Nibbler SEO audit for aspenpress.com
Summary
Overall6.4
The overall score for this website.
Accessibility7.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 8:21 PM on May 9, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider updating this website regularly with new content. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Freshness0.0
Last updated March 2, 2016
- It looks like this website was last updated on Wednesday, March 2, 2016. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 10/1/15 | aspenpress.com/.../digital-printing.jpg | Last modified header |
| 1/19/16 | aspenpress.com/wp-content/.../Pack4.png | Last modified header |
| 1/19/16 | aspenpress.com/wp-content/.../Pack3.png | Last modified header |
| 1/19/16 | aspenpress.com/wp-content/.../Pack2.png | Last modified header |
| 1/19/16 | aspenpress.com/wp-content/.../Pack1.png | Last modified header |
| 1/26/16 | aspenpress.com/.../2015_400.jpg | Last modified header |
| 1/19/16 | aspenpress.com/.../2014-400.jpg | Last modified header |
| 1/19/16 | aspenpress.com/.../2013-400.jpg | Last modified header |
| 9/30/15 | aspenpress.com/.../logo-03.png | Last modified header |
| 1/19/16 | aspenpress.com/.../logo-02.png | Last modified header |
| 1/19/16 | aspenpress.com/.../logo-01.png | Last modified header |
| 3/2/16 | aspenpress.com/.../apfinallogo.png | Last modified header |
| 9/30/15 | aspenpress.com/wp-content/.../theme.css | Last modified header |
| 1/26/16 | aspenpress.com/wp-content/.../custom.css | Last modified header |
Amount of content5.0
Rendering Chart...
- This website has an average of 105 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| aspenpress.com/ | 474 | 75 |
| aspenpress.com/?page_id=160 | 304 | 46 |
| aspenpress.com/?page_id=51 | 1762 | 257 |
| aspenpress.com/?page_id=48 | 806 | 136 |
| aspenpress.com/contact | 70 | 13 |
URL format5.2
3 URLs are less than ideal
- 3 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 60.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings6.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| aspenpress.com/ | Your Printing& Packaging Experts | H2 |
| aspenpress.com/ | Aspen Press | H2 |
| aspenpress.com/ | Services | H2 |
| aspenpress.com/ | LithoPrinting | H3 |
| aspenpress.com/ | PremiumPackaging | H3 |
| aspenpress.com/ | DigitalPrinting | H3 |
| aspenpress.com/ | contact us for your next print job | H3 |
| aspenpress.com/?page_id=160 | Get in Touch | H2 |
| aspenpress.com/?page_id=160 | Our Location | H3 |
| aspenpress.com/?page_id=160 | Send us a message | H3 |
| aspenpress.com/?page_id=51 | Capabilities | H2 |
| aspenpress.com/?page_id=51 | Digital Printing | H2 |
| aspenpress.com/?page_id=51 | Printing – Packaging | H3 |
| aspenpress.com/?page_id=51 | Contact Us | H3 |
| aspenpress.com/?page_id=51 | Packaging | H4 |
| aspenpress.com/?page_id=48 | About Us | H2 |
| aspenpress.com/?page_id=48 | Contact Us | H3 |
| aspenpress.com/contact | Not Found | H1 |
Internal links6.2
- 2 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
Link URL Link text Page URL aspenpress.com/contact Click Here aspenpress.com/?page_id=51 aspenpress.com/contact Click Here aspenpress.com/?page_id=48
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 4 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior6.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- Adding or removing a trailing slash to all URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.aspenpress.com to http://aspenpress.com. This is ideal.
Meta tags8.0
This is how this website will look in Google search listings:
Home - Aspen Press
aspenpress.com/
Aspen Press, your printing and packaging experts
- 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| aspenpress.com/ | viewport | width=device-width, initial-scale=1 |
| aspenpress.com/ | description | Aspen Press, your printing and packaging experts |
| aspenpress.com/ | twitter:card | summary |
| aspenpress.com/ | twitter:description | Aspen Press, your printing and packaging experts |
| aspenpress.com/ | twitter:title | Home - Aspen Press |
| aspenpress.com/ | format-detection | telephone=no |
| aspenpress.com/?page_id=160 | viewport | width=device-width, initial-scale=1 |
| aspenpress.com/?page_id=160 | description | To contact Aspen Press, located in Sandy, Utah please call or email us. |
| aspenpress.com/?page_id=160 | twitter:card | summary |
| aspenpress.com/?page_id=160 | twitter:description | To contact Aspen Press, located in Sandy, Utah please call or email us. |
| aspenpress.com/?page_id=160 | twitter:title | Contact - Aspen Press |
| aspenpress.com/?page_id=160 | format-detection | telephone=no |
| aspenpress.com/?page_id=51 | viewport | width=device-width, initial-scale=1 |
| aspenpress.com/?page_id=51 | description | Aspen Press offers customers economical and efficient product options with press printing, digital printing and packaging services. |
| aspenpress.com/?page_id=51 | twitter:card | summary |
| aspenpress.com/?page_id=51 | twitter:description | Aspen Press offers customers economical and efficient product options with press printing, digital printing and packaging services. |
| aspenpress.com/?page_id=51 | twitter:title | Services - Aspen Press |
| aspenpress.com/?page_id=51 | format-detection | telephone=no |
| aspenpress.com/?page_id=48 | viewport | width=device-width, initial-scale=1 |
| aspenpress.com/?page_id=48 | description | Aspen Press provides a variety of printing and packaging options for business and personal needs. |
| aspenpress.com/?page_id=48 | twitter:card | summary |
| aspenpress.com/?page_id=48 | twitter:description | Aspen Press provides a variety of printing and packaging options for business and personal needs. |
| aspenpress.com/?page_id=48 | twitter:title | About - Aspen Press |
| aspenpress.com/?page_id=48 | format-detection | telephone=no |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| aspenpress.com/ | X-UA-Compatible | IE=edge |
| aspenpress.com/?page_id=160 | X-UA-Compatible | IE=edge |
| aspenpress.com/?page_id=51 | X-UA-Compatible | IE=edge |
| aspenpress.com/?page_id=48 | X-UA-Compatible | IE=edge |
Printability8.0
80% of pages are optimized for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print aspenpress.com/ Optimized aspenpress.com/?page_id=160 Optimized aspenpress.com/?page_id=51 Optimized aspenpress.com/?page_id=48 Optimized aspenpress.com/contact Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Mobile8.6
Screenshot unavailable
Screenshot unavailable
- Most pages (80.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport aspenpress.com/ Detected Detected Detected aspenpress.com/?page_id=160 Detected Detected Detected aspenpress.com/?page_id=51 Detected Detected Detected aspenpress.com/?page_id=48 Detected Detected Detected aspenpress.com/contact Not detected Not detected Not detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| Home - Aspen Press | OK |
| Contact - Aspen Press | OK |
| Services - Aspen Press | OK |
| About - Aspen Press | OK |
| 404 Not Found | OK |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |