeton-consumer/ | twitter:card | summary_large_image |
| www.princetonconsumer.com/about-princeton-consumer/ | twitter:image | https://www.princetonconsumer.com/wp-content/uploads/2023/03/about-us-og.jpg |
| www.princetonconsumer.com/about-princeton-consumer/ | twitter:site | @priconresearch |
| www.princetonconsumer.com/about-princeton-consumer/ | twitter:label1 | Estimated reading time |
| www.princetonconsumer.com/about-princeton-consumer/ | twitter:data1 | 6 minutes |
| www.princetonconsumer.com/about-princeton-consumer/ | generator | WordPress 6.5.2 |
| www.princetonconsumer.com/latest-news/ | viewport | width=device-width, initial-scale=1 |
| www.princetonconsumer.com/latest-news/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.princetonconsumer.com/latest-news/ | description | Princeton Consumer Research Blog & Latest News. From media exposure to clinical testing you can see everything PCR has been up to here |
| www.princetonconsumer.com/latest-news/ | twitter:card | summary_large_image |
| www.princetonconsumer.com/latest-news/ | twitter:image | https://www.princetonconsumer.com/wp-content/uploads/2023/03/Princeton-Consumer-Research-Blog-og.jpg |
| www.princetonconsumer.com/latest-news/ | twitter:site | @priconresearch |
| www.princetonconsumer.com/latest-news/ | twitter:label1 | Estimated reading time |
| www.princetonconsumer.com/latest-news/ | twitter:data1 | 1 minute |
| www.princetonconsumer.com/latest-news/ | generator | WordPress 6.5.2 |
| www.princetonconsumer.com/environmental-policy/ | viewport | width=device-width, initial-scale=1 |
| www.princetonconsumer.com/environmental-policy/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.princetonconsumer.com/environmental-policy/ | description | Our Environment Policy - Princeton Consumer Research is committed to, and will always strive to improve our environmental performance. |
| www.princetonconsumer.com/environmental-policy/ | twitter:card | summary_large_image |
| www.princetonconsumer.com/environmental-policy/ | twitter:image | https://www.princetonconsumer.com/wp-content/uploads/2023/03/environmental-policy-og.jpg |
| www.princetonconsumer.com/environmental-policy/ | twitter:site | @priconresearch |
| www.princetonconsumer.com/environmental-policy/ | twitter:label1 | Estimated reading time |
| www.princetonconsumer.com/environmental-policy/ | twitter:data1 | 4 minutes |
| www.princetonconsumer.com/environmental-policy/ | generator | WordPress 6.5.2 |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | viewport | width=device-width, initial-scale=1 |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | description | Clinical Testing Panelist Enrollment Strategy - We are uniquely positioned to deliver to our clients, on budget, on time and to required subject numbers |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | twitter:card | summary_large_image |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | twitter:image | https://www.princetonconsumer.com/wp-content/uploads/2023/03/panelist-enrollment-og.jpg |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | twitter:site | @priconresearch |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | twitter:label1 | Estimated reading time |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | twitter:data1 | 5 minutes |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | generator | WordPress 6.5.2 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 22, 2024
- It looks like this website was last updated on Monday, 22 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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