Nibbler SEO audit for identity.co.uk
Summary
Overall7.8
The overall score for this website.
Accessibility8.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:11 PM on May 8, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider updating this website regularly with new content. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Freshness1.8
Last updated June 28, 2022
- It looks like this website was last updated on Tuesday, June 28, 2022. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Headings5.2
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Many headings (16.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| identity.co.uk/ | 32 years of fine embroidery | H2 |
| identity.co.uk/ | What Identity can do for you | H2 |
| identity.co.uk/ | Branding with Embroidery | H2 |
| identity.co.uk/ | Printing Services | H2 |
| identity.co.uk/ | Logo Services | H2 |
| identity.co.uk/ | Small enough to care…Large enough to cope | H2 |
| identity.co.uk/ | It’s all about our customers | H2 |
| identity.co.uk/ | Our Products | H2 |
| identity.co.uk/ | Browse our Catalogue to see our complete collection | H2 |
| identity.co.uk/ | News | H2 |
| identity.co.uk/ | Identity are always trying to improve our service, systems and overall experience. | H2 |
| identity.co.uk/ | It’s all about our customers | H2 |
| identity.co.uk/ | Our ordering process | H2 |
| identity.co.uk/ | Businesses that trust Identity | H2 |
| identity.co.uk/ | PRODUCTS | H2 |
| identity.co.uk/ | Services | H2 |
| identity.co.uk/ | About | H2 |
| identity.co.uk/ | Contact Us | H2 |
| identity.co.uk/ | 01723 513703 | H3 |
| identity.co.uk/ | embroidery@identity.co.uk | H3 |
| identity.co.uk/ | Clubs & Associations | H3 |
| identity.co.uk/ | Face Coverings | H3 |
| identity.co.uk/ | Identity, What's Trending Now | H3 |
| identity.co.uk/ | Schools | H3 |
| identity.co.uk/ | How you can pay | H4 |
| identity.co.uk/ | Yorkshire Payments Will Accept | H4 |
| identity.co.uk/embroidery | 404 | H1 |
| identity.co.uk/embroidery | PRODUCTS | H2 |
| identity.co.uk/embroidery | Services | H2 |
| identity.co.uk/embroidery | About | H2 |
| identity.co.uk/embroidery | Contact Us | H2 |
| identity.co.uk/embroidery | 01723 513703 | H3 |
| identity.co.uk/embroidery | embroidery@identity.co.uk | H3 |
| identity.co.uk/embroidery | PAGE NOT FOUND | H3 |
| identity.co.uk/embroidery | The page you are looking for does not exist. It may have been moved, or removed altogether. Perhaps you can return back to the site's homepage and see if you can find what you are looking for. | H4 |
| identity.co.uk/embroidery | How you can pay | H4 |
| identity.co.uk/embroidery | Yorkshire Payments Will Accept | H4 |
| identity.co.uk/about-us/.../ | About Us | H2 |
| identity.co.uk/about-us/.../ | What Makes Us Different | H2 |
| identity.co.uk/about-us/.../ | “Transform even the most complex ideas into, bright and effective designs.” | H2 |
| identity.co.uk/about-us/.../ | Types of processes | H2 |
| identity.co.uk/about-us/.../ | Find out now how we can help brands come alive through our superior embroidery services. | H2 |
| identity.co.uk/about-us/.../ | PRODUCTS | H2 |
| identity.co.uk/about-us/.../ | Services | H2 |
| identity.co.uk/about-us/.../ | About | H2 |
| identity.co.uk/about-us/.../ | Contact Us | H2 |
| identity.co.uk/about-us/.../ | 01723 513703 | H3 |
| identity.co.uk/about-us/.../ | embroidery@identity.co.uk | H3 |
| identity.co.uk/about-us/.../ | Vinyl transfers | H3 |
| identity.co.uk/about-us/.../ | Heat transfer | H3 |
| identity.co.uk/about-us/.../ | Embroidery | H3 |
| identity.co.uk/about-us/.../ | How you can pay | H4 |
| identity.co.uk/about-us/.../ | Yorkshire Payments Will Accept | H4 |
| identity.co.uk/about-us/.../ | About Us | H2 |
| identity.co.uk/about-us/.../ | What We Do | H2 |
| identity.co.uk/about-us/.../ | Our services include | H2 |
| identity.co.uk/about-us/.../ | If you need something different, would like a sample of our work or just want to chat about an idea, then contact us and we will be happy to help. | H2 |
| identity.co.uk/about-us/.../ | Find out now how we can help brands come alive through our superior embroidery services. | H2 |
| identity.co.uk/about-us/.../ | PRODUCTS | H2 |
| identity.co.uk/about-us/.../ | Services | H2 |
| identity.co.uk/about-us/.../ | About | H2 |
| identity.co.uk/about-us/.../ | Contact Us | H2 |
| identity.co.uk/about-us/.../ | 01723 513703 | H3 |
| identity.co.uk/about-us/.../ | embroidery@identity.co.uk | H3 |
| identity.co.uk/about-us/.../ | How you can pay | H4 |
| identity.co.uk/about-us/.../ | Yorkshire Payments Will Accept | H4 |
| identity.co.uk/about-us/.../ | About Us | H2 |
| identity.co.uk/about-us/.../ | Who We Are | H2 |
| identity.co.uk/about-us/.../ | Over these 20 years our reputation has grown, as have our premises, and we now provide embroidery services to some of the UK’s leading brand names | H2 |
| identity.co.uk/about-us/.../ | Identity Continues to Grow | H2 |
| identity.co.uk/about-us/.../ | Embroidery and Printed | H2 |
| identity.co.uk/about-us/.../ | PRODUCTS | H2 |
| identity.co.uk/about-us/.../ | Services | H2 |
| identity.co.uk/about-us/.../ | About | H2 |
| identity.co.uk/about-us/.../ | Contact Us | H2 |
| identity.co.uk/about-us/.../ | 01723 513703 | H3 |
| identity.co.uk/about-us/.../ | embroidery@identity.co.uk | H3 |
| identity.co.uk/about-us/.../ | How you can pay | H4 |
| identity.co.uk/about-us/.../ | Yorkshire Payments Will Accept | H4 |
Internal links8.0
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 50 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images8.2
92% of images have a clearly defined size
44 images are being resized by the browser
- Some images (8.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 44 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Meta tags8.4
This is how this website will look in Google search listings:
Home - Identity | Embroidery Services
identity.co.uk/
We provide embroidery and value added services to our clients throughout the UK. We can create brands and designs on a range of items, regardless of shape or size ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| identity.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| identity.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| identity.co.uk/ | description | We provide embroidery and value added services to our clients throughout the UK. We can create brands and designs on a range of items, regardless of shape or size, working with our customers to ensure your name or logo is translated into an embroidered or printed design that will achieve excellent results. |
| identity.co.uk/ | twitter:card | summary_large_image |
| identity.co.uk/ | generator | WordPress 6.5.3 |
| identity.co.uk/ | generator | WooCommerce 8.8.3 |
| identity.co.uk/ | msapplication-tileimage | https://identity.co.uk/wp-content/uploads/2022/02/cropped-Identity_Favicon-270x270.png |
| identity.co.uk/embroidery | viewport | width=device-width, initial-scale=1.0 |
| identity.co.uk/embroidery | robots | noindex, follow |
| identity.co.uk/embroidery | generator | WordPress 6.5.3 |
| identity.co.uk/embroidery | generator | WooCommerce 8.8.3 |
| identity.co.uk/embroidery | msapplication-tileimage | https://identity.co.uk/wp-content/uploads/2022/02/cropped-Identity_Favicon-270x270.png |
| identity.co.uk/about-us/.../ | viewport | width=device-width, initial-scale=1.0 |
| identity.co.uk/about-us/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| identity.co.uk/about-us/.../ | description | With over 20 years experience, our skilled embroiderers have the know-how and attention to detail to transform even the most complex ideas into, bright and effective designs. |
| identity.co.uk/about-us/.../ | twitter:card | summary_large_image |
| identity.co.uk/about-us/.../ | twitter:label1 | Est. reading time |
| identity.co.uk/about-us/.../ | twitter:data1 | 3 minutes |
| identity.co.uk/about-us/.../ | generator | WordPress 6.5.3 |
| identity.co.uk/about-us/.../ | generator | WooCommerce 8.8.3 |
| identity.co.uk/about-us/.../ | msapplication-tileimage | https://identity.co.uk/wp-content/uploads/2022/02/cropped-Identity_Favicon-270x270.png |
| identity.co.uk/about-us/.../ | viewport | width=device-width, initial-scale=1.0 |
| identity.co.uk/about-us/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| identity.co.uk/about-us/.../ | description | At Identity, we make a refreshing change; with a positive approach to working with our customers to maximise the impact of a name or logo on a range of items. |
| identity.co.uk/about-us/.../ | twitter:card | summary_large_image |
| identity.co.uk/about-us/.../ | twitter:label1 | Est. reading time |
| identity.co.uk/about-us/.../ | twitter:data1 | 1 minute |
| identity.co.uk/about-us/.../ | generator | WordPress 6.5.3 |
| identity.co.uk/about-us/.../ | generator | WooCommerce 8.8.3 |
| identity.co.uk/about-us/.../ | msapplication-tileimage | https://identity.co.uk/wp-content/uploads/2022/02/cropped-Identity_Favicon-270x270.png |
| identity.co.uk/about-us/.../ | viewport | width=device-width, initial-scale=1.0 |
| identity.co.uk/about-us/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| identity.co.uk/about-us/.../ | description | We are a specialised embroidery team based in Muston near Filey in North Yorkshire. The company was established over 20 years ago to satisfy a need for embroidery services in the area and to address the growing need for quality embroidery |
| identity.co.uk/about-us/.../ | twitter:card | summary_large_image |
| identity.co.uk/about-us/.../ | twitter:label1 | Est. reading time |
| identity.co.uk/about-us/.../ | twitter:data1 | 2 minutes |
| identity.co.uk/about-us/.../ | generator | WordPress 6.5.3 |
| identity.co.uk/about-us/.../ | generator | WooCommerce 8.8.3 |
| identity.co.uk/about-us/.../ | msapplication-tileimage | https://identity.co.uk/wp-content/uploads/2022/02/cropped-Identity_Favicon-270x270.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| identity.co.uk/ | X-UA-Compatible | IE=edge |
| identity.co.uk/embroidery | X-UA-Compatible | IE=edge |
| identity.co.uk/about-us/.../ | X-UA-Compatible | IE=edge |
| identity.co.uk/about-us/.../ | X-UA-Compatible | IE=edge |
| identity.co.uk/about-us/.../ | X-UA-Compatible | IE=edge |
Amount of content9.1
Rendering Chart...
- This website has an average of 687 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| identity.co.uk/ | 6007 | 824 |
| identity.co.uk/embroidery | 3095 | 402 |
| identity.co.uk/about-us/.../ | 6144 | 879 |
| identity.co.uk/about-us/.../ | 4539 | 629 |
| identity.co.uk/about-us/.../ | 5097 | 703 |
Server behavior9.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.identity.co.uk to http://identity.co.uk. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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