Nibbler SEO audit for www.888.com
Summary
Overall8.3
The overall score for this website.
Accessibility9.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.4
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:24 PM on May 8, 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Consider updating this website regularly with new content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Freshness2.5
Last updated February 20, 2023
- It looks like this website was last updated on Monday, February 20, 2023. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 10/11/19 | www.888.com/ | Body text |
| 10/11/19 | www.888.com/promotions/ | Body text |
| 10/11/19 | www.888.com/about-us/ | Body text |
| 10/4/05 | www.888.com/about-us/ | Body text |
| 5/1/97 | www.888.com/about-us/ | Body text |
| 2/1/08 | www.888.com/about-us/ | Body text |
| 3/1/11 | www.888.com/about-us/ | Body text |
| 3/5/19 | www.888.com/EN/.../bootstrap_grid.css | Last modified header |
| 10/30/19 | www.888.com/EN/.../slick-carousel.css | Last modified header |
| 2/20/23 | www.888.com/EN/CSS/shell.css | Last modified header |
| 10/20/22 | www.888.com/EN/.../homepage.css | Last modified header |
| 11/26/19 | www.888.com/EN/.../promotions_page.css | Last modified header |
| 7/14/22 | www.888.com/EN/.../about_us.css | Last modified header |
Internal links6.0
- 45 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 24 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Printability6.0
60% of pages are optimized for printing
- 2 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.888.com/ Optimized www.888.com/help/app/home/p/4/ Not detected www.888.com/help/.../ Not detected www.888.com/promotions/ Optimized www.888.com/about-us/ Optimized
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags6.8
This is how this website will look in Google search listings:
888 – Online Casino, Sports Betting & Poker Games
www.888.com/
888 is a large and well trusted online casino, sports betting & online poker website, that offers unique, entertaining and exciting range of games & prizes
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.888.com/ | viewport | viewport-fit=cover, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.888.com/ | keywords | Online Casino, Online Gambling, online blackjack, Casino, Online Poker, Poker Online, Casino Online, 888, 888casino, 888poker, Online Casinos, online slots, online roulette, crazy blackjack, Enjoy the game |
| www.888.com/ | verify-v1 | 2+wJxLSfQV8ESOSbL2wWCv0dcoFk9zDH9JJC2o/6vG4= |
| www.888.com/ | description | 888 is a large and well trusted online casino, sports betting & online poker website, that offers unique, entertaining and exciting range of games & prizes |
| www.888.com/ | copyright | Copyright 2022 VGDSL (Virtual Global Digital Services Limited) |
| www.888.com/ | google-site-verification | _jeaq2nsOJduDsiEcHY4tlx64qE-jiJp9oi5FZT1p88 |
| www.888.com/ | msvalidate.01 | 8C9469D182CDD14D103FF72A9C35E48A |
| www.888.com/ | robots | INDEX, FOLLOW |
| www.888.com/help/app/home/p/4/ | google-site-verification | K3RlAfA3jBnbDO3zJWC53Fko-DjEP7GYkdycX4sCiZE |
| www.888.com/help/app/home/p/4/ | viewport | width=device-width, initial-scale=1.0 |
| www.888.com/help/app/home/p/4/ | robots | INDEX,FOLLOW |
| www.888.com/help/app/home/p/4/ | theme-color | #0044c3 |
| www.888.com/help/app/home/p/4/ | google-site-verification | 5mN2PgUMouW6f6-3ddcM-SJuPe6wNL_Or58JAJ0PskM |
| www.888.com/help/.../ | google-site-verification | K3RlAfA3jBnbDO3zJWC53Fko-DjEP7GYkdycX4sCiZE |
| www.888.com/help/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.888.com/help/.../ | robots | INDEX,FOLLOW |
| www.888.com/help/.../ | theme-color | #be2600 |
| www.888.com/help/.../ | google-site-verification | 5mN2PgUMouW6f6-3ddcM-SJuPe6wNL_Or58JAJ0PskM |
| www.888.com/promotions/ | viewport | viewport-fit=cover, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.888.com/promotions/ | keywords | |
| www.888.com/promotions/ | description | Industry leader 888 offers the very best online gaming experience, with world-class poker, bingo, sport, and casino games. |
| www.888.com/promotions/ | news_keywords | |
| www.888.com/about-us/ | viewport | viewport-fit=cover, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.888.com/about-us/ | keywords | Online Casino, Online Gambling, online blackjack, Casino, Online Poker, Poker Online, Casino Online, 888.com, Online Casinos, online slots, online roulette, crazy blackjack, Enjoy the game |
| www.888.com/about-us/ | description | 888.com is a large and well trusted online casino and online poker room on the web. Enjoy a fantastic selection of casino online gambling games such as online blackjack, online slots, online roulette, crazy blackjack and also poker online tournaments, events and more. |
| www.888.com/about-us/ | copyright | Copyright 2022 VGDSL (Virtual Global Digital Services Limited) |
| www.888.com/about-us/ | robots | INDEX, FOLLOW |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.888.com/ | X-UA-Compatible | IE=8; IE=EDGE |
| www.888.com/ | content-language | en |
| www.888.com/ | PRAGMA | NO-CACHE |
| www.888.com/ | CACHE-CONTROL | NO-CACHE |
| www.888.com/help/app/home/p/4/ | content-type | text/html; charset=utf-8 |
| www.888.com/help/app/home/p/4/ | Content-Style-Type | text/css |
| www.888.com/help/app/home/p/4/ | Content-Script-Type | text/javascript |
| www.888.com/help/app/home/p/4/ | X-UA-Compatible | chrome=1 |
| www.888.com/help/app/home/p/4/ | Pragma | no-cache |
| www.888.com/help/app/home/p/4/ | Expires | -1 |
| www.888.com/help/.../ | content-type | text/html; charset=utf-8 |
| www.888.com/help/.../ | Content-Style-Type | text/css |
| www.888.com/help/.../ | Content-Script-Type | text/javascript |
| www.888.com/help/.../ | X-UA-Compatible | chrome=1 |
| www.888.com/help/.../ | Pragma | no-cache |
| www.888.com/help/.../ | Expires | -1 |
| www.888.com/promotions/ | X-UA-Compatible | IE=8; IE=EDGE |
| www.888.com/about-us/ | X-UA-Compatible | IE=8; IE=EDGE |
| www.888.com/about-us/ | content-language | en |
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.6
Rendering Chart...
- This website has an average of 1,785 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.888.com/ | 3998 | 640 |
| www.888.com/help/app/home/p/4/ | 17255 | 2937 |
| www.888.com/help/.../ | 17240 | 2933 |
| www.888.com/promotions/ | 3389 | 519 |
| www.888.com/about-us/ | 12268 | 1896 |
Images9.9
1% of images have a clearly defined size
No images are being resized by the browser
- Most images (99.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://888.com to http://www.888.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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