Nibbler SEO audit for www.rogersboatshop.co.nz
Summary
Overall8.7
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 09:42 on 29 Apr 2024 (BST).
Top priorities for website improvement
- Enable GZIP compression on your web server or in your application. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
URL format4.0
4 URLs are less than ideal
- 4 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Page extensions
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behaviour5.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
Pages without GZIP
- Enable GZIP compression on your web server or in your application.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- There is duplicate content on http://rogersboatshop.co.nz and http://www.rogersboatshop.co.nz. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Headings6.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Freshness6.1
Last updated January 10, 2024
- It looks like this website was last updated on Wednesday, 10 January 2024. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Internal links9.7
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.7
Rendering Chart...
- This website has an average of 1,405 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
Images9.8
1% of images have a clearly defined size
No images are being resized by the browser
- Most images (99.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
Image URL HTTP status code Page URL rogersboatshop.co.nz/.../B08B9518-8893-164D-9871-A38775DC31F4 404 rogersboatshop.co.nz/.../B08B9518-8893-164D-9871-A38775DC31F4 404
- Check any images which could not be downloaded and fix them if necessary.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Analytics
- Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
Boats for sale at Rogers Boatshop | New Zealand | your favourite New ...
www.rogersboatshop.co.nz
Boats for sale at Rogers Boatshop | your favourite power boat specialists | family boats & fishing boats | Boat Marine Service & Maintenance | New Zealand | Yamaha ...
- Nearly every page was found to include the description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.rogersboatshop.co.nz/ | x-ua-compatible | ie=edge |
| www.rogersboatshop.co.nz/ | Content-Type | text/html; charset=utf-8 |
| www.rogersboatshop.co.nz/new_zealand_boat_listings/?Page=1&Manufacturer=Buccaneer | x-ua-compatible | ie=edge |
| www.rogersboatshop.co.nz/new_zealand_boat_listings/?Page=1&Manufacturer=Buccaneer | Content-Type | text/html; charset=utf-8 |
| www.rogersboatshop.co.nz/yamaha_waverunner_waterski_for_sale_new_zealand/?Page=1&Category=Personal%20Watercraft | x-ua-compatible | ie=edge |
| www.rogersboatshop.co.nz/yamaha_waverunner_waterski_for_sale_new_zealand/?Page=1&Category=Personal%20Watercraft | Content-Type | text/html; charset=utf-8 |
| www.rogersboatshop.co.nz/new_zealand_boat_listings/ | x-ua-compatible | ie=edge |
| www.rogersboatshop.co.nz/new_zealand_boat_listings/ | Content-Type | text/html; charset=utf-8 |
| www.rogersboatshop.co.nz/new_zealand_boat_listings/?Page=1&new_old=new | x-ua-compatible | ie=edge |
| www.rogersboatshop.co.nz/new_zealand_boat_listings/?Page=1&new_old=new | Content-Type | text/html; charset=utf-8 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://www.rogersboatshop.co.nz
- https://www.rogersboatshop.co.nz/new_zealand_boat_listings/?Page=1&Manufacturer=Buccaneer
- https://www.rogersboatshop.co.nz/yamaha_waverunner_waterski_for_sale_new_zealand/?Page=1&Category=Personal%20Watercraft
- https://www.rogersboatshop.co.nz/new_zealand_boat_listings/
- https://www.rogersboatshop.co.nz/new_zealand_boat_listings/?Page=1&new_old=new