Nibbler SEO audit for www.ubs.com
Summary
Overall8.0
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 22:49 on 28 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
URL format4.0
5 URLs are less than ideal
- All URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Meta tags5.2
This is how this website will look in Google search listings:
Our financial services in the United States of America | United States ...
www.ubs.com/us/en.html
UBS is a global firm providing financial services in over 50 countries. Visit our site to find out what we offer in the United States of America.
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ubs.com/us/en.html | ubsprobing | --- |
| www.ubs.com/us/en.html | viewport | width=device-width,initial-scale=1.0 |
| www.ubs.com/us/en.html | description | UBS is a global firm providing financial services in over 50 countries. Visit our site to find out what we offer in the United States of America. |
| www.ubs.com/us/en.html | keywords | USA, United States, USA, Corporate Homepage, Financial Services, Corporate Homepage |
| www.ubs.com/us/en.html | datalayer-metadata | |
| www.ubs.com/us/en.html | msapplication-config | /etc/designs/fit/img/favicons/browserconfig.xml |
| www.ubs.com/us/en.html | twitter:card | summary_large_image |
| www.ubs.com/us/en.html | twitter:title | |
| www.ubs.com/us/en.html | twitter:site | @UBS |
| www.ubs.com/us/en.html | twitter:description | |
| www.ubs.com/us/en.html | twitter:image | |
| www.ubs.com/.../ubs-staff-misconduct.html | ubsprobing | --- |
| www.ubs.com/.../ubs-staff-misconduct.html | viewport | width=device-width,initial-scale=1.0 |
| www.ubs.com/.../ubs-staff-misconduct.html | datalayer-metadata | |
| www.ubs.com/.../ubs-staff-misconduct.html | msapplication-config | /etc/designs/fit/img/favicons/browserconfig.xml |
| www.ubs.com/.../ubs-staff-misconduct.html | twitter:card | summary_large_image |
| www.ubs.com/.../ubs-staff-misconduct.html | twitter:title | |
| www.ubs.com/.../ubs-staff-misconduct.html | twitter:site | @UBS |
| www.ubs.com/.../ubs-staff-misconduct.html | twitter:description | |
| www.ubs.com/.../ubs-staff-misconduct.html | twitter:image | https://www.ubs.com/global/en/contact/_jcr_content/pagehead/twitterimage.587478230.img/three-keys.jpeg |
| www.ubs.com/us/.../contact-us.html | ubsprobing | --- |
| www.ubs.com/us/.../contact-us.html | viewport | width=device-width,initial-scale=1.0 |
| www.ubs.com/us/.../contact-us.html | datalayer-metadata | |
| www.ubs.com/us/.../contact-us.html | msapplication-config | /etc/designs/fit/img/favicons/browserconfig.xml |
| www.ubs.com/us/.../contact-us.html | twitter:card | summary_large_image |
| www.ubs.com/us/.../contact-us.html | twitter:title | |
| www.ubs.com/us/.../contact-us.html | twitter:site | @UBS |
| www.ubs.com/us/.../contact-us.html | twitter:description | At the end of the day, it’s not just about wealth. It’s about what your wealth can accomplish. Together, you and your UBS Financial Advisor can help prepare your financial life for today, tomorrow and generations to come—so you can stay focused on what matters most, no matter what the markets are doing. That’s our focus as the world’s largest wealth management firm.* |
| www.ubs.com/us/.../contact-us.html | twitter:image | https://www.ubs.com/us/en/wealth-management/_jcr_content/pagehead/twitterimage.1085606857.img/family-office-quarterly-3840x1500.jpeg |
| www.ubs.com/.../utilizing-online-services.html | ubsprobing | --- |
| www.ubs.com/.../utilizing-online-services.html | viewport | width=device-width,initial-scale=1.0 |
| www.ubs.com/.../utilizing-online-services.html | datalayer-metadata | |
| www.ubs.com/.../utilizing-online-services.html | msapplication-config | /etc/designs/fit/img/favicons/browserconfig.xml |
| www.ubs.com/.../utilizing-online-services.html | twitter:card | summary_large_image |
| www.ubs.com/.../utilizing-online-services.html | twitter:title | |
| www.ubs.com/.../utilizing-online-services.html | twitter:site | @UBS |
| www.ubs.com/.../utilizing-online-services.html | twitter:description | At the end of the day, it’s not just about wealth. It’s about what your wealth can accomplish. Together, you and your UBS Financial Advisor can help prepare your financial life for today, tomorrow and generations to come—so you can stay focused on what matters most, no matter what the markets are doing. That’s our focus as the world’s largest wealth management firm.* |
| www.ubs.com/.../utilizing-online-services.html | twitter:image | https://www.ubs.com/us/en/wealth-management/_jcr_content/pagehead/twitterimage.1094580846.img/family-office-quarterly-3840x1500.jpeg |
| www.ubs.com/us/.../get-in-touch.html | ubsprobing | --- |
| www.ubs.com/us/.../get-in-touch.html | viewport | width=device-width,initial-scale=1.0 |
| www.ubs.com/us/.../get-in-touch.html | description | Together, you and your UBS Financial Advisor can help prepare your financial life for today, tomorrow and generations to come—so you can stay focused on what matters most, no matter what the markets are doing. |
| www.ubs.com/us/.../get-in-touch.html | datalayer-metadata | |
| www.ubs.com/us/.../get-in-touch.html | msapplication-config | /etc/designs/fit/img/favicons/browserconfig.xml |
| www.ubs.com/us/.../get-in-touch.html | twitter:card | summary_large_image |
| www.ubs.com/us/.../get-in-touch.html | twitter:title | Get in touch |
| www.ubs.com/us/.../get-in-touch.html | twitter:site | @UBS |
| www.ubs.com/us/.../get-in-touch.html | twitter:description | Explore how our expert advice can help you reach your financial goals. |
| www.ubs.com/us/.../get-in-touch.html | twitter:image | https://www.ubs.com/us/en/wealth-management/contact-us/get-in-touch/_jcr_content/pagehead/twitterimage.1801844158.img/three-keys.jpeg |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.ubs.com/us/en.html | Content-Type | text/html; charset=utf-8 |
| www.ubs.com/.../ubs-staff-misconduct.html | Content-Type | text/html; charset=utf-8 |
| www.ubs.com/us/.../contact-us.html | Content-Type | text/html; charset=utf-8 |
| www.ubs.com/.../utilizing-online-services.html | Content-Type | text/html; charset=utf-8 |
| www.ubs.com/us/.../get-in-touch.html | Content-Type | text/html; charset=utf-8 |
Internal links7.8
- 9 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 35 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile8.6
- Most pages (80.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.ubs.com/us/en.html Not detected Not detected Detected www.ubs.com/.../ubs-staff-misconduct.html Detected Detected Detected www.ubs.com/us/.../contact-us.html Detected Detected Detected www.ubs.com/.../utilizing-online-services.html Detected Detected Detected www.ubs.com/us/.../get-in-touch.html Detected Detected Detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Server behaviour9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website uses a temporary (HTTP 302) redirect from http://ubs.com to http://www.ubs.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Amount of content9.4
Rendering Chart...
- This website has an average of 809 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.ubs.com/us/en.html | 6771 | 970 |
| www.ubs.com/.../ubs-staff-misconduct.html | 3726 | 513 |
| www.ubs.com/us/.../contact-us.html | 6792 | 884 |
| www.ubs.com/.../utilizing-online-services.html | 7443 | 957 |
| www.ubs.com/us/.../get-in-touch.html | 5772 | 720 |
Headings9.6
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (8.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 25, 2024
- It looks like this website was last updated on Thursday, 25 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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| Lead generation | No | Embed on your site |
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| Multi-lingual | No | 20+ languages |
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Nibbler tested the following pages
- https://www.ubs.com/us/en.html
- https://www.ubs.com/global/en/contact/ubs-staff-misconduct.html
- https://www.ubs.com/us/en/wealth-management/contact-us.html
- https://www.ubs.com/us/en/wealth-management/information/utilizing-online-services.html
- https://www.ubs.com/us/en/wealth-management/contact-us/get-in-touch.html