Nibbler SEO audit for www.mckinsey.com

Overall8.4

The overall score for this website.

Accessibility9.0

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.6

How satisfying the website is likely to be for users.

Marketing7.6

How well marketed, and popular the website is.

Technology9.5

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 06:56 on 15 May 2024 (BST).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Consider shortening long anchor text. (read more)
  • Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'. (read more)

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Headings8.6

accelerate ai's articles banking beyond bigger blog blue businesses career cios data does economy' empathy explore focus future generative green growth hard health help helping honeymoon implementing innovation insights into it's look main mckinsey mckinsey's mean million model moving named noise over participants past phase pieces pilot podcast power productivity quantumblack related rise role safety scale seeking seven signal speed strengthen sustainable talent talks themselves three together trending truths value

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Many headings (7.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.mckinsey.com/Moving past gen AI’s honeymoon phase: Seven hard truths for CIOs to get from pilot to scaleH1
www.mckinsey.com/TRENDING INSIGHTSH2
www.mckinsey.com/New at McKinsey BlogH2
www.mckinsey.com/What does it mean to accelerate sustainable and inclusive growth?H2
www.mckinsey.com/2024 and beyond: Will it be economic stagnation or the advent of productivity-driven abundance?H3
www.mckinsey.com/In search of self and something bigger: A spiritual health explorationH3
www.mckinsey.com/AI for social good: Improving lives and protecting the planetH3
www.mckinsey.com/McKinsey Health Institute helps caring adults support children affected by traumaH3
www.mckinsey.com/Senior partner Tiffany Burns named one of the most influential executives in America by SavoyH3
www.mckinsey.com/McKinsey named a Leader in Cybersecurity Consulting Services by ForresterH3
www.mckinsey.com/McKinsey Academy celebrates reaching over one million participantsH3
www.mckinsey.com/A new McKinsey look at the role of productivity in sustainable growthH3
www.mckinsey.com/Are you seeking an exciting role that will challenge and inspire you?H3
www.mckinsey.com/How can we help you?H3
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleMoving past gen AI’s honeymoon phase: Seven hard truths for CIOs to get from pilot to scaleH1
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleAbout the authorsH2
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleThree approaches to using gen AIH2
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scale1. Eliminate the noise, and focus on the signalH2
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scale2. It’s about how the pieces fit together, not the pieces themselvesH2
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleMain components for gen AI model orchestrationH2
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scale3. Get a handle on costs before they sink youH2
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scale4. Tame the proliferation of tools and techH2
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scale5. Create teams that can build value, not just modelsH2
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scale6. Go for the right data, not the perfect dataH2
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleAbout QuantumBlack, AI by McKinseyH2
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scale7. Reuse it or lose itH2
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleCreating value beyond the hypeH3
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleA generative AI reset: Rewiring to turn potential into value in 2024H3
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleExplore a career with usH5
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleRelated ArticlesH5
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleDriving innovation with generative AIH6
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleImplementing generative AI with speed and safetyH6
www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleTechnology’s generational moment with generative AI: A CIO and CTO guideH6
www.mckinsey.com/.../whats-the-future-of-aiWhat’s the future of AI?H1
www.mckinsey.com/.../how-we-help-clientsEXAMPLES OF OUR IMPACTH2
www.mckinsey.com/.../how-we-help-clientsOur InsightsH2
www.mckinsey.com/.../how-we-help-clientsFeatured BlogsH2
www.mckinsey.com/.../how-we-help-clientsConnect with QuantumBlackH2
www.mckinsey.com/.../how-we-help-clientsWith gen AI, helping green businesses strengthen our ‘blue economy’H5
www.mckinsey.com/.../how-we-help-clientsBanking on innovation: How ING uses generative AI to put people firstH5
www.mckinsey.com/.../how-we-help-clientsA world record for Formula E, propelled by McKinsey’s AIH5
www.mckinsey.com/.../how-we-help-clientsAn AI power play: Fueling the next wave of innovation in the energy sectorH5
www.mckinsey.com/.../how-we-help-clientsMcKinsey’s ecosystem of strategic alliances brings the power of generative AI to clientsH5
www.mckinsey.com/.../how-we-help-clientsMcKinsey and Google Cloud help companies tap into $4 trillion of business value with generative AIH5
www.mckinsey.com/.../how-we-help-clientsScaling gen AI in banking: Choosing the best operating modelH5
www.mckinsey.com/.../how-we-help-clientsImplementing generative AI with speed and safetyH5
www.mckinsey.com/.../how-we-help-clientsSix major GenAI trends that will shape 2024’s agendaH5
www.mckinsey.com/.../how-we-help-clientsWith gen AI, helping green businesses strengthen our ‘blue economy’H5
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topWhy so many bad bosses still rise to the topH1
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topHow do leaders rise?H2
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topEmpathy and genderH2
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topThree steps forwardH2
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topWill technology help or hurt?H2
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topCompetence and capitalH2
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topWhy EQ mattersH2
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topDon’t fall into the pool with NarcissusH2
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topWhat to do differentlyH2
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topSubscribe to the McKinsey Talks Talent podcastH3
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topMcKinsey Talks Talent PodcastH3
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topExplore a career with usH5
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topRelated ArticlesH5
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topIt’s cool to be kind: The value of empathy at workH6
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topGenerative AI and the future of HRH6
www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topNew leadership for a new era of thriving organizationsH6

Amount of content8.8

Rendering Chart...

  • This website has an average of 1,774 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Page titles9.0

100% of pages have defined titles

20% of page titles are weak

  • All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
    • Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.

Mobile10.0

Mobile screenshot of www.mckinsey.comTablet screenshot of www.mckinsey.com
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

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URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated May 14, 2024

  • It looks like this website was last updated on Tuesday, 14 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
10/05/2024www.mckinsey.com/Body text
09/05/2024www.mckinsey.com/Body text
02/05/2024www.mckinsey.com/Body text
23/04/2024www.mckinsey.com/Body text
14/05/2024www.mckinsey.com/Last modified header
13/05/2024www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleBody text
11/07/2023www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleBody text
05/03/2024www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleBody text
09/01/2024www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleBody text
20/06/2023www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleBody text
04/03/2024www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleBody text
01/11/2023www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleBody text
22/03/2024www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleBody text
14/05/2024www.mckinsey.com/.../moving-past-gen-ais-honeymoon-phase-seven-hard-truths-for-cios-to-get-from-pilot-to-scaleLast modified header
05/05/2024www.mckinsey.com/.../whats-the-future-of-aiBody text
14/05/2024www.mckinsey.com/.../whats-the-future-of-aiLast modified header
13/03/2024www.mckinsey.com/.../how-we-help-clientsBody text
29/11/2023www.mckinsey.com/.../how-we-help-clientsBody text
02/08/2023www.mckinsey.com/.../how-we-help-clientsBody text
12/05/2022www.mckinsey.com/.../how-we-help-clientsBody text
02/04/2024www.mckinsey.com/.../how-we-help-clientsBody text
04/04/2024www.mckinsey.com/.../how-we-help-clientsBody text
22/03/2024www.mckinsey.com/.../how-we-help-clientsBody text
14/05/2024www.mckinsey.com/.../how-we-help-clientsLast modified header
01/05/2024www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topBody text
01/03/2019www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topBody text
01/09/2014www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topBody text
14/05/2024www.mckinsey.com/.../why-so-many-bad-bosses-still-rise-to-the-topLast modified header
13/05/2024www.mckinsey.com/.../styles-rc.cssLast modified header
14/05/2024www.mckinsey.com/.../be492dff3475732e.cssLast modified header
14/05/2024www.mckinsey.com/.../cfbe711e267a6617.cssLast modified header
14/05/2024www.mckinsey.com/.../4d01bf254d2d2de8.cssLast modified header
14/05/2024www.mckinsey.com/.../2a80bc9938b0c8a1.cssLast modified header
14/05/2024www.mckinsey.com/.../11dc09cc75930451.cssLast modified header
14/05/2024www.mckinsey.com/.../07551954497f18f7.cssLast modified header
14/05/2024www.mckinsey.com/.../0b95b26f2aba146c.cssLast modified header

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Popularityi

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Source: Ahrefs

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